In my role as President at O-N-X: The Omnichannel Network Exchange, I led the development of a groundbreaking integration between Holding Co. agency ad budgets and local TV supply, solving technical hurdles and connecting the industry to the new ad ecosystem. By securing angel financing rounds, I successfully funded the formation of the company and acquired key customers for a pilot.

Helping media revenue operations teams innovate customer solutions that enhance their bottom line by applying appropriate tech.

Volunteered as President of The UNC Hockey Booster Club, an organization dedicated to supporting the growth of Ice Hockey for Women and Men at The University of North Carolina, Chapel Hill.

Working with the UNC Innovation Center's incubator - "LaUNCh", I built 4 local news streams for Roku, Fire TV and Android TV. Highlights included:* Raised a small Angel Round* Scaled streaming audiences from 0 to 2.4MM daily views.* Monetized Programmatically

Scripps acquired a mobile app start-up, Newsy. I was hired 8 months in with direct responsibility for revenue development including distribution and revenue growth strategies. On acquisition, Newsy was a newsroom for hire model that sold news stories to other brands and had not ever run an advertisement. A couple things I did:* Integrated digital video advertising capabilities that became a $50MM top line;* Sold Newsy's first Ad;* Staffed Distribution and Sales teams in NYC and Chicago;* Recruited distribution operations that supports 16X revenue at acquisition;* Created the Newsy Brief with programmatic ad insertion to grow Supply 7X.

Managed revenue delivery and projections across local digital lines of business. Direct responsibility for revenue oriented digital products for 37 Television web sites. A couple things I did:* Exceeded budgets by morphing Digital Revenue away from TV "rate-shaving" into $21MM in pure Digital dollars; * Developed Digital Marketing Services curriculum based on Google's Zero Moment of Truth (ZMOT) marketing theory for TV sellers;* Mentored online audience team resulting in 5MM+ new Social Fans across Facebook and Twitter;* Launched video Reach Extension desk with SpotX to capture several $MM in local video Demand;* Re-launched TribX as a Digital Marketing Services unit that sold SEO, SEM/PPC, Reputation Management to high value clients.

Responsible for developing, training and executing winning integrated media sales strategies for all of Gannett's digital assets in Tampa. Highlights:- lead team of 13 to record revenue my first 4 out of 5 quarters;- then increased Y-O-Y results by 55%;- named Gannett Broadcasting’s Social Media sales champion for GannettLocal;- achieved entire 2012 GannettLocal budget in 10 weeks;- developed and implemented Solutions Oriented sales approach to digital/social solutions versus Package Product Selling across 7 initial markets.

Publisher of a regional shelter publication for the affluent residential design market along the west coast of Florida.  Developed project from concept to consumer.Accomplishments include:- implemented direct to market approach with online pay gate for content from print;- trained a regional sales team to achieve $1.7MM during initial 7 months;- established workflow, production, and logistics from print facility in Guangzhou, China, direct to US households saving 43% over domestic production;- indoctrinated a Luxury Marketing Council chapter in primary DMA to generate qualified advertising prospects.

Responsible for Media and Offer Development for successful Direct Response Advertising Agency.Highlights include:- convinced online publishers to run brand client’s ads on a CPA, CPL, or hybrid basis;- staffed, trained and motivated a team of 3 to exceed $12.5MM in annual revenue;- guided consumer messaging strategy improvements for AOL Broadband, Columbia House, Cosmetique, Global Travel International, and Rhapsody from Real Networks;- conducted first online geo-targeted program for MasterFoods Pedigree Puppy food;- achieved mass reach and customer conversions for our clients by negotiating the first direct CPM/CPA hybrid model with Yahoo! and AOL.

Developed a dedicated online revenue model for web site previously used as bonus weight with national advertisers for additional television market share. Highlights include:- responsible for growing a list of clients that produced $3.2MM annually in Television advertising revenues on the NBC affiliate.- learned how to navigate organizational structures reaching across departments, media properties, and sister companies to achieve consensus and cooperation for a pioneering sales strategy.- built integrated media program with Event (Billy Joel), iVillage.com, and NBC resulting in 6 figure local multi-media buy including first web only buy.

Produced and distributed short form and long form content to 255 stations in the US and Europe. Credited with producing Wolfman Jack'slast 10 shows from Planet Hollywood. Developed TechnoFile for updates on new & cool websites in 1995.

Direct responsibility for General Ledger, AP/ AR, Billing and Payment, and Payroll systems for 3 radio stations. Produced consolidated financials on a monthly basis and interfaced annually with 3rd party audit teams.