Leading a team of Enterprise Architects to bring value to customers using Adobe Real-time CDP (B2B and B2C), Marketo, Adobe Journey Optimizer and other MarTech solutions

Leading a team of Enterprise Architects. Our Enterprise Architecture team defines how Adobe Experience Platform & other Adobe solutions fit into a customer's digital ecosystem, while validating the overall architecture & use cases, current challenges / pain points and opportunities for best-in-class digital experiences for consumers.

Leading customers through their digital transformation to meet their marketing objectives

Defining a roadmap & architecture for customers to realize value with Adobe Experience Platform in their marketing ecosystem. Working with account managers, solution specialists, and presales team to align on use cases, goals & objectives for customer success.

Designed an architecture using Experience Platform integrated with Adobe Campaign Standard, AEM Assets & Offer Library to deliver email use cases for a large US-based retailer. Directed a cross-functional team of Adobe consulting resources to build & deliver on the overall architecture and vision. Provided feedback to Product Engineering on features required to meet customer use cases.

Leading engagements since 2015 on Adobe Experience Cloud to deliver engaging and powerful experiences for our customers.Working with strategic accounts to deliver value across retail, financial services, healthcare/biopharm, media & entertainment, automotive, consumer goods and B2B verticals. As trusted advisor, building and delivering strategic roadmap to customers based on their Adobe investments and business objectives. Driving customer adoption of Adobe Experience Cloud and value realization. Leveraging deep technical knowledge on solutions, recommending when to use Adobe Analytics, Target, AEM, Audience Manager, Campaign, and/or Core Services based on customer use cases.Advising on best practices for Adobe Experience Cloud solution integrations:• Authoring email content using AEM and Campaign• Executing cross-channel experiences using Audience Manager, Campaign, Customer Attributes and People Core Service• Triggering events (e.g. emails) based on web site behavior using Analytics and Campaign• Sharing marketing and sales data between Campaign and Salesforce.com or Microsoft Dynamics CRMProviding feedback to Adobe product management on improvements.

• Enable partners and customers how to implement Adobe Campaign marketing solution• Serve as technical account manager to direct partners to appropriate group with Adobe to fulfill their requests (Presales, R&D, OnDemand, Consulting)• Recommend industry best practices for email marketing design and execution• Deliver production support training for on-premise customers and partners• Design and build components of the Adobe Campaign solution

Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Sony Music, Alcatel-Lucent, Orange, Sears Canada and Sephora.• Architect and build enterprise marketing solutions in both B2B Lead Management and B2C Campaign Management leveraging the capabilities of the Neolane platform• Mentor junior members of the Professional Services team• Meet with customers for requirements gathering sessions, identifying business needs• Write detailed functional and technical design specifications outlining business problems and Neolane solution• Work with customer and Neolane IT staff to provision hosted platform and integrate with external websites and CRMs• Lead internal and partner resources on build, verification and qualification tasks during the implementation• Implement solutions in XML, SQL, HTML and JavaScript• Recommend industry best practices• Meet with customers during User Acceptance Testing to facilitate, triage, and resolve critical and high priority issues• Prepare documentation and lead sessions to ramp-up customer on new platform; transition customer to support• Identify, escalate, and/or fix configuration and performance issues found during UAT and in Production via Support Tickets

• Developed the strategy to streamline Outlook PST email imports, brought in outside consultants to build the solution, and implemented integration components to make it seamless and easy to run• Leveraged hands-on technical skills to analyze customer databases, build sales demos, develop email automation scripts, and build custom reports for Bullhorn’s SaaS portal, which improved the productivity of the team by 25%• Created demo websites to drive sales, showing client, contact, and company data in Bullhorn when migrated from a competitor’s platform (ACT, CBIZ, Maxhire, or Sendouts) • Directed the performance of consultants implementing Outlook PST email imports and fixed-price data migrations, reducing the time to complete by 75% on email imports and by 30% on data migrations

• Led enterprise implementations of REVPORT for Citigroup, AllianceBernstein, Allianz Global Investors, Capital Group, JP Morgan-Chase, Morgan Stanley, and Mellon Capital as technical lead• Led recertification efforts on six new platforms to meet sales demands and win an estimated $9M of new business that otherwise would have been lost without the new platforms• Motivated the development, QA, and services teams to work extra to test new release to keep the initial AllianceBernstein implementation on a new platform on schedule• Provided pre-sales support and expertise to sales staff for closing deals with prospective clients• Provided hands-on product and technical support to clients onsite to resolve data import issues, keeping them on-schedule for Go Live• Identified and resolved UI performance issues for an implementation using application monitoring and tuning skills and leveraging offshore resources who could act quickly, restoring the client’s confidence in Bonaire and the REVPORT product• Managed technical support group and delivered 30 maintenance releases between Jan 2007 and May 2008 to resolve defects for growing client base without adding staff

• Directed and communicated best practices for software development process by building an internal development web site and frequently-asked-questions page• Managed upgrades to tools, software, and hardware infrastructure to stay up-to-date with Oracle, Linux, Tomcat, WebSphere and WebLogic versions and provide sufficient shared network storage• Leveraged onshore and offshore resources to meet aggressive development schedule

• Defined and built REVPORT 3.5 which was targeted for the retirement industry

• Designed and built bill presentment, customer enrollment, and customer service components for web portal for AT&T Wireless, Cingular, IBM O2 Mobile (England), and KPN Mobile (Holland)• Customized edocs application at Tufts Health Plan health care portal using Struts/MVC framework