Melissa Gregory

Melissa Gregory Email and Phone Number

Senior Manager, Digital and Technology @ General Mills
One General Mills Boulevard, Minneapolis, Minnesota 55426, us
Melissa Gregory's Location
Greater Minneapolis-St. Paul Area, United States, United States
Melissa Gregory's Contact Details

Melissa Gregory work email

Melissa Gregory personal email

n/a
About Melissa Gregory

Driven marketing professional known for creativity, problem solving, and analytic thinking. Blends strong skills in marketing and technology with a background in CRM database marketing. Exceptional ability to think quickly and adapt, make decisions, and lead cross-functional teams to achieve desired outcomes.

Melissa Gregory's Current Company Details
General Mills

General Mills

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Senior Manager, Digital and Technology
One General Mills Boulevard, Minneapolis, Minnesota 55426, us
Website:
generalmills.com
Employees:
10
Melissa Gregory Work Experience Details
  • General Mills
    Senior Manager, Digital And Technology
    General Mills Mar 2021 - Present
    Minneapolis, Minnesota, Us
    • Serve as the strategic leader and partner between business/marketing and technology teams. This involves identifying critical roadblocks hindering the progress of execution and determining the best course of action to solve them.• Oversee multiple product teams to ensure the delivery of the MarTech digital transformation with holistic Salesforce technology. This involves regular communication with 4-5 product/project leads to ensure that team objectives are complete within expected timeline.• Collaborate with product and business leaders determine/prioritize deliverables that will add the most business value.
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  • General Mills
    Manager, Owned Media Platforms
    General Mills Feb 2017 - Feb 2021
    Minneapolis, Minnesota, Us
    My role has continuously evolved while on the Owned Media Platforms team at General Mills, but two key areas have remained consistent.On the monetization side, we use our owned content and assets to drive direct revenue. I oversee our programmatic ad revenue and ad operations functions.For audience development, I manage traditional DTC CRM activities. I love marrying marketing and technology to deliver personalized omni-channel experiences, and managing consumer lifecycle programs for BettyCrocker.com, Pillsbury.com, Tablespoon.com.• Responsible for a leading team of 6 digital marketing professionals as well as agencies to support GMI brands through the management of the digital ecosystem across all workstreams (Email, SEO, social, website, content creation, revenue operations, E-Commerce).• Standardized operations by revamping content planning process and cross-functional agency structure to enable a stronger influence of content creation and ensuring output met GMI brand guidelines.• Developed and executed the technology roadmap to enhance the MarTech stack that supported the Owned Media Platforms by leveraging internally built solutions and buying external capabilities (Segmentation and targeting, real-time personalization, etc).• Part of the cross-functional team that enabled shoppable content on sites, delivering LSD $MM in annual cart transfers to retailers.• Created and implemented strategies for personalization at scale such as weather triggered communications targeting content, ads, offers in social, email, and on site. This resulted in a 30% increase for in-store sales from personalized communications.
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  • General Mills
    Crm Manager
    General Mills Oct 2015 - Feb 2017
    Minneapolis, Minnesota, Us
    Marrying marketing and technology to deliver personalized omni-channel experiences, and managing consumer lifecyle programs for BettyCrocker.com, Pillsbury.com, Tablespoon.com.
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  • Abbott
    Manager, Crm Campaigns And Database Operations
    Abbott Jan 2014 - Oct 2015
    Abbott Park, Illinois, Us
    Lead the Database Operations team, including two direct reports and external Database Provider. Provide expertise, vision, and leadership in defining and implementing Customer Relationship Management (CRM) campaigns and initiatives across the division. Manage the database operations and campaign implementation process to deliver business critical campaigns to the organization. Serve as a CRM expert, exercising a deep understanding of CRM campaign management, operational analytics, and management of database operations. Responsible for collaborating with business partners, developing recommendations, and leveraging members of the broader CRM ecosystem team to meet business objectives.• Served as the subject matter expert on CRM campaign management and database marketing. This involved providing strategic recommendations across email and direct mail campaigns for engagement and retention on Abbott Nutrition brands increasing open rates by 10%.• Collaborated cross-functionally (Brand, IT, Consumer Relations, Interactive Marketing, agency) to ensure a consistent consumer experience across multiple channels.• Implemented consumer segmentation models across multiple brands for targeted CRM communication. This strategy improved the quality of content across a large-scale audience.
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  • Abbott
    Sr. Marketing Analyst
    Abbott Jul 2012 - Jan 2014
    Abbott Park, Illinois, Us
    Responsible for day-to-day operations of CRM marketing campaigns, launching new marketing campaigns at the 3rd party Database Provider, and project management of new database infrastructure. Served as the main point of contact for all CRM campaign management and database operations execution for internal business partners. Worked cross-functionally as a SME regarding all technical/data oriented initiatives impacting CRM.• Supported Similac by translating and communicating complex business requirements between internal clients and marketing services providers.• Served as the project lead for ad-hoc infrastructure changes and implementations. The completion of this initiative improved data structures for reporting and increased campaign capabilities.• Managed holistic CRM calendar: this entailed coordinating tasks and activities associated with campaign development, execution, and operations.• Integrated Return Path inbox monitoring and whitelisting to improve email deliverability.• Tracked campaign engagement activity and provided reporting and analytic support for the Similac brand.
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  • Abbott
    Marketing Analyst
    Abbott Jan 2009 - Jul 2012
    Abbott Park, Illinois, Us
    Led the technical execution of all marketing campaigns across all lines of business including campaign design, campaign reporting, and provided assistance in campaign analysis. Launched campaigns across multiple channels including email and direct mail and prepared for new SMS campaigns. Supported process documentation, process/environment improvements, and vendor management activities.• Defined and implemented consistent data management protocols like contact offer & description creation, fulfillment codes, and media tracking variables for consistency in reporting across brands.
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  • Phoenix Hydraulic Presses
    Marketing Manager
    Phoenix Hydraulic Presses Feb 2008 - Jan 2009
    Hilliard, Ohio, Us
    Developed and led all marketing activities to drive awareness and sales. Responsible for implementing Phoenix's marketing initiatives including digital strategy and , direct marketing, print media, and database management. I have created and implemented Pay-Per-Click campaigns for Yahoo and MSN search engines and also tracked results, monitored clicks, tested ad quality and made changes accordingly to increase campaign effectiveness. In addition to making changes and updates to the Website, I tracked Website activity and created analytical reports to help make future sales and marketing decisions. My favorite projects have included writing copy for a variety of materials such as Web content, newsletters, press releases, brochures, and other promotional materials. • Responsible for an array of marketing tasks related to the growth of brand awareness. Examples included the execution of direct mail & PPC campaigns, managing website layout, content, lead generation/estimate activities, and developing/writing web content across various platforms.• Measured campaign click-through rates, tested ad quality, identified trends and modified marketing plan as needed to increase campaign effectiveness.• Analyzed website activity and created reports using Google Analytics to help make drive sales and marketing decisions.
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  • Bestmark
    Project Coordinator
    Bestmark Feb 2007 - Feb 2008
    St Louis Park, Minnesota, Us
    Developed surveys, operational databases, and created analytical reports. Assisted the Account Director in client interactions and client management. Responsible for project management, reporting, and operations of all internal client activities. Ensured cross-functional alignment to execute flawless client programs.• Designed market research/mystery shopping survey and operational procedures to support joint research ventures between Fortune 100 and Fortune 500 clients resulting in a change to client’s employee training.• Automated the reporting process to reduce time spent creating and delivering completed survey reports to clients.
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  • Toledo Mud Hens
    Sales Intern
    Toledo Mud Hens Feb 2006 - Oct 2006
    Toledo, Oh, Us
    Provided guests with a positive experience by aiding guests with event information, purchasing tickets, and will-call pre-purchased tickets. Worked with sales representatives in selling season ticket packages and group events. Proactively took over the day-to-day management of Scout Sleepovers, the largest multi-day group event & successfully managed the event from ticket sales, invoicing, through event day operations.
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Melissa Gregory Skills

