Greg Mackey Email & Phone Number

Mishawaka, In, Us

Mishawaka, In, Us

I perform lifestyle consultations with individuals and organizations to improve their mental, physical, and environmental health and wellbeing. I use our exclusive MOTIVATION Methodology that features ten essential guiding principles for healthy lifestyle change.Keys to a healthy lifestyle are:- Weight and Body Management- Mind & Motivation adaptations- Maximizing our body's internal systems- Efficiency and productivity initiatives- Fitness and Nutritional consistency

A specialty health and fitness club featuring instructor-led group fitness classes, personal and small group training and both personal and group wellness & nutritional consulting and coaching through our 3LIFE Wellness division and featuring our exclusive MOTIVATION Method operating system.Established a multi-member LLC with a partner and helped prepare and implement initial financing, facility location and build-out with both fixed and loose fitness equipment. Developed group fitness protocols and implemented a gym management & purchasing SAAS. Created from scratch all digital marketing & communications and content development, including website design, email, social media, media and PR events, and membership procurement / retention initiatives.

Creativity for all business spaces - versatility in achieving results.We know that leaders of businesses and organizations have already carved out their niches, and have their own missions, goals, and cultures. We also know that most are competitive, if not truly experts in their respective industries. We are aware that you’ve got this far, not by stumbling into success, but by knowing your vertical markets and building your brand within a competitive space.Where Indigo comes in is when you could use a fresh look at areas that may be causing your organization to plateau. Or when you could use a creative touch to amplify your brand. Many companies over time become myopic, and settle in to comfort zones. But in today’s world, there is no room for complacency. If you feel you’re not moving forward and hitting the right waypoints, allow Indigo to help you navigate.MARKET/BRAND STRATEGY & IMPLEMENTATIONCOMMUNICATIONSBUSINESS IMPROVEMENTLIFESTYLE & WELL-BEINGCAUSE MARKETING & COMMUNITY OUTREACHSTRATEGIC DESTINATION & EVENT PLANNING

Elkhart, Indiana, Us

Integrated channel marketing and communications programs for three offices within a six-county region into an already highly structured sales culture. Presented feedback driven problem-solving and leadership solutions to executive management that helped teams cultivate relationships for business development and client retention. Used creative ideation techniques to develop and implement traditional and digital marketing, communications, events, and cause marketing initiatives. Supervised a Marketing Communications manager.Notables:- Developed a Military Appreciation Program (MAP) that identified and placed veterans and military families into businesses, increasing veteran hiring by over 400 percent. Also had a track for military community outreach. The program has nationwide corporate visibility and buy-in.- Creation of a signature partnership event with Chicago Cubs MiLB affiliate, South Bend Cubs > Armed Forces Week, feat. Military Appreciation Fair and Honor & Remembrance Day. The 2nd annual event increased veteran game attendance by over 50%, with high media and brand visibility.- Created a digital marketing campaign featuring a weekly “Game of the Week Giveaway” Facebook contest with sponsored ads and boosts during the South Bend Cubs season. After two years, increased Facebook page likes by 1/3, and added nearly 300 people to an email distribution list.Certificates & Awards:- Society of Human Resources Management (SHRM) – Veterans at Work; PsychArmor – Military & MilSpouse Hiring & Onboarding Certificates.- Express Employment Professionals – 2018 Community Service Award.

Michigan City, Indiana, Us

A collaborative managerial role that reached out to key departmental stakeholders to achieve communications results for the global compressor market. Was a key disruptor integrating Sullair’s Technical Communications program into the PLM ecosystem. Managed contractors for planning and production within the communications mix that included sales and marketing collateral, advertising, website redesign, trade shows, media support, training, technical publications and content development. Notables:- Implemented a new publishing methodology for Technical Communications and Enterprise Content Development designed to improve processes, content, and media for automated output to multiple devices using the Siemens Teamcenter PLM platform.- Converted literature and other collateral to accept global data requirements for specifications, abbreviations, naming conventions, and content development that is functional when applying language translations and localizations for the Americas, EMEAR, and Africa.- Lead Trade Show Manager for a 35’ x 40’ Sullair Exhibit at the 2014 IMTS Show at McCormick Place in Chicago, IL. Designed display and coordinated all event and personnel logistics with company employees and exhibit contractors. Coordinated editorial opportunities.

Nieuwegein, Utrecht, Nl

Development and production of projects and programs in support of marketing, communications, sales, engineering, and executive management objectives. Created an industry-leading products catalog with 50% lower cost, and a 4x physical footprint reduction.Notables:- Trade Shows – Involved with the development and management of national and regional trade shows, including exhibit and environmental designs and graphics, lighting and fixture procurement, logistics, and event execution. Developed post-show customer feedback.- Conferences – Was key in the execution of two national sales conferences. Scouted locations, negotiated hotel blocks, food and beverage, and A/V contracts. Created graphics and A/V materials, managed the conferences on-site, and conducted post-conference feedback.- Redesigned Products Catalog to an industry-leading 120 page perfect-bound that had a smaller physical footprint, allowing a print run increase of 10,000 pcs., for a cost savings of $30 each, or $300,000 total. This allowed mailings and sales distribution to aggressively saturate the market.

Automated the company’s accounting system and controlled A/P, A/R & credit, job costing, and payroll; was the primary materials buyer, consultation and oversight of personnel, legal, and financial issues.

Bfa, Graphic Design, Commercial Photography

Bs, Marketing, Professional Tennis Management