Gregory Mulligan Email & Phone Number

Hicksville, Ny

Functioned as Senior Data Analyst, Business Intelligence and Email System Developer Data analysis, research and reporting for senior and executive leadership within the Sales, Customer Care, Marketing, Operations and IT departmentsUpgraded Salesforce Marketing Cloud system capabilities in support of new mass and one-to-one email campaigns, generating over $1 million in year-one incremental revenueCreated and maintained corporate dashboards within Oracle Business Intelligence and Salesforce CRM systems

Greater New York City Area

Functioned as Account Manager and Strategist, Google Analytics Certified ProfessionalHolistic consumer and B-to-B digital marketing strategy for national brands- Acquisition of qualified traffic via organic/paid search campaigns- Website optimization through digital analytics and marketing experiments- Customer and prospect nurturing programs via emailAccount management for digital programs generating a collective $9 million in annual revenueNew business opportunity analysis and support in acquiring full service clients

Greater New York City Area

Functioned as Research Analyst, Digital CopywriterDigital advertisement copywriting, including PPC/SEM, landing page, email, banner, paid insertion, SEO and mobile search copy.Studied promotional trends for nonprofit, publishing, merchandise industry segment reports covering the digital, direct mail, insert and print channels.Researched, authored and presented customized client competitive analyses.Oversaw data procurement and entry for proprietary direct marketing promotion libraryManaged a $20,000 budget and targeted spending for promotion procurementWrote analytical articles for internal client newsletter and trade publicationsHired and trained junior staff