Greg is a dynamic leader in SBA and franchise lending, with over a decade of expertise in driving innovation, growth, and operational excellence. As the West Coast Leader for the Franchise Solutions Specialty Initiative—the second specialty group within the Business Banking Organization after Practice Solutions—Greg has spearheaded transformative programs that deliver tailored financial solutions across diverse industries, including childcare, automotive, beauty, shipping, and healthcare.In his current role, Greg has: • Pioneered General Franchise Lending (GFL), an innovative initiative enabling brands and industries outside traditional credit appetites to undergo underwriting. Leveraging findings from Franchise Disclosure Documents (FDD) and franchisor data, Greg has expanded market opportunities and redefined business banking credit culture. • Designed and implemented franchise-specific “Approved Programs,” utilizing advanced analytics to enhance performance, mitigate risk, and drive portfolio growth. • Led the integration of SBA SOP changes, driving significant growth in the 7(a)-to-7(a) refinance market share while aligning regulatory updates with strategic goals. • Advocated for alternative channel market share growth through direct-to-brand partnerships, online strategies, and digital integration. • Mentored over 270 Small Business Bankers across Western markets, fostering a culture of collaboration and accountability that drives measurable results.Greg’s leadership style emphasizes innovation, inclusivity, and collaboration. A former Vice Chair of the LGBT+ Employee Network for San Diego, Inland Empire, and Orange County chapters, he has actively championed workplace inclusivity through impactful initiatives like the San Diego Pride Parade.A proud New Jersey native and B.B.A. graduate of Kean University, Greg is known for his ability to translate strategic vision into actionable outcomes. His deep expertise in SBA 7(a) and 504 lending, combined with his passion for innovation, positions him as a forward-thinking leader capable of driving market expansion and delivering exceptional client value.