Gregory Elliott, Mba, Cdmp Email and Phone Number
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Strategic branding professional with 20+ years of in-house, agency, and freelance experience – combined with an MBA to guide “big-picture” thinking. Broad background developing solutions for non-profits, start-ups, communities and higher-ed, including identity systems, strategic brand messaging and high-impact marketing creative. Combination of Graphic Design and MBA degrees provides a unique perspective and expertise to drive brand engagement. Dedicated to developing partnerships with ethically, socially and environmentally driven organizations.Specialties: Visual Brand Identity Development • Messaging and Positioning • Brand Strategy • New Product Launches • Integrated Marketing Campaigns • Advertising Campaign Development • Packaging and Product Design • Vendor Oversight • MBA Focused on Marketing and Corporate Ethics from a Christian perspective.
Authentige: Strategy, Branding & Creative
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- 1
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Branding And Creative DirectorAuthentige: Strategy, Branding & CreativeOrange City, Ia, Us
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Branding & Creative DirectorAuthentige: Strategy, Branding & Creative Jul 2016 - PresentOrange City, Iowa
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Manager, Marketing & CommunicationsLink Manufacturing Ltd. Jul 2013 - May 2016Sioux Center, IaServed as the lead marketing strategist with primary responsibility of translating corporate strategic objectives into actionable marketing tactics that increase brand awareness. Managed internal team, and external agency partner and organized all marketing activities, including: ad planning and budgeting; trade show planning for six national shows; product collateral development for 8 product lines; website development, maintenance and SEO; PR; internal communications; email marketing; measuring effectiveness of activities. Crafted all brand messaging, including website content, PR, and print advertising. Wrote mini-case studies and contributed to, and edited full case studies. Directed all social media efforts (Twitter, Facebook, LinkedIn) that led to a 60% increase (to over 1100) in LinkedIn followers over 15 months. Launched blog that directly accounted for an increase in site traffic by 10%. -
Marketing And Branding ConsultantP2E Marketing Jan 2012 - Jun 2013
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Brand ManagerBurgess Communications Jan 2008 - Sep 2011Managed marketing efforts across multiple channels, including print, social media and targeted email • Ensured brand consistency on all client messaging and collateral • Enacted navigational metrics and consulted on brand / competitive reviews • Oversaw naming process, including brainstorming, presentation and trademark search • Partnered in developing comprehensive advertising and marketing campaign for Delaware Hospice that doubled family referrals and increased patient census by 50% • Implemented and launched website for BrandPx®, with over 35,000 units sold in initial year • Developed 500 Million Worldwide ad campaign to solidify position of Septodont® in the German market, resulting in a doubling of market share
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Creative DirectorIkeeps, Inc. Nov 2002 - Jan 2008Created corporate identity and built the messaging and original branding strategy for company launch • Initiated research and interpreted consumer market research data to assist in creating a custom line of eyewear cases and accessories • Generated initial product design and directed international engineering partners to develop innovative packaging and product solutions for clients including Rolaids, Listerine and Aqua Soft • Oversaw marketing efforts that enabled revenues to double YOY each of the first four years • Established co-branding partnerships with clients including Rite Aid, K-Mart and 1-800 Contacts, as well as custom programs for Rolaids and Listerine
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Art DirectorTs Designs Nov 1998 - Nov 2002Spearheaded the marketing campaign to introduce and highlight the product differentiation of REHANCE®, a proprietary, environmentally-safe printing technology • Managed creative department staff and performed annual performance reviews • Constructed staff position descriptions and outlined performance expectations • Assisted with development of annual creative department budget and implemented budgetary guidelines that reduced non-salary departmental expenses by 25% • Served as quality control for all prepress functions
Gregory Elliott, Mba, Cdmp Skills
Gregory Elliott, Mba, Cdmp Education Details
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Marketing & Business Ethics -
Graphic Design
Frequently Asked Questions about Gregory Elliott, Mba, Cdmp
What company does Gregory Elliott, Mba, Cdmp work for?
Gregory Elliott, Mba, Cdmp works for Authentige: Strategy, Branding & Creative
What is Gregory Elliott, Mba, Cdmp's role at the current company?
Gregory Elliott, Mba, Cdmp's current role is Branding and Creative Director.
What is Gregory Elliott, Mba, Cdmp's email address?
Gregory Elliott, Mba, Cdmp's email address is gj****@****ast.net
What is Gregory Elliott, Mba, Cdmp's direct phone number?
Gregory Elliott, Mba, Cdmp's direct phone number is +171272*****
What schools did Gregory Elliott, Mba, Cdmp attend?
Gregory Elliott, Mba, Cdmp attended Eastern University, Iowa State University.
What skills is Gregory Elliott, Mba, Cdmp known for?
Gregory Elliott, Mba, Cdmp has skills like Marketing, Advertising, Integrated Marketing, Marketing Strategy, Management, Brand Development, Social Media, Marketing Communications, Brand Management, Copywriting, Product Development, Graphic Design.
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