Gregory Herd

Gregory Herd Email and Phone Number

Director of Product Management | Team Leader | Product Management and Marketing professional @ Zepp Health
Gregory Herd's Location
San Diego, California, United States, United States
Gregory Herd's Contact Details
About Gregory Herd

Experienced Product Management executive and team leader. ♦ Over 13 years of progressive product management experience, featuring a recent focus on consumer-facing products. ♦ 20 years total experience with an uncommon breadth of experience across vertical markets. ♦ Software product management team leader (Agile Development environment). ♦ Well-rounded background across product management, strategic marketing, P&L management, business development, licensing/IP, and engineering. ♦ Hands-on leadership; ability to both set the strategy and drive tactical execution ♦ Extensive experience bridging the gap between a C-level executive team and the development teams (UX, engineering).Diverse product background; some of my favorite past focus areas: ♦ Cloud-based subscription service for content storage and streaming (GoPro PLUS) ♦ Subscription-based monetization of mobile software ♦ Editing software and overhaul of the related UX ♦ Wireless connectivity between peripheral devices (ex. cameras) and mobile phones/tablets ♦ automotive portable navigation UX ♦ wireless, live-streaming video camera ♦ Hydrogen-powered fuel cells (automotive) ♦ Machine-human interface in commercial vehicles (Class 5-8).

Gregory Herd's Current Company Details
Zepp Health

Zepp Health

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Director of Product Management | Team Leader | Product Management and Marketing professional
Gregory Herd Work Experience Details
  • Zepp Health
    Head Of Product - Amazfit Sports And Outdoor
    Zepp Health Jan 2024 - Present
    Milpitas, California, Us
    Reporting to the General Manager of the Sports and Outdoor Business Unit. Delivering a great experience for users of Amazfit sports and outdoor-oriented smart watches, and the new Amazfit Helio Ring for athletes who are serious about breaking limits in all phases of workout and recovery.
  • Legalzoom
    Director Of Product Management
    Legalzoom Oct 2022 - Jul 2023
    Mountain View, California, Us
    Reporting to the VP of Product, oversaw the product management team accountable for the company’s #1 profit-driving B2B SaaS product for small businesses (SMB). Subscription-based product lineup.
  • Roku Inc.
    Senior Product Manager
    Roku Inc. Sep 2020 - Oct 2022
    San Jose, California, Us
    Lead Product Management for The Roku Channel Premium Subscriptions. Built Customer Lifetime Value for subscribers of over 50 streaming services including Paramount+, Starz, Showtime, and more.
  • Gopro
    Director, Software Product Management
    Gopro Jul 2018 - May 2020
    San Mateo, Ca, Us
    Oversaw the product management team accountable for the GoPro ecosystem (over 15 million MAUs). ► This includes the GoPro app, the award-winning Quik video editing app, GoPro PLUS (cloud storage and content streaming), and desktop software.Set strategy and plan for monetization of GoPro's software ecosystem. Leveraged the base of GoPro camera owners and unique GoPro media management and editing assets to position GoPro software as a solution for all creators, not only those who own a GoPro camera. Gained experience with mobile payments, subscription strategies, mobile CRM, and advertising revenue models.Established new subscription product extensions for GoPro PLUS that resulted in 50% YoY subscriber growth.Achieved critical success with introduction of a new video editing experience in the GoPro app. Led to an 8x improvement in feature utilization within one month after release.
  • Gopro
    Senior Manager Of Product (Team Lead)
    Gopro Mar 2017 - Jul 2018
    San Mateo, Ca, Us
    Software product management team leader for mobile apps (iOS, Android), and desktop software. ► 3 direct reports (Product Managers) across two continents (US, Europe)► Accountability for the GoPro App and our award-winning Quik automatic video editor► Drove increased usage of GoPro's apps while simultaneously consolidating our offerings.Volunteered to take on a special project for the CEO. Led this project through to its release as QuikStories, a highly marketed and revolutionary wireless offload and story creation system.
  • Gopro
    Senior Product Manager
    Gopro Jun 2014 - Mar 2017
    San Mateo, Ca, Us
    Led customer identification, requirements documentation (PRD), and product backlog prioritization in an Agile Development environment. Product Owner for camera-to-phone connectivity. Dramatically increased customer satisfaction with wireless connectivity on HERO5 and HERO6 cameras vs. previous generation devices. Strong focus on the user experience (UX). Co-authored US patent (#10,044,972) for advanced wireless connectivity between a mobile phone and a peripheral (GoPro camera).
  • Sony Electronics
    Senior Product Marketing Manager - Action Cam
    Sony Electronics Apr 2011 - Jun 2014
    San Diego - Us | Tokyo - Jp, Us
    Earned status as subject matter expert in sports and lifestyle technology through: ► Launching and growing the Sony Action Cam wearable camera (GoPro competitor). Achieved maximum US market share and doubled sales year-over-year. ► Introducing the Bloggie Sport compact, ruggedized camera ► Launching Bloggie Live, Sony’s first live-streaming, wireless camcorderLed US-market requirements documentation (MRD) input to worldwide product development in Japan. Set product and marketing strategy for action sports market. Created and executed strategic marketing plan to penetrate new markets and target non-traditional consumers and retail channels. Established Sony's initial presence in lifestyle retail including REI.Led 3rd-party partnership engagements including product co-development, and negotiated contracts covering co-marketing, sponsorship, and retail coordination activities. Owned the product P&L and accountable for budgeting, forecasting, and pricing schemes.
  • Sony Electronics
    Product Planning Manager
    Sony Electronics Feb 2007 - Apr 2011
    San Diego - Us | Tokyo - Jp, Us
    Full lifecycle product manager. Led projects from midrange planning through to launch.Developed UX, UI definition, apps, and/or content for portable electronics, many wirelessly connected. Products included: ► New Android-based home tablet ► Dash information alarm clock ► Nav-u portable navigation systems ► Xplod In-dash car audio and navigation systemsCreated the midrange plan for defined product categories. Devised product strategy and roadmaps. Defined product lineup and managed MRDs/PRDs through the development phase.Led application development for a next-gen wireless device. Selected cloud-based content partners, negotiated development deals, and developed requirements documentation (personas, user stories, wireframes, etc.)First overseas employee in Sony Audio to present New Product Plan and gain approval from senior management in Japan.
  • Syngenta Biotechnology, Inc.
    Business Development Manager (Analysis)
    Syngenta Biotechnology, Inc. Nov 2004 - Feb 2007
    Basel, Basel, Ch
    Focused on emerging and pre-commercial industrial biotechnology. Led business strategy for a global B2B technology platform. Analyzed trends in emerging markets. Developed customer-driven product requirements (MRD) based on B2B customer relationships.Presented project proposals and gained executive approval for strategic investment in biofuels platform development. Key markets in the US and in Brazil.Created business cases encompassing NPV, market strategy, and demand forecasts. Applied risk analysis tools (Monte Carlo, sensitivity) to ID key product attributes and aid in P&L forecasting.
  • Boeing
    Licensing Specialist
    Boeing Jun 2003 - Nov 2004
    Arlington, Va, Us
    Business development and strategic management of patents and technology.Engaged client companies in non-core markets, established business relationships, and assessed customer’s market and product needs. Identified out-licensing opportunities matching available Boeing technologies.Created business cases and valuation models for technology licensing ventures. Prioritized multi-million dollar projects based on strategic objectives as well as NPV.Negotiated and closed an IP out-licensing transaction resulting in the gain of up to $86 million in R&D funding and enabling Boeing to participate in future micro satellite markets.
  • Daimlerchrysler
    Engineer
    Daimlerchrysler Jun 1997 - Mar 2002
    Auburn Hills, Mi, Us
    Engineering Team Lead, Xcellsis Oct. 1999 - Mar 2002 JV with Ford Motor Company and Ballard Power SystemsEngineering project leader through entire product development lifecycle.Promoted from staff engineer to project team leader for the cathode (O2) management system, a key power system module.Translated customer market requirements into detailed product specifications. Built OEM customer relationships and gained market insight required to commercialize Hydrogen-powered fuel cells. Two patented inventions: ♦ European Union #02028594.6♦ US #6,932,282Chassis Design Engineer, Freightliner Jun 1997 - Sep 1999 Diamler-Benz North America commercial vehicle divisionDesigned and developed powertrain controls. Optimized for best machine-human interface. Owned the product lifecycle from inception through to field support and obsolescence.Developed custom commercial vehicle options for unique customer requirements.Supported aftermarket service efforts and improved products based on customer feedback.

