Gregory Mastrianni Email & Phone Number

New York, New York

Working in close collaboration with leading luxury and lifestyle brands I articulated the strategic vision that led diverse teams to solve numerous marketing challenges. I've orchestrated fully integrated brand experiences across web design, advertising campaigns, digital experience, branded content, retail, packaging, and brand identity design through all stages. With a strong grasp of business conditions and digital technology, I've guided client businesses in expanding their market space through innovative new media and brand image activities. As the creative lead for a large-scale e-commerce fashion retail site, I designed the complete experience and facilitated the process from early wireframes through launch by partnering across an organization to communicate objectives and mentoring the full team.

New York, New York

Creative leadership of a brand design agency. Providing strategic advice in the context of evolving media technology, market conditions and shifting consumer landscape. Successful in demonstrating the case for design as a means to build better products, experiences, content and as a crucial element for business growth. Fostered client-facing collaborations through phases of discovery, strategy and presentation review. Authored and drove pitch responses to client briefs. Led advanced planning and advising on matters of media and brand. Mentored diverse teams through project stages. Developed and sustained client relationships based in arts, fashion, luxury and sustainability sectors. Responsible for all business activities and financial outcomes.

At DVF I directed the brand’s global visual identity spanning all forms of communication and customer experience. I refined and unified the brand’s identity and applied it across an integrated spectrum of online engagement, advertising, store visuals, packaging and printed matter. Working closely with the designer I orchestrated advertising visuals and directed productions with leading photographers and teams. I led a department that provided a broad range of creative services for internal clients in support of global marketing, store design, merchandising, sales, PR, licensing and customer acquisition. From inception I steered the design, UX and content for the brand’s e-commerce and digital experience that became ranked by WWD magazine as one of the world’s top ten fashion websites.

At VANITY FAIR I had the privilege to work alongside the world’s preeminent and influential writers, artists, photographers, editors, personalities and colleagues. As the art director I was responsible for realizing numerous stories by curating the creative approach and visual content from cover to cover. For several years my role was to help tell great stories in the most visually compelling way possible through the design of its pages. As a senior member of the editorial team I contributed to the generation of story ideas and collaborated in all manner of planning and execution of the magazine. During my tenure, the design of the magazine evolved in terms of typography, brand identity and scope of artistic contributors. This evolution in design increased readership, advertising revenue and contributed to multiple general excellence nominations from the National Magazine Awards.

Bachelor Of Fine Arts (Bfa), Graphic Design

Master Of Arts (Ma), Digital Media Management

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