Highly motivated and results-driven marketing executive with over 15 years of experience developing highly successful marketing programs with emphasis on Digital Strategy, SEM, SEO, Social Media, Conversion Optimization, UX/UI, A/B and MVT Test and Learn, Content Marketing, E-mail marketing, Lead Nurturing, and Web Analytics. Consistently succeeds in using data-driven solutions to increase brand awareness, drive sales, attract and grow customer-base, while maintaining brand integrity. Areas of expertise include: • Brand Strategy & Positioning• E-commerce & Lead Generation• Customer Journey Mapping• Market Research & Insights • Tech, Startups & SaaS• UX and Innovation Design• Digital Media & Monetization• Search, Social & Online Content • Omni-Channel Marketing• SEM / PPC / SEO / CRO• Team Building & Leadership• P&L Management• Go-to-Market Strategy • Digital Marketing Strategy—acquisition, retention and optimization
Listed skills include Digital Marketing, Web Analytics, E Commerce, Online Marketing, and 28 others.