Greg Lawrence Email & Phone Number

Australia

Australia

Maranoa, Queensland, Australia

I am thrilled to have joined the Maranoa Regional Council during this pivotal juncture. Leading the charge in Regional Economic & Community Development, Marketing & Tourism, I am eager to explore new avenues for advancement in this exceptional area. Maranoa is renowned as a prime location to Live, Work, Play, and invest in, offering a wealth of opportunities for individuals and businesses alike. Whether you are considering relocating or establishing your enterprise, regardless of its scale, please do not hesitate to reach out to me. I am delighted to arrange a tour of our region or meet with you at your convenience, as we are well-positioned to attract exciting investment and tourism prospects.Currently, my team and I are diligently working on an Investment Prospectus, recognising its significance amidst the prevailing economic climate both domestically and internationally. This document will play a crucial role in positioning us as shovel-ready to stimulate our economy's resurgence.

Melbourne, Victoria, Australia

Delighted to have joined VicForest at this extremely important and exciting time to assist in the transformation efforts as the Victorian Government moves away from native forest harvesting to solely plantation - based timber by 2030 and to further nurture strong partnerships with the community and business alike.Responsible for the development of relationships with government and private enterprises that builds maximum opportunities for VicForest’s within the transformation programs of forest management services, farm forestry, plantations, biomass and carbon in line with prudent commercial practice to drive the future sustainability and profitability of the business. Manage the development of the VicForests future industry vision in partnership with the executive team and ensure commercial perspectives are incorporated into government industry policy development, including VicForests remit Participate in the development of VicForests transformation strategy including long term business model/growth strategies that aligns state policy and board strategic direction with VicForests strategic and business plans.

Morwell

Excited to have joined Latrobe City at this important and critical time. Great to be heading up Economic Investment & Transition and looking for new opportunities for this great area. Being so close to Melbourne but still far enough away for that regional experience, we are poised to attract exciting investment opportunities. This is a great place to Live , Work, Play and invest in. Anyone looking to relocate or set up there business no matter how large or small give me a call. Happy to show you around or will come to you.Currently working on an Investment Roadmap with the wonderful help of PwC and this is going to be a really important piece of work given the current crisis and we will need to be shovel ready to rebuild our economy.Delighted to have Latrobe City Council at its August Council meeting endorse the Investment Roadmap for public comments. This is going to be so important as we rebuild post COVID!

Versatile, highly adaptable and accomplished tourism, business development & marketing executive a key problem-solver with proven track record as a senior manager for tourism & economic development investment; gained reputation for setting high expectations, promoting individual /organisational goal attainment and applies expertise to key aspects of executing managerial tasks. Accomplished executive in the sensitive field of Change Management. Poised and contributes exceptional energy, leadership and management skills along with a unique drive for excellence within positions that propels organisational effectiveness. In-depth knowledge of economic development theories and practices with strong familiarity of local, regional and territorial economic development potential and opportunities. Demonstrating expertise & a track record of success in several critical areas:• Investment Attraction• Government Relations• Business / Strategic Development • Project Management• Board Management• Financial Management• Marketing & Media Relations• Marketing Strategies & Research• Transformation Management• Team Building & Customer Relations • Tourism & Event Planning• Corporate & Risk Governance• Change Management

Griffith

Reporting to the Director of Sustainability, and challenged with supporting the Council’s increased commitment to Economic Investment and Tourism. Key accountability is given for investment attraction, strategy and planning, marketing, communications, stakeholder engagement, media contact, events, and community engagement. Manages a team of 12, with 5 direct reports and more than 30 volunteers. Subject Matter Expert to the Council on strategies to increase economic development and tourism in order to achieve a sustainable, scalable infrastructure support network to drive marketing growth. Provides assistance to Small Business Friendly Councils to deliver better outcomes for Griffith City Council and the community.

Riverina

During my time as Chair (3years) successfully delivered over $1.1M in marketing( thanks to assistance from Destination NSW grant funding), to assist promoting the Riverina as a Agri Tourism region. Conducted presentations to 17 Member Councils to ensure continued support of the group as well as various business stakeholders including local Business Chambers. Informs the State Government on the economic value of regional Tourism and improving funding models to the regions. Successful in making a submission to the NSW Tourism Minister about funding and met with the Minister's advisory panel to discuss our submission in person. During my time as chair, provided the direction and clarity for the board to stay on message.

Deniliquin

Joined Deniliquin Chamber in an effort to provide a conduit between Council & the Chamber. To assist in growing the prosperity of our local business owners.

Deniliquin Nsw

Appointed to rebuild relationships with key stakeholders, developing tourism and economic strategy, marketing, communications, media contact, events, investment opportunities and community engagement. Directed effective and sustainable planning opportunities that enabled Deniliquin to evolve whilst retaining its close relationship with the business and local community. Planned and created new branding for Tourism & Economic Development. Researched new economic projects including new Regular Airport Passenger Service and Freight. Secured an investor for a new Retirement Village and worked with an investor for a Regional Rail Hub. Obtained grants from NSW State Government to assist in infrastructure upgrades. Led innovative marketing, branding and digital campaigns as well as the development and implementation of the overall marketing strategy for tourism.

Howlong Nsw

Recruited to spearhead strategic reforms across the club with a particular focus on creating a new brand, expanding members, creating a welcoming environment, controlling and reducing costs, increasing occupancy rates within the motel and creating series of events to increase sales and customer enjoyment. Defined and planned marketing strategies and tactics to help increase and protect the Country Club member’s base and to achieve budgeted financial targets whilst aligning the marketing plan with Board goals. Conducted external and internal assessments of the business environment, competitors, customers, market trends and the implications of economic changes on Country Club members. Re-branded both the website and logo and led creative marketing and expansion of services. Developed membership strategies for retention and recruitment, including seeking/offering value added benefits and strategies/opportunities to extend services outside of normal revenue lines.

Corowa Nsw

Appointed to develop and implement key turnaround initiatives to transform an underperforming golf resort into an attractive and profitable entertainment venue, travel destination and function venue for individuals and corporate clients. Designed and implemented a 5-year strategic plan to expand commercial and financial viability. Designed, developed and executed new branding strategies to successfully re-position the club in the marketplace, winning back critical market share and increasing overall profitability.

Albury Nsw

Responsible for improving business performance ranging from bottom line margins for Food and Beverage through to Corporate Governance and improving staff morale across the business. Held overall responsibility for all aspects of operations including P&L, branding, marketing, public relations, member services, member recruitment and functions.

Advanced Diploma, Leadership & Management

Studied Marketing.

Diploma, Marketing