Crm Direct Marketing Marketing Management Market Research Email Marketing Segmentation Marketing Communications Online Marketing Digital Strategy

Melissa Gregory Education Details

  • The University Of Toledo
    The University Of Toledo
    Marketing

Frequently Asked Questions about Melissa Gregory

What company does Melissa Gregory work for?

Melissa Gregory works for General Mills

What is Melissa Gregory's role at the current company?

Melissa Gregory's current role is Senior Manager, Digital and Technology.

What is Melissa Gregory's email address?

Melissa Gregory's email address is me****@****lls.com

What is Melissa Gregory's direct phone number?

Melissa Gregory's direct phone number is +161272*****

What schools did Melissa Gregory attend?

Melissa Gregory attended The University Of Toledo.

What are some of Melissa Gregory's interests?

Melissa Gregory has interest in Pelotonia Rider.

What skills is Melissa Gregory known for?

Melissa Gregory has skills like Crm, Direct Marketing, Marketing, Management, Market Research, Email Marketing, Segmentation, Marketing Communications, Online Marketing, Digital Strategy.

Who are Melissa Gregory's colleagues?

Melissa Gregory's colleagues are Terry Bailey, Karly Barbari, Narendra Singh Bisht, Regislaine Alves Vitti, Jay Watson, Xin Star Zhang, Lisa Wright.

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