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Retired B2B Product Marketing ExpertMore than 25 years of B2B and SaaS software product marketing experience and a strong technical background allow me to understand and translate from features and technology to messaging about business value. I started my career as a software engineer and worked for several software companies in multiple roles, including engineering, customer support, sales, business development, product management, and product marketing. This experience with various functions enables me to collaborate effectively regardless of whom I am working with.Throughout my career, I have demonstrated strong leadership and collaboration skills while developing successful product marketing and GTM strategies, building personas and ideal customer profiles, developing positioning and messaging frameworks, creating and delivering marketing content, leading product launches, and creating sales enablement programs and training for multiple software companies. I have multiple years of experience building and developing geographically dispersed marketing and product marketing teams. Most recently at TimeXtender, where I grew the marketing organization from 4 to 15, hiring fully remote team members across the US and Western Europe.SKILLSProduct Marketing, Messaging and Positioning, GTM Strategy, Content Strategy and Content Creation, Market Analysis, Competitive Analysis, Sales Enablement, Digital Marketing, Project Management, Presentations, Public Speaking, HubSpot, WordPress, Smartling
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Retired LifeMontrose, Co, Us -
RetiredRetired Life Oct 2022 - PresentUs
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Head Of Global MarketingTimextender Oct 2018 - Sep 2022Aarhus, Middle Jutland, DkMarketing leader for a startup focused on data management for analytics and AI.- Manage and execute effective and consistent product messaging and content strategy- Lead go-to-market strategy and implementation efforts- Direct company branding efforts, including building a new brand voice- Guide development of all content, drive messaging into all channels, and optimize web content for search- Work with press and analysts to promote TimeXtender (company and product)- Direct a growing team of Partner Marketing Managers in lead generation and partner support activities- Build a lead generation team with a focus on ABM- Hire, manage, and coach a fully remote team of marketing professionals spanning 9 time zones- Grew marketing team from 4 to 15, hiring 10 fully remote team members since March 2020 in the US and Europe -
Director Product MarketingOpentext Dec 2011 - Oct 2018Waterloo, On, CaProduct marketing leader for multi hundred-million-dollar business unit focused on B2B integration services and supply chain automation.- Drive development of messaging and positioning for portfolio of products – licensed software, SaaS and managed services- Manage development of marketing content – focusing on specific industries and customer needs – including product literature, solution briefs, whitepapers, web content, landing pages, videos, infographics and blog posts- Develop launch and go to market plans that incorporate social media, web, email and events to deliver a consistent message- Drive sales enablement for product and solution offerings- Partner with campaign teams to plan and launch lead generation campaigns- Hire, train, and manage a team of product marketing professionals with diverse skills and levels of experience -
Product PlannerMicrosoft Mar 2008 - Oct 2011Redmond, Washington, UsProduct Planner for Windows Live, focused on cloud directory platform services for internal and 3rd party developers. My key areas of responsibility were identity and account security.- Conducted market research and performed competitive analysis that resulted in prioritization of a set of key features designed to increase security and reduce theft of user accounts- Influenced product decisions in multiple releases via qualitative research including focus groups and interviews of consumers and developers- Improved team communication and collaboration by improving, managing and maintaining team SharePoint site -
Vp Of MarketingRelex Software - Now Part Of Ptc Aug 2007 - Feb 2008Built marketing function from scratch for small entrepreneurial software company. Marketing function included Product Marketing, Marketing Communications, Demand Generation and Product Management- Increased lead flow while maintaining the same budget by optimizing Search Engine Marketing (SEM) purchases- Improved Search Ranking for several keywords using Search Engine Optimization (SEO) on company web site- Developed product roadmap and long-term product strategy to drive new business growth
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Director Of Product Management And MarketingMmodal Mar 2006 - Feb 2007Franklin, Tn, UsPerformed all marketing and product management activities for M*Modal, a SaaS speech understanding technology company with a focus on the health care industry.- Resolved challenges explaining company technology and solutions by driving creation of key sales tool which resulted in multiple large customer opportunities - Increased market presence, new sales partnerships, and increased revenue for company by creating a long-term product strategy for specific niche market within target industry- Developed communication strategy regarding M*Modal’s products and services -
Director Of Product MarketingEpicor Software Jan 2004 - Jan 2006Austin, Tx, UsLed Product Marketing activities for Epicor’s CRM (Customer Relationship Management) and IT Service Management (ITSM) applications and Epicor’s ERP in focused on the Financial Services vertical.- Created long-term product strategy and short term product release definitions (MRD)- Developed communication strategy regarding Epicor’s CRM and IT Service Management applications- Supported inside and field sales teams, via: training, sales tools, sales calls and product demonstrations- Evaluated business opportunities for acquisition and partnership – creating a business case for each opportunity- Analyzed market opportunity and built business case for providing several Epicor products using Software as a Service model -
Director Of MarketingEpicor Software Mar 2001 - Jan 2004Austin, Tx, UsLed all marketing programs and activities, including product marketing, demand generation, prospect development and marketing communications focused on CRM and ITSM solutions for small and medium enterprises.- Increased marketing ROI with sustained improvements in response and lead qualification rates each year- Delivered industry-lauded CRM products as evidenced by 15 awards from recognized leaders such as TMC Labs, Customer Interactions Solutions, TMC Corp, eWeek, Network Computing and the Gartner Group- Generated $3.1M in PR value in an eight month period as a result of major product launch– a corporate record - Led the launch of a major software re-architecture release and multiple incremental releases- Wrote key white paper on using web services and Microsoft .NET to build next generation CRM systems - Helped division maintain profitability during economic downturn
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Director Of Product ManagementEpicor Software Aug 1997 - Mar 2001Austin, Tx, UsDirected team responsible for defining product strategy and features of Epicor’s CRM and Help Desk products.- Grew total product line revenue from $4.5M in Fiscal Year 1997 to $22M in Fiscal Year 2000- Led launch of three major software releases and two additional minor releases- Developed new pricing for product suite- Delivered industry–lauded products as evidence by such awards as: ISM Top 30 CRM Packages (1999, 2000 and 2001), Finalist in Microsoft ISA Awards (1997, 1998, and 1999–Winner in 1998, five more awards in 2000
Gregory Horton Skills
Gregory Horton Education Details
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Pepperdine UniversityComputer Science/Mathematics -
Pepperdine UniversityDivinity/Ministry
Frequently Asked Questions about Gregory Horton
What company does Gregory Horton work for?
Gregory Horton works for Retired Life
What is Gregory Horton's role at the current company?
Gregory Horton's current role is Retired.
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What is Gregory Horton's direct phone number?
Gregory Horton's direct phone number is +158542*****
What schools did Gregory Horton attend?
Gregory Horton attended Pepperdine University, Pepperdine University.
What are some of Gregory Horton's interests?
Gregory Horton has interest in Human Rights, Children.
What skills is Gregory Horton known for?
Gregory Horton has skills like Product Marketing, Product Management, Saas, Enterprise Software, Marketing Strategy, Strategy, Cloud Computing, Crm, Product Launch, Competitive Analysis, Sales Enablement, Lead Generation.
Who are Gregory Horton's colleagues?
Gregory Horton's colleagues are Sara Green, Deloris Davis, Bonnie T., Lynnette Stephens, Wally Melcher, Brian Nelson, Artie Brown.
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