Gregory Herd Skills

Product Management Product Marketing Product Development Marketing Strategy Go To Market Strategy Strategy Cross Functional Team Leadership Management Competitive Analysis Mobile Devices Crm New Business Development Leadership Business Development P&l Management Marketing Strategic Partnerships Analytics Product Launch Product Planning Software Development Market Analysis Business Strategy Product Lifecycle Management Pricing Market Planning Consumer Electronics Product Strategy Multi Channel Marketing Customer Relationship Management Agile Methodologies Agile And Waterfall Methodologies Software Product Management Mobile Applications Pricing Strategy

Gregory Herd Education Details

  • University Of California, Irvine - The Paul Merage School Of Business
    University Of California, Irvine - The Paul Merage School Of Business
    Master Of Business Administration - Mba
  • Penn State University
    Penn State University
    Mechanical Engineering

Frequently Asked Questions about Gregory Herd

What company does Gregory Herd work for?

Gregory Herd works for Zepp Health

What is Gregory Herd's role at the current company?

Gregory Herd's current role is Director of Product Management | Team Leader | Product Management and Marketing professional.

What is Gregory Herd's email address?

Gregory Herd's email address is gr****@****hoo.com

What is Gregory Herd's direct phone number?

Gregory Herd's direct phone number is +185854*****

What schools did Gregory Herd attend?

Gregory Herd attended University Of California, Irvine - The Paul Merage School Of Business, Penn State University.

What are some of Gregory Herd's interests?

Gregory Herd has interest in Exercise, Investing, Outdoors, Electronics, Home Improvement, Reading, Music, Sports, Automobiles, Travel.

What skills is Gregory Herd known for?

Gregory Herd has skills like Product Management, Product Marketing, Product Development, Marketing Strategy, Go To Market Strategy, Strategy, Cross Functional Team Leadership, Management, Competitive Analysis, Mobile Devices, Crm, New Business Development.

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