PROJECT:Business modernization. Implementing best practices to increase operating efficiency and EBIDA earnings. BUS DEVELOPMENT:• Execute board directives & business objectives• Subject matter expert in executive meetings and preparing for steering committee and quarterly board reviewsOPS:• Store liaison for communications, training and business process implementation• Store photography & virtual tours• Consult on internal workflow and project mgt for communications technology such as intranet, ticketing, digital forms and business instant messenger software procurement• Labor cost reduction through BPO• Development of standard operating procedures, request forms, charts and policiesDIGITAL & WEB:• Manage content, product inventory, visual merchandising, taxonomy / attributes and landing pages along with web team• Consult on web initiatives related to functionality, design, architecture and best practices for new web and ecosystem evolutionsLEAD NURTURING:• Managed customer data, CRM and CDP software• Implemented drip nurturing campaigns around product segments ( engagement, wedding and after marriage )• Event, promotional, finance, birthday/anniversary, newsletter and brand email campaignsSEM:• Google Adwords: Text search, brand retargeting, local/dynamic product retargeting• Organic SEO: Image, search, video, onebox, rich snippets• Google Merchant Center: Product feeds, local inventory, Google shopping and Facebook Ads• Social Selling: Instagram catalog and Facebook storefront for lead generation BUS INTELLIGENCE & ANALYTICS:• Google Analytics, Tag Manager, Search Console, SF Einstein• Measure UI and Content Engagement: Read vs Scan, Hotspots• Predictive and historic data to forecast and analyze trends• Data mgt of types, dimensions and visualization• Reporting: Granular and high level• Dashboards, KPI and ROI reporting• Survey to collect sentiment, insights and feedback loops• Social Listening for risk mitigation & promotion

PROJECT:NGO/NonProfit: Consulting on corporate procurement and small business I.T. services• Assisted in the promotion, contractual agreement and enforcement of diversity in procurement laws and corporate policies• Ran corporate events facilitating diverse small business owners in securing corporate, government, and public utility contracts

Hired as eCommerce and marketing lead to spearhead the launch of an eCommerce venture, website development, content marketing, and lead generation.eCommerce: Logistics managementWeb Development:SEO:Traditional: In Store Experience: Operations: training, interactive media design for meetings

PROJECT:Improve Retail Location: Hired to manage one of the busiest Zales locations in the Greater Los Angeles region. Promoted to Jared's Galleria. SALES MANAGEMENT• Manage recruiting and training, repairs and vendor services and loss prevention• Implementing sales methodologies• Teaching product feature and benefit communication• POS & CRM systems• Selling consumer finance programs• Add on, warranty and upsell strategies• Implementing & nurturing company culture• Reporting store profit and lossPRODUCT• Auditing inventory / communicating with buyers• Executing visual merchandising & signage branding directives* Signet jewelers is the largest jewelry retail group in the world.