I’m a Digital performance consultant, I have worked in the digital industry with different jobs for more than 25 years and I have collaborated with major digital agencies and with some major IT services companies. Since 2011, I’ve been specializing in marketing performance and 3 years ago, I decided to launch my own company whose name is PerfAdvisor.I support my clients to improve their sales performance. My work is based in digital maturity assessments of the organisations, strategic alignment between targeting goals and available resources, and training sessions to transfer knowledge to the teams and to the managers.In that context, below are some example of business cases I have worked on previously:- Ensuring that a service or a product idea will have a favorable audience- Maximising the commercial margin from digital media by rebuilding the company's digital ecosystem- Getting ahead of the buying groups / distributors in search engine results to maximise brand image- Exploiting navigation data from digital media to increase customer knowledge- Managing the SEO of a company's activity (or of a group’s brand) from a global and transversal view, when presented on different websites with different maturities, technologies, functionalities and local strategies.