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Greg Light is listed as Associate Director, Marketing Analytics at Harte-Hanks, Inc. at Harte-Hanks, Inc., a company with 3857 employees, based in Bucks County, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for Greg Light.
Greg Light previously worked as Associate Director, Marketing Analytics at Harte-Hanks, Inc. and Director, Database Development at Harte-Hanks Direct Marketing. Greg Light holds Bs Mis, Management Information Systems from Penn State University.
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A client focused, results oriented professional with a proven track record of more than 20 years of hands-on experience in all facets of direct marketing and analytics. Strong analytical and data mining skills. Ability to find the valuable insights in complex CRM databases and customer behavior. Proven ability to analyze the requirements of new and existing clients to identify and deliver CRM marketing campaigns and detailed campaign analysis. Unparalleled commitment to data quality and data integrity. Demonstrated ability to improve operational efficiencies, manage multiple projects and lead employees with a variety of skill sets to deliver consistent results under tight deadlines.Specialties: MS SQL Server, PL/SQL, Oracle, Cognos, VB Script, Visual Basic, DTS, MVS, JES2, JCL, COBOL. Excellent knowledge of MS Excel, including automation of report generation and data access. Windows XP, Vista, Windows 7, MS Office, MS Excel, Access and Powerpoint. Some development experience in .NET, SSIS, Visual Foxpro, and Crystal Reports.
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Responsible for marketing analytics and customer insight for pharmaceutical, automotive and retail verticals. Develop complex CRM marketing campaigns that incorporate Digital Media, Direct Mail and Email to drive customer engagement within the brand. Strong focus on using Business Intelligence and data analysis to determine campaign response rates, lift.
Responsible for design and development of marketing databases for multiple clients across a broad range of vertical businesses, including health care, automotive, insurance, telecommunications and pharmaceutical.Manage staff of senior level developers to deliver projects and solutions on time while maintaining a strong focus on data integrity and quality.
Responsible for converting mainframe direct mail applications to client server. This conversion effort resulted in reduced hardware costs, increased data quality and improved process auditing and reporting. It also increased employee morale and skill sets. Led development of staff training in using new tools and technologies to improve data quality and.
Managed a team of mainframe programmers through all facets of direct mail execution: File conversion, address standardization, segmentation, postal presorting, laser personalization, fulfillment and response reporting.Worked hand in hand with Account Executives, Creative departments and Production departments to make sure that both the data and the.
Responsible for creation and execution of complex direct mail campaigns, interfacing with both internal and external lettershops and forms vendorsRe-engineered COBOL personalization program to reduce development time of custom laser personalization by over 50 percent.
Utilized suite of Group1 products and custom COBOL programs to develop and execute direct mail campaigns from start to finish
Responsible for several key client relationships. Utilized Group1, COBOL and other programming utilities to delivery high quality results under tight deadlines
Developed custom fonts, logos and digitized signatures to improve the quality of personalized direct mail pieces. Implemented electronic digitization program to decrease development time of new fonts and logos by over 75 percent
Other employees you can reach at hartehanks.com. View company contacts for 3857 employees →
David Boggs
Colleague at Harte-Hanks, Inc.Ponte Vedra Beach, Florida, United States, United States
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Joan Dembowski
Colleague at Harte-Hanks, Inc.Austin, Texas, United States, United States
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Rudelyn Silmaro
Colleague at Harte-Hanks, Inc.Metro Manila, National Capital Region, Philippines, Philippines
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Christina Gonzalez
Colleague at Harte-Hanks, Inc.Pomona, California, United States, United States
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Levie Marilao
Colleague at Harte-Hanks, Inc.Philippines, Philippines
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Jayk Gabriel
Colleague at Harte-Hanks, Inc.Metro Manila, National Capital Region, Philippines, Philippines
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Nerissa Valdez
Colleague at Harte-Hanks, Inc.Austin, Texas Metropolitan Area, United States
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Taylor Sinnard
Colleague at Harte-Hanks, Inc.Austin, Texas Metropolitan Area, United States
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Tiffany Whyte
Colleague at Harte-Hanks, Inc.Austin, Texas, United States, United States
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Mii Jjj
Colleague at Harte-Hanks, Inc.Memphis, Tennessee, United States, United States
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Quick answers generated from the profile data available on this page.
Greg Light works for Harte-Hanks, Inc..
Greg Light is listed as Associate Director, Marketing Analytics at Harte-Hanks, Inc. at Harte-Hanks, Inc..
Greg Light is based in Bucks County, Pennsylvania, United States while working with Harte-Hanks, Inc..
Greg Light has worked for Harte-Hanks, Inc., Harte-Hanks Direct Marketing, Dimark, Newtown, Pa (Acquired By Harte-Hanks), Modern Mailers, A Division Of Acxiom, and Communication Concepts Incorporated, Ivyland, Pa.
Greg Light's colleagues at Harte-Hanks, Inc. include David Boggs, Joan Dembowski, Rudelyn Silmaro, Christina Gonzalez, and Levie Marilao.
You can use AeroLeads to view verified contact signals for Greg Light at Harte-Hanks, Inc., including work email, phone, and LinkedIn data when available.
Greg Light holds Bs Mis, Management Information Systems from Penn State University.
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