Increased SalesForce contact database by over 25,000 viable prospectsAccount manager for Sabrett and other Client direct prospects in the Restaurant/Food, Apparel/Fashion & Consumer Electronics verticalsAccount manager for agency accounts including StarCom, Seiden and MullenLoweManaged security tray ad installation process for numerous accounts in JFK and LGA airports

Developed Fayvel’s company infrastructure, defining their sales and marketing strategy, implementing key processes and procedures, and designing their overall roadmap for success.Launched the brand at the ENK Children's Club Trade Show in August of 2015, establishing relationships with customers, buyers and potential licensors.Grew retail business from zero to over $30K in wholesale orders in four months, shipping to stores and web retailers including; Ron Robinson, Claire's, and Zulily.Communicated with all Fayvel clients on a weekly basis, providing excellent customer service Implemented a new social media strategy, boosting traffic to Fayvel’s B2C Ecommerce site, that led to a 30% increase in web sales, and rocketed the number of Facebook likes from 270 to over 3K within a month.Contributed to the design and product development process by providing Fayvel’s creative team with valuable feedback and design direction, along with critical research on new market trends, helping to identify key concepts, important color palettes, and current silhouette idea.Planned and merchandised the buy for the upcoming Fall 2016 line.Provided management with weekly sales status and social media reports, updated the company contact list daily, and put together competitive analysis reports on a monthly basis.Designed and developed sales and marketing materials (press kits, look books, order forms, in-store displays, etc.)

Generated over $500K in marketing service contracts in the web media space, servicing accounts like Expedia.com and Seton Hall University.Led all aspects of sales process from inception, cultivating and researching prospective businesses, outbound B2B calls, presentations with decision makers, and presenting social media and management strategies internally
.Assured satisfaction of existing account partners, offering superior service and personalized customer care, while remaining focused on identifying new opportunities for further expansion of services.Created marketing and presentation materials for existing account partners such as performance reports, strategic plans, research of potential clients to aid in the ongoing development and prioritization of the new business pipeline.

Opened and managed business for three new retail accounts; Amazon.com, Lord & Taylor/Hudson Bay Group, and Buy Buy Baby, accounting for a combined total sales increase of $2.5M annually.Launched two successful brands: newborn/layette label Happi by Dena which generated $1.2M in revenue in it’s first year, and infant/toddler label Kidtopia which generated $800K in total revenue for its first year.Managed Kmart private label business, accounting for $5M in annual sales

Grew sales volume for Absorba brand from $1.6M in 2008 to $2.9M in 2011, exceeding sales projections each year.Implemented a strategy to increase wholesale distribution of Absorba at premium specialty stores, select department stores, and online web retailers which led to a 33% retail expansion.Opened and managed private-label business at major retailers Belk and Buy Buy Baby, generating $3M annually.

Ensured continual client satisfaction for key accounts JC Penney, Target, Macy's, and Wal-Mart, providing maximum responsiveness, superior service, and personalized customer care.Produced and analyzed weekly selling reports and presented data to management.Worked closely with in-house creative team to best implement fabric, color and silhouettes to ensure quality results.Reviewed and analyzed market trends to communicate to marketing team and develop new business opportunities.