At MiiR, I developed and executed digital marketing strategies that drove a 47% increase in e-commerce sales and a 75% rise in conversions. I oversaw all e-commerce channels, including DTC, Amazon, and B2B, and developed a comprehensive MarTech stack with tools like Bynder, PulseID, and Attentive to optimize our marketing efforts. My role included managing digital campaigns (B2C & B2B) with exceptional ROAS and ROI, enhancing our online presence through targeted email and SMS strategies, and conducting market research to identify growth opportunities.

At NAES Corporation, I led the digital transformation and rebranding of the company and its seven subsidiaries. My strategic initiatives shifted NAES to a digitally focused B2B marketing model, boosting revenue to $850M. I managed a marketing team that achieved a 650% increase in marketing qualified leads through innovative, multi-channel campaigns. I established a scalable MarTech stack to automate and monitor sales opportunities, integrating data across sales, marketing, ads, and social media. Additionally, I oversaw the development and expansion of an enterprise-wide CRM (MS Dynamics 365), which resulted in a 23% increase in revenue per salesperson and a 40% improvement in team productivity.

At KeepCup, I oversaw operations, marketing, and sales. I led a diverse team of 25 across multiple departments, including Sales, Marketing, Operations, Production, Warehouse, and Finance. Under my leadership, we achieved a 30% increase in sales in North America and Latin America and boosted sales of high-margin SKUs by 25% through strategic international marketing and sales plans. Additionally, I improved profitability by reducing shipping costs by 40% and warehouse labor costs by 20% through streamlined procedures and staffing efficiencies.

During my tenure at Ole Smoky Distillery, I led global marketing initiatives that significantly enhanced our brand's international presence and profitability. My strategy combined on-premise and off-premise activations, strategic advertising, event sponsorships, and team incentives, resulting in an 18% increase in quarterly sales. Fluent in Spanish and experienced in international marketing, I facilitated our entry into key markets across Asia, Africa, Latin America, Europe, and the Middle East, contributing 15% to our annual sales.

At Nestlé, I was responsible for the strategic management and growth of globally recognized brands like La Lechera, Maggi, Abuelita, and Media Crema in the U.S. market. I successfully increased La Lechera and Media Crema's annual revenue by 12% to $80M through a strategic overhaul of sales priorities and targeted marketing activities. Additionally, I doubled the profitability of La Lechera within nine months by rationalizing SKUs and developing five new innovative products, generating an additional $7M in revenue. My efforts also expanded three Nestlé brands by redesigning product portfolios for new markets, and I effectively utilized digital and social media to increase brand interaction with Millennials to three times the average CPG benchmarks.

At Rubicon Reserve Wines, I developed and executed an international marketing strategy that expanded the brand's presence across Southeast Asia. I orchestrated the creation of 12 custom luxury wine club websites in partnership with high-end financial institutions like VISA, AMEX, UOB, and DBS, enhancing our direct-to-consumer e-commerce platform. Additionally, I managed marketing assets in collaboration with agencies and an in-house development team. I also facilitated 25+ weekly luxury wine tasting events, promoted via social media, email marketing, influencers, and digital advertising, significantly boosting brand visibility and consumer engagement in the region.

At MillerCoors, I led the promotion and growth of key brands such as Miller Lite, Peroni, MGD, and Mickey’s in the competitive markets of Guam and the Commonwealth of the Northern Mariana Islands (CNMI). I boosted sales by 29% through monthly off-premise promotions and the launch of seven new beer brands, enhancing grocery shelf space across all channels. I developed and implemented over 400 promotions across six sales channels, utilizing traditional and digital marketing mediums including print, TV, radio, social media, and celebrity talent. Additionally, I executed a comprehensive 5-day rebranding campaign for Miller Lite’s new logo across two islands and successfully introduced Peroni with a luxury-focused campaign that included exclusive rollouts and a fashion show in partnership with Italian brands like Gucci and Fendi.

At Chontales Beef Jerky Company (CBJC), I served as Chief Marketing Officer and Co-Founder, where I played a pivotal role in developing and launching four innovative beef jerky products. I personally built the ovens and factory by hand, ensuring quality production from the ground up. I created the brand identity, designed packaging, and executed a comprehensive promotional campaign. My efforts led to successfully selling our products into Walmart-owned stores and major gas station chains across Central America. Additionally, my strategic marketing and international distribution efforts quadrupled sales within four months, establishing a strong market presence in Nicaragua, Honduras, and Costa Rica.

I collaborated with Refugee Centers to help newly arrived refugees secure medium-wage skilled positions with top companies, including Nestlé PowerBar and Boise Cascade.

During my 2 years and 3 months in the mountains of Nicaragua as a Peace Corps Volunteer focused on Small Business Development, I supported USAID-funded projects to help rehabilitate rural economies after natural disasters. I contributed significantly to the Quality Coffee Program, providing hands-on support to coffee farmers with production techniques and market access strategies. Additionally, I trained a Nicaraguan women's environmental group in creating, pricing, and marketing 25 original products for local and international markets. My efforts focused on building capacity, fostering economic development, and promoting sustainable business practices, making a lasting impact on the communities I served.

As the Corporate Trainer, I developed and executed bilingual training programs and manuals for new franchisee owners of Moxie Java Coffee Shops throughout the USA. As the Corporate Trainer, I provided support to 40 owners with quarterly visits to ensure quality control and consistency. Additionally, I trained over 500 employees in coffee cupping, production, customer service, and store management, facilitating training at both Moxie Java International and 30 individual stores nationwide. Starting as a barista, I advanced within the company to lead these comprehensive training initiatives.

As the Group Manager, I conducted and coordinated excursions, orientations, and homestay activities for 10 high school students on their Study Abroad Experience in Spain.