Gregory Lawrence Email & Phone Number

Mountain View, California, Us

New York, Ny, Us

-In a customer-facing role, responsible for understanding prospect pain points and explaining our products across new business and upsell opportunities to C-level executives during sales calls which include handling technical questions, development lift needed and the recommended strategy -Communicate with internal teams during the onboarding process for closed-won deals in regards to the products, strategies, and non-standard technical scoping that may be required -Work with marketing and product to develop new product releases and collateral (includes whitepapers, articles, and customer-facing documentation) during pre-sale and post-sale process to help win new and non-traditional clients-Drive opps and TAM expansion efforts through establishing guidelines and protocols for approaching new verticals that were previously out of reach in an effort to drive additional value across all sales processes-Educate and train teams on the competitive landscape, industry landscape, objection handling while also developing automated materials to increase product knowledge across the company in order to create more effective and efficient sales cycles

New York, Ny, Us

Brooklyn, Ny, Us

-Develop omni-channel media plans and growth strategies for new and existing brands using client business objectives, budget inputs and analysis of existing efforts to identify new opportunities-Strategic planning and implementation of media across digital platforms/channels including Facebook, Google, TikTok, Pinterest, Programmatic Display, and Online Video in addition to offline channels such as OOH, Linear TV, OTT, Print, and Audio/Podcasts-Provide data-led analysis and insights across industries including DTC, CPG, Health, FinTech, Entertainment, and B2B-Build measurement and creative testing models to gather learnings and maximize campaign efficiency-Leverage and recommend analytics tools including Google Analytics, Firebase, Adjust, AppsFlyer and HotJar to provide optimizations as well as performance insights-Educate clients on best practices across platforms, messaging, creative and ad tech implementation for launch-Advise creative and media teams to ensure synergy between strategy, creative, and campaign execution

Brooklyn, Ny, Us

Brooklyn, Ny, Us

Columbia, Md, Us

-Manage a team of digital media professionals responsible for activating programmatic (DBM & GDN) and paid social (Facebook, Instagram, Pinterest, & Snapchat) campaigns -Improve tactical media strategy through the implementation of CRM targeting and cost per acquisition campaigns-Proactively seek opportunities to create efficiencies in day to day role, sharing processes and procedures with team members from campaign setup to reporting-Investigate potential media opportunities and work with client to implement tests surrounding performance and partners-Lead monthly client billing reconciliation process across multiple clients and provide financial reports to Merkle senior management

New York, Us

-Plan strategy and execute media plans for performance-based display, mobile and social media campaigns, optimizing towards cost per action goals-Analyze desktop and mobile performance daily, while coordinating with managed service providers to maximize efficiency and effectiveness of bid strategies, driving performance towards KPI goal-Work with media operations team to ensure campaigns are properly trafficked, pixels for performance platforms including IAS and Placed, are correctly placed on tracking tags and client floodlights, in addition to ensuring 1x1 click trackers are accurately firing on high impact creative-Develop and present weekly reporting presentations to Bloomin’ Brands C-Level executives on a weekly basis-Devise and update National and local flowcharts based on TRP shifts, budget changes and media spend actualizations

Bankside, London, Gb

-Plan media strategy, manage partner relationships, execute buys and traffic global brand awareness sponsorships -Track and analyze performance of programmatic media and make optimizations for both awareness and lead generation campaigns-Work directly with managers and sales teams to properly troubleshoot, fix, and report tracking issues for ad units-Document classified advertising process and procedures, updating on a regular basis-Work directly with clients as well as partners and report back to key stakeholders including senior management-Prepare and present campaign performance reports to clients on a monthly basis-Coordinate with various internal and external teams on executing projects from inception to completion.-Perform media reconciliation across all demand generation and global sponsorship campaignsManage and oversee CRM database for all display, lead generation and paid social initiatives

Bankside, London, Gb

Berwyn, Pa, Us

-Researched and developed marketing programs for SoftwareOne-Proofread marketing content and RFPs for potential clients-Updated, maintained and tracked analytics for social media pages

New York, New York, Us

-Created competitor analysis' for potential clients, comparing other marketing events-Organized and coordinated company holiday party-Greeted and assisted guests and VIPs at marketing events-Researched and sourced venues and materials for various marketing stunts-Sourced materials essential to different marketing events

Downingtown, Pa, Us

-Designed and performed competitor branding analysis comparing competitor websites, media presence and mobile capabilities-Project coordinator and Proofreader for the 2012 Softmart Calendar-Collected and distributed possible leads for sales representatives-Helped plan and coordinate Softmart's 2012 National Sales Meeting for over 250 attendees-Researched and created questions for a customer satisfaction survey containing over 500 participants

Philadelphia, Pa, Us

-Coordinated all elements of ComNet campaign, including tracking, outreach, and increased the ROI by $4-Co-managed the Fellows program through tracking and reviewing over 180 applicants-Assisted with the customer service by answering telephone calls and responding to at least 20 emails a week-Focused on database integrity, maintaining and updating information for over 20,000 individuals-Researched, collaborated, and developed, a website for future marketing assistants-Created tutorials and informative videos that provide members with information about hospital medicine

-Maintain records of employees hours to insure accurate payroll-Assist general banquet manager in orchestrating private parties, for 100-250 people-Provide time lines to the staff-Provide food service and assisted bartenders