Gregory Guthrie Email & Phone Number

Washington, Dc, Us

Developed and executed the editorial strategy for ASCO's patient information program, which had an audience of more than 30 million users. • Directed editorial staff and freelance writers in the development, execution, and maintenance of patient education content online and in print. • Led the development and delivery of content that translated ASCO science research into plain language for patients and lay audiences. Grew traffic to this content by 53% in one year. Developed strategies to use that content to drive ASCO’s mission and build ASCO’s brand recognition.• Launched a news bureau to develop branded content that drives ASCO’s reputation into lay audiences using external partnerships.• Cultivated collaborative relationships with ASCO members and external stakeholders to facilitate high-quality content and strategic alignment.

Led the editorial operation of the Cancer.Net Blog, which increased traffic by ~1.4 million, and managed the annual review of nearly 100 online cancer type sections, which averaged 15 million page views per year. • Analyzed and generated ideas for process improvements for online, print, and digital patient education products.• Led the content strategy and execution of coverage of COVID-19 for Cancer.Net, ASCO’s former patient education website, gathering more than 600,000 page views during the pandemic.• Developed, updated, and reviewed patient education fact sheets and booklets for print and online.• Supported promotion and marketing strategy and deliverables.• Provided editorial direction and oversight to a robust podcast program.• Wrote and edited medical and scientific content for various ASCO-based programs.

Developed and managed several patient-focused content areas, including the Cancer.Net Blog and ASCO Answers printed patient education materials. • Increased blog traffic by more than 700% from 2015 to 2019. • Led the editorial strategy for the Cancer.Net Blog, created an editorial vision/mission statement, developed a publishing schedule and pipeline, grew audience engagement, and collaborated on social media strategy.• Increased content downloads by 98% using a re-envisioned editorial strategy and production pipeline for ASCO Answers printed patient education materials. Changed a program with negative ROI into 38% ROI in 3 years and oversaw year-over-year sales increases of printed materials.• Directed the editorial strategy for Cancer.Net podcasts.• Provided oversight, guidance, and review for Cancer.Net marketing and outreach.

As Managing Editor, I played a key role in turning concepts into success, from acquisition to publication and distribution. This multifaceted role required strong communication skills, sharp project management to achieve deadlines, creative and innovative instincts, deep subject matter expertise, and rigorous writing skills. • Oversaw the development and production of 18 to 22 books and e-books per year in the consumer and technical markets.• Reviewed all proofs before publication, ensured grammatical accuracy according to Chicago Manual of Style and an in-house style guide, which I wrote. • Identified, hired, managed, and coached creative freelance talent (nearly 30 individuals), including graphic designers, photographers, proofreaders, indexers, writers, and editors. • Wrote and/or reviewed marketing copy for book jackets, press releases, catalogs, e-mail marketing, direct mail collateral, e-commerce platform, and other outward-facing media.• Provided art direction for covers, interior art, page designs, and photo shoots.• Planned and supervised on-site bookstores at two annual meetings. Tasks included budgeting, scheduling, creating a promotional plan, leading store design, managing inventory, and staffing.

As Associate Manager, I managed 8–12 consumer and professional book projects per year, including copyediting, developmental editing, page design, proofreading, indexing, managing peer review, and writing marketing copy.• Researched and wrote book manuscripts as needed. • Used Adobe InDesign to design books.• Worked closely with authors, who we often association volunteers, to build strong relationships with the organization and to ensure high-quality products.• Co-authored "Dr. Buynak’s 1-2-3 Diabetes Diet" (2006).• Proposed, wrote, edited, and typeset "The Diabetes Dictionary" (2007).

Copy edited and proofread articles for two peer-reviewed journals: Diabetes and Diabetes Care. Tracked manuscripts using online software to keep publication processes on track.

Washington, Dc

Managed one of the corporation’s largest, busiest, and most profitable newsstands in the nation. This busy role required strong organizational skills and process-oriented thinking, as well as developing materials to enhance training and daily operations. I also identified and helped resolve an accounting error with one of the regional distributors that affected all of the stores in the DC metropolitan area.

Master Of Arts (M.A.), English Language And Literature, General

Bachelor Of Arts (B.A.), English Language And Literature, General

Associate Of Arts (Aa), Liberal Arts