Mktg.ai is an AI driven platform addresses the complexity and fragmentation in modern marketing, providing a unified platform that combines real-time creative performance metrics and a creative archive, helping marketers streamline their operations and make data-driven decisions.

A new social media platform [featured by the Apple app store] for all who love nature and detest the chaos of other platforms. Our start-up understands the future of technology and is uniting and connecting explorers, researchers, and nature photographers and welcoming everyone to share their stories and passions in and about nature. Take a look at Voiijer.com and our visit our award-winning app for iPhone. Join us, look around, and see how much better society can be for our environment, its people, and our planet's collective soul. Voiijer’s multimedia approach, you no longer need to fit your story into other platforms’ capabilities or character counts.Combine photos, videos, written notes, audio recordings, and even 3D scans to share your nature stories—and make social media friendships an inspiring place to visit.

WPP, the global leader in advertising and marketing communications, continues to set the standard across its network of agencies. Renowned for its expertise in advertising, public relations, market research, and digital marketing. From cutting-edge advertising to innovative digital marketing strategies, WPP drives success for the world's top brands.When I was elevated to lead the WPP agencies for Rolex, I took charge of a 300-person, multi-agency team across six countries and ten different agencies, along with the Creative Center of Excellence for Rolex.As smartwatches surged in popularity, we faced a defining moment: preserving Rolex's unrivaled market share. By developing a bold repositioning with the purpose-driven platform "Perpetual," we transformed the brand's narrative to align with evolving views of success and achievement.A highlight was continuing Rolex's annual creative showcase at the Academy Awards, where we brought the brand's values to life alongside Oscar-winning directors. Through their personal messages, we inspired the next generation to pursue excellence.JAMES CAMERON | MARTIN SCORSESE | KATHRYN BIGELOW | ALEJANDRO G. IÑÁRRITUWe continued to shift from traditional advertising to entertainment driven storytelling, strategic media partnerships, and immersive branded entertainment. We saw a 5% increase in brand favorability, ensuring that Rolex remained the benchmark for luxury in a rapidly changing world.

Our team's ingenuity and prowess helped our brands win, giving them entry into pop culture, sports, youth culture, and new technology. With our success for Rolex, I was also tapped to lead the creative campaigns for Puma, (Rolex's) Tudor watch brand, and Cobra Golf. Puma lost ground in the crowded youth culture market. My team reignited its legacy into a culture of now by partnering w/Rihanna, Usain Bolt, Cara Delevinge, Sergio Aguero, and Rickie Fowler.For Rolex's Tudor Brand, our "Born to Dare" platform campaign brought sports strategy and global cultural reach with the (coveted) Lady Gaga, David Beckham, Rugby 7s, and the All Blacks; we built a digital-first strategy that made Tudor the new watch obsession.During all this, one of the things I'm very proud of was bringing Rolex's brand into the cinema/ entertainment category. We featured legendary characters who wore Rolex onscreen, including Harrison Ford, Dennis Hopper, Paul Newman, Faye Dunaway, Dustin Hoffman, and Marlon Brando. Aired our revolutionary creative spots during the Academy Awards and named Oscar night's best commercial, driving record traffic and cementing Rolex's connection to cinema. Take a look at the OSCAR night ad here: https://vimeo.com/505295081ROLEXPUMATUDORCOBRA GOLFAD COUNCILCharity + team morale + new perspectives = making a difference: my teams were delivering outstanding work, but I knew it was time to inject fresh energy and thinking into our efforts for our brands. I brought Ad Council Shelter Pet Project into the fold. We positioned Shelter Pets from animals seen as "damaged" to become the preferred choice of adoption nationwide. Our campaign changed perceptions and saved millions of animal lives. It's why we love our industry.

As strategy lead for Rolex, I led the global agency team.Landing the client, we staffed an extraordinary A+ team, taking Rolex from a brand leaning on the past to the luxury brand's undisputed future. We expanded our footprint into new markets, diversifying global media channels and revolutionizing the brand's reach and voice.My team launched their 1st global digital technology communications strategy, combining search, social media, and mobile into a fully integrated global campaign, wholly modernized. Our historic experiential activation for the brand attracted 8 million visitors across New York, Los Angeles, Tokyo, and Mexico City; our artist partnership exhibition with ROLEX made history as the most visited exhibition for any living artist.Cannes Lions recognized my team's "Branded Entertainment Documentary" for Rolex's 1st film, The Deepest Dive, directed by Academy Award winner Fisher Stevens. Our team's invention, dedication, and cultural relativity marked a defining moment for Rolex to step into branded entertainment.

I was recruited to join the headquarters of the pioneering advertising agency, J. Walter Thompson. Beginning as an Account Executive, I led the trade advertising for Dow Jones and The Wall Street Journal. Over two game-changing years, I honed my skills, overseeing crucial campaigns that raised the bar for our clients.A pivotal moment came when I became part of a powerhouse team led by NY CEO Bob Jeffrey. Together, we led new business pitches, securing 12 out of 16 victories. Among the wins were major clients like Merrill Lynch, Celebrex, Qwest Technologies, KPMG, and Domino's Pizza. We seamlessly integrated these brands into the agency's portfolio, propelling JWT to the top of the industry.The role evolved into heading the new business department at JWT New York, which I led for two years.We generated $60M in agency revenue, and partnerships that redefined the industry. We brought Merrill Lynch, DeBeers, and Domino's Pizza online, launching successful campaigns and laying the groundwork for their growth. We also launched brands like Alloy.com, Qwest, and CBS Healthwatch. This chapter of my career solidified not only what we could achieve but also how bold thinking wins the day.DOW JONESWSJMERRILL LYNCHKPMGQWESTDOMINOS PIZZA

They say fortune favors the brave, which I needed on the day I walked up to my 1st interview with Grey’s HQ. I’ll never forget the moment when I looked up at the towering skyscraper bustling full of the world’s best and brightest in Advertising in the heart of NYC. I was one of the lucky ones. I landed on the team of Advertising female legend: Doris Anne (D.A.) Hutnick. Our team brought our clients to revolutionary new heights and profits under her brilliance. I got my start from the best of the very best.SLIM FASTKRUPSPLAYTEXBORDONHere, I knew I loved the industry of creativity.