Melissa Gregory Email & Phone Number

Minneapolis, Minnesota, Us

• Serve as the strategic leader and partner between business/marketing and technology teams. This involves identifying critical roadblocks hindering the progress of execution and determining the best course of action to solve them.• Oversee multiple product teams to ensure the delivery of the MarTech digital transformation with holistic Salesforce technology. This involves regular communication with 4-5 product/project leads to ensure that team objectives are complete within expected timeline.• Collaborate with product and business leaders determine/prioritize deliverables that will add the most business value.

Minneapolis, Minnesota, Us

My role has continuously evolved while on the Owned Media Platforms team at General Mills, but two key areas have remained consistent.On the monetization side, we use our owned content and assets to drive direct revenue. I oversee our programmatic ad revenue and ad operations functions.For audience development, I manage traditional DTC CRM activities. I love marrying marketing and technology to deliver personalized omni-channel experiences, and managing consumer lifecycle programs for BettyCrocker.com, Pillsbury.com, Tablespoon.com.• Responsible for a leading team of 6 digital marketing professionals as well as agencies to support GMI brands through the management of the digital ecosystem across all workstreams (Email, SEO, social, website, content creation, revenue operations, E-Commerce).• Standardized operations by revamping content planning process and cross-functional agency structure to enable a stronger influence of content creation and ensuring output met GMI brand guidelines.• Developed and executed the technology roadmap to enhance the MarTech stack that supported the Owned Media Platforms by leveraging internally built solutions and buying external capabilities (Segmentation and targeting, real-time personalization, etc).• Part of the cross-functional team that enabled shoppable content on sites, delivering LSD $MM in annual cart transfers to retailers.• Created and implemented strategies for personalization at scale such as weather triggered communications targeting content, ads, offers in social, email, and on site. This resulted in a 30% increase for in-store sales from personalized communications.

Minneapolis, Minnesota, Us

Marrying marketing and technology to deliver personalized omni-channel experiences, and managing consumer lifecyle programs for BettyCrocker.com, Pillsbury.com, Tablespoon.com.

Abbott Park, Illinois, Us

Lead the Database Operations team, including two direct reports and external Database Provider. Provide expertise, vision, and leadership in defining and implementing Customer Relationship Management (CRM) campaigns and initiatives across the division. Manage the database operations and campaign implementation process to deliver business critical campaigns to the organization. Serve as a CRM expert, exercising a deep understanding of CRM campaign management, operational analytics, and management of database operations. Responsible for collaborating with business partners, developing recommendations, and leveraging members of the broader CRM ecosystem team to meet business objectives.• Served as the subject matter expert on CRM campaign management and database marketing. This involved providing strategic recommendations across email and direct mail campaigns for engagement and retention on Abbott Nutrition brands increasing open rates by 10%.• Collaborated cross-functionally (Brand, IT, Consumer Relations, Interactive Marketing, agency) to ensure a consistent consumer experience across multiple channels.• Implemented consumer segmentation models across multiple brands for targeted CRM communication. This strategy improved the quality of content across a large-scale audience.

Abbott Park, Illinois, Us

Responsible for day-to-day operations of CRM marketing campaigns, launching new marketing campaigns at the 3rd party Database Provider, and project management of new database infrastructure. Served as the main point of contact for all CRM campaign management and database operations execution for internal business partners. Worked cross-functionally as a SME regarding all technical/data oriented initiatives impacting CRM.• Supported Similac by translating and communicating complex business requirements between internal clients and marketing services providers.• Served as the project lead for ad-hoc infrastructure changes and implementations. The completion of this initiative improved data structures for reporting and increased campaign capabilities.• Managed holistic CRM calendar: this entailed coordinating tasks and activities associated with campaign development, execution, and operations.• Integrated Return Path inbox monitoring and whitelisting to improve email deliverability.• Tracked campaign engagement activity and provided reporting and analytic support for the Similac brand.

Abbott Park, Illinois, Us

Led the technical execution of all marketing campaigns across all lines of business including campaign design, campaign reporting, and provided assistance in campaign analysis. Launched campaigns across multiple channels including email and direct mail and prepared for new SMS campaigns. Supported process documentation, process/environment improvements, and vendor management activities.• Defined and implemented consistent data management protocols like contact offer & description creation, fulfillment codes, and media tracking variables for consistency in reporting across brands.

Hilliard, Ohio, Us

Developed and led all marketing activities to drive awareness and sales. Responsible for implementing Phoenix's marketing initiatives including digital strategy and , direct marketing, print media, and database management. I have created and implemented Pay-Per-Click campaigns for Yahoo and MSN search engines and also tracked results, monitored clicks, tested ad quality and made changes accordingly to increase campaign effectiveness. In addition to making changes and updates to the Website, I tracked Website activity and created analytical reports to help make future sales and marketing decisions. My favorite projects have included writing copy for a variety of materials such as Web content, newsletters, press releases, brochures, and other promotional materials. • Responsible for an array of marketing tasks related to the growth of brand awareness. Examples included the execution of direct mail & PPC campaigns, managing website layout, content, lead generation/estimate activities, and developing/writing web content across various platforms.• Measured campaign click-through rates, tested ad quality, identified trends and modified marketing plan as needed to increase campaign effectiveness.• Analyzed website activity and created reports using Google Analytics to help make drive sales and marketing decisions.

St Louis Park, Minnesota, Us

Developed surveys, operational databases, and created analytical reports. Assisted the Account Director in client interactions and client management. Responsible for project management, reporting, and operations of all internal client activities. Ensured cross-functional alignment to execute flawless client programs.• Designed market research/mystery shopping survey and operational procedures to support joint research ventures between Fortune 100 and Fortune 500 clients resulting in a change to client’s employee training.• Automated the reporting process to reduce time spent creating and delivering completed survey reports to clients.

Toledo, Oh, Us

Provided guests with a positive experience by aiding guests with event information, purchasing tickets, and will-call pre-purchased tickets. Worked with sales representatives in selling season ticket packages and group events. Proactively took over the day-to-day management of Scout Sleepovers, the largest multi-day group event & successfully managed the event from ticket sales, invoicing, through event day operations.