Greg’s uncompromising attention to detail and innate creative skills have propelled him to excel in the luxury sectors of hospitality, leisure, and retail. With a career spanning 30 years, he continues to master every aspect of the evolving User Experience, establishing himself as a leader in the luxury consumer market. Greg's innovative approach and global perspective consistently set new standards in luxury, making him a revered figure in the hospitality industry and a highly coveted asset in luxury property sector.After graduating from Georgetown University, Greg began his career in Bali in 1995. Identifying a niche to improve hospitality service delivery, he founded Archipel which is credited with raising the bar for luxury hospitality standards worldwide. Collaborating with ownership, architects, designers, and C-level management, his clients include renowned 5-star brands such as Four Seasons, Ritz-Carlton, and boutique operations like Aman Resorts. His work resonated globally, quickly expanding into a prestigious portfolio of 5-star hospitality clients. The company opened an office in Sydney in 1998 to service the 2000 Olympics. Based on demand, headquarters moved to Miami in 2007, and most recently to Madrid in 2022.Greg believes success hinges on a heightened level of experience and consistency in delivery. He focuses on creating lasting memories and fostering customer loyalty, ensuring that the "Feel Good Factor" prevails above all else. This approach continues to set him apart as the gold standard in 5-star luxury hospitality worldwide.