Managing all digital marketing/advertising, web development, design, Salesforce/CRM, network security and information technology initiatives for Catalyst Funds, Catalyst International, Rational Funds and Strategy Shares. Security/Technology/CRM/Marketing oversight for AlphaCentric Funds.

Manages the development and maintenance of all web properties under the Catalyst Funds corporate umbrella, including UI, UX, frontend/backend frameworks and fund performance feeds. Manages and executes all digital marketing initiatives including SEO, Analytics, PPC, re-marketing and geo-targeting. Responsible for lead generation, lead automation, Salesforce and Pardot administration. Responsible for all graphic and web design initiatives. Responsible for all information technology and network security initiatives, including group policy administration, vulnerability scanning, remediation, penetration testing and vendor management.

Manages the production and maintenance of all web properties for the Sullivan University System with an emphasis on frontend/backend frameworks, responsive design, UI, UX, lead generation, CRM automation, branding and email marketing. Also responsible for all digital marketing initiatives for the System, including PPC, SEO, Analytics reporting, geo-fencing/geoIP targeting, marketing automation and vendor management.

This position includes the standard marketing specialist responsibilities (see below), coupled with added duties that focus upon meeting the needs of a technologically advancing sales department. Such duties include: - Front-end web design (HTML/CSS/JQuery/PHP) - Product development - Sales collateral/template design (HTML/CSS/Photoshop/Illustrator) - Marketing research (prospecting, branding, etc.) - Metrics analysis (Google Analytics, lead generation/conversion)

In this position, I manage over 300 client accounts and their respective campaigns. Daily duties encompass the entire spectrum of B2B advertising, marketing and media publishing with a large emphasis on the following areas:- Graphic design- Flash design- Web design (including email) - Email marketing- Copywriting- SEO / SEM / Analytics- Lead generation- Campaign management- Webinar production- User interface optimization- CMS interface design- Ad trafficking (DFA/DFP)- Ad server interface/specification design, etc.Web sites under my direct supervision include DigitalSignageToday.com (Networld Media Group's flagship media property), FastCasual.com, QSRweb.com and PizzaMarketplace.com. In addition to managing client campaigns across a wide variety of media portals, I also handle the majority of contracted design services at NMG. This includes web banner design (typically Flash format), email marketing design (html/css/optimized for Outlook) and standard graphic design (Photoshop/Illustrator).

Responsible for all marketing and advertising campaign design and implementation, graphic design, SEO, media placement, public relations efforts, Google AdWords administration, etc.

It is in this position I learned how to make a great cup of coffee, correctly use a copying machine and how to efficiently re-load a stapler. I also picked up a few pointers on health care administration, how to market and advertise in a 503B non-profit environment, the importance of statistical analysis and how to correctly deploy a public relations effort.