I am the most successful FMCG marketer of the last 30 years being the brand architect who made Great Northern, now worth $1.25bI led every stage of building the brand including: Identifying the market opportunity, idea creation and development, consumer research, brand proposition, go to market and marketing launch plan and managing the brand for the first 2 years. I have successfully applied the same, skills, experience and process to relaunch Leggo’s Fresh to go from $20m to $46m NSV and build a start up Brick Lane from $1.8m to $25m NSV. I am a strategic & highly creative Marketing Innovator & Brand Strategist. A natural collaborator, with an entrepreneurial spirit and pragmatic, commercial approach, I am big picture thinker who enjoys building organisational capability and culture to navigate the ambiguity of change agendas.I am an expert at identifying white space opportunities, facilitating & leading ideation workshops, translating trends and insights into concepts and developing robust NPD pipelines.With a professional career that spans over 20 years, I enjoy a reputation for building deep relationships with creative partners, resolving challenging Big Bet NPD briefs. And for cracking winning brand propositions across the beverage, retail and FMCG industries that win the hearts of consumers & customers.I am relentlessly curious. Life is too short not too better leverage business models.Key Strengths: Business & Portfolio Strategy | Strategic Brand Planning | TTL Marketing Communications | Developing Growth Agendas & Pipelines | Commercialising Innovation & NPD| Lean, Agile & Start-up Methodologies | Championing Consumer Insight | Building & Leading Cross Functional Teams | Identifying Cultural & Consumer Trends | Full P&L Management | Building Collaborative Relationships