Gregory G. Duff Email & Phone Number

Hawk Point, Mo, Us

Greater St. Louis Area

Promoted to direct all key elements and logistical details for sampling programs, design/builds, and music festival activations for a full-service promotions and experiential marketing agency.• Provide a high level of service to three distinct clients to ensure fulfillment of all program elements to exceed client expectations and achieve all program goals to create awareness, and enhance visibility of consumer products at events.• Simultaneously manage large multi-market programs for several clients.• Develop, and manage zero-based budgets based on client needs and feedback.• Travel extensively to produce events, attend client meetings, and perform quality assurance visits to field activations.• Managed all aspects of a 5-month summer tour which generated sell-through of Bosch Tools products in 2015 through operation of a Ram Truck and Trailer which visited job sites and distribution centers around the country; managed 365 activations, 100,000 miles driven, and over 30,000 tool touches for the program in year one.• Successfully manage a 7-year on-going sampling program with Muscle Milk with full control of all facets of the program including budgeting, HR, reporting, and all client communication; coordinate planning, crew training, and activation of a multi-city sampling tour with 48 Jeep Wranglers visiting 22 markets.• Managed client activations at Ultra Music Festival in Miami, Hangout Music Festival in Gulf Shores, Alabama, and CounterPoint Music & Arts Festival in Kingston Downs, Georgia over a 3-month span to promote BLU affordable mobile devices to suit a wide variety of consumer needs.

Greater St. Louis Area

Managed all aspects of experiential marketing programs for Anheuser-Busch and other clients.• Managed all operational, logistical, and financial details for some of the most respected mobile marketing programs in the industry for multiple high-profile brand programs; built productive relationships and provided exceptional client service.• Led and directed activation of Clydesdales Across America, “Here’s to the Heroes Tour” an interactive mobile marketing exhibit featuring a mobile recording studio which allowed visitors to record personal messages of support for U.S. troops overseas.• Built an exceptional team through effective recruitment, hiring, training, and motivating personnel to represent brands and clients at excellence and activating all programs at the highest levels of quality.

Greater St. Louis Area

Managed all aspects of mobile training and hospitality program for client Anheuser-Busch.• Directed all aspects of a technically sophisticated, $1.5 state-of-the-art mobile training and hospitality coach to provide product and quality training to field sales and wholesaler personnel across the country, and to host high-profile events.• Coached, motivated, and trained a team of mobile marketing specialists to provide a high-level of service.• Conducted daily training sessions with venues, retail chain accounts, and wholesaler personnel across the U.S. focused on company history, product quality, brewing process, beer handling and beer serving techniques to maximize profitability. • Hosted hospitality experiences at major national events, entertaining retailers and high-profile VIP guests including company executives, business partners, recording artists, athletes, actors and political figures.

Greater St. Louis

Recruited and promoted twice to manage a premier mobile marketing tour for client Anheuser-Busch.• Provided leadership and direction to a team of 5 mobile marketing specialists to execute nationwide programming flawlessly, make friends for the company, and achieve client objectives with a $1.5 million annual budget.• Safely drove, set-up, maintained, and staffed Bud World, a highly sophisticated $2.5 million mobile marketing experience.• Executed a nationwide mobile marketing tour, promoting the Budweiser brand through face-to-face interactions with 100,000 guests annually at Bud World, which was featured at major special events, fairs and festivals.• Managed daily operations including coordination of logistics with host wholesaler team and special event contacts to ensure most effective use of the asset to drive business results for Anheuser-Busch.

St. Charles, Missouri

Recruited to provide a high level of sales and service to retail accounts in Lincoln and St. Clair Counties for an independent distributor of the Anheuser-Busch product portfolio.• Worked with teams to increase sales and provide the highest level of account service in the industry by understanding customer needs, offering effective solutions, and maximizing performance with a fully-developed sales & marketing program.• Executed the sales process for the entire A-B product portfolio to 100 on- and off-premise retail accounts selling a combined total of 200,000 cases per year; rotated product, ensured fresh beer, and managed product inventory.• Built relationships with retail accounts to drive sales growth through incremental placements, new product introductions, promotional sell-ins, and effective pricing and merchandising strategy.

Troy, Missouri

Sold college text books to college professors from a call-center setting for a leading publishing firm with a long history of publishing fiction and nonfiction for children and adults.• Provided a high level of customer service and advice on new text books and packages that were available to assist them.