Greg Hall Email & Phone Number

Fitzroy, VIC, AU

Reporting to the CEO, I've taken a fledgling business through the myriad of startup complexities and grown it 10 fold to $25m NSV and to be the 2nd largest independent brewery. My remit is to recommend the strategic vision for the Brick Lane master brand then lead the senior leadership team to collaboratively develop winning category, portfolio, brand.

Tasked to step change the capability of a challenger business by building an entrepreneurial proactive culture & ways of working to conceive & quickly develop winning new brands.

Built internal innovation, ideation & consumer research capability to facilitate collaboration between marketing, R&D & external creative agencies to populate the H1 & H2 innovation pipeline.

Proof that lightning can be captured in a bottle and then be released to strike twice. At the direct place of one's own choosing. You may have heard the adage that 9 out of 10 innovations fail. How about another way of looking at it. In order not to fail, you need to get 9+ things of the 10 fundamentals right? Easy enough, show me the check list! But the.

Here's to the ones that didn't make it. The new product launches that didn't make it to the final cut or bombed at the box office. The failures. The almost shoulda, coulda, woulda been if not for just a wonky wheel, a bum steer, a zig when a zag needed, or that final card which didn't fall the right way. Transformational growth demands innovation that.

Consumers forgive brands that loose there way. When on the wrong path it's never too late walk back and choose another. And given that journey is likely long, may as well choose a fresh new path. Perhaps a little more wisely this time. Teams get resentful at failure and want to win. Let them be heard and draw upon their collective experience as often the.

Encourage your kids to work at Macca's. The comradery and culture work ethic is staggering. I never been so busy and enjoyed every minute of it. Few things are as exhilarating as riding the galloping charge of change.

For me, few things are finer than the art of creation. Given I'm not about to quit my day job to be a sculptor perhaps this is the next best thing. Perhaps there is a meaningful parrel. We do seek richer lives fuller of enjoyment. So we seek bands to better populate & enrich special moments. They put a smile in our minds eye. A quiet celebration that we.