Greg Lawrence Email and Phone Number
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I am a seasoned executive with a solid track record in investment attraction, government relations, advocacy, community relations, tourism, and business development.I have had the privilege of leading and contributing to various initiatives, including Chairing the Riverina Regional Tourism Organisation (RTO), where I helped secure over $1.1M to promote Agritourism. Additionally, my roles have included Deputy Chair of Destination Albury Wodonga, Director at the Griffith Business Chamber, Treasurer at the Deniliquin Chamber of Commerce, and board memberships with the YMCA Greater Murray and Deniliquin Events, among others. These positions have allowed me to contribute meaningfully to the local economy, tourism landscape, and communities I have served.Recently, I was honoured to be part of the team that achieved the Queensland Top Tourism Town award and secured a Bronze award at the National Top Tourism Awards in Canberra. This achievement reflects our collective efforts to highlight Roma's unique attractions.With extensive experience in navigating change management, I take pride in fostering an environment of collaboration and innovation. My background in economic development and investment attraction has enabled me to effectively understand and leverage local, regional, and territorial economic opportunities.Throughout my career, I have built strong relationships with government agencies and stakeholders across different levels while maintaining a commitment to high personal and professional ethics. I am dedicated to nurturing high-performing teams through mentorship, ensuring they have the guidance and support to thrive.My approach is grounded in collaboration, clear communication, and sound decision-making.Key Areas of Expertise:Investment AttractionGovernment RelationsStrategic DevelopmentProject & Financial ManagementBoard & Corporate GovernanceMarketing & Media RelationsTeam Building, Mentoring & CoachingCommunity EngagementEvent Planning & ExecutionRisk Management & Change ManagementAs the head of the Economic Development and Community Tourism team at the Maranoa Regional Council, I am proud of our recent achievements, including Roma's recognition as Queensland's Top Tourism Town and the Bronze award at the National Tourism Awards in Canberra.
Maranoa Regional Council
View- Website:
- maranoa.qld.gov.au
- Employees:
- 166
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Head Of Economic Development, Community And TourismMaranoa Regional CouncilAustralia
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Head Of Economic Development, Community & TourismMaranoa Regional Council Mar 2023 - PresentMaranoa, Queensland, AustraliaI am thrilled to have joined the Maranoa Regional Council during this pivotal juncture. Leading the charge in Regional Economic & Community Development, Marketing & Tourism, I am eager to explore new avenues for advancement in this exceptional area. Maranoa is renowned as a prime location to Live, Work, Play, and invest in, offering a wealth of opportunities for individuals and businesses alike. Whether you are considering relocating or establishing your enterprise, regardless of its scale, please do not hesitate to reach out to me. I am delighted to arrange a tour of our region or meet with you at your convenience, as we are well-positioned to attract exciting investment and tourism prospects.Currently, my team and I are diligently working on an Investment Prospectus, recognising its significance amidst the prevailing economic climate both domestically and internationally. This document will play a crucial role in positioning us as shovel-ready to stimulate our economy's resurgence.
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Director Of Commercial PartnershipsVicforests Nov 2021 - Feb 2023Melbourne, Victoria, AustraliaDelighted to have joined VicForest at this extremely important and exciting time to assist in the transformation efforts as the Victorian Government moves away from native forest harvesting to solely plantation - based timber by 2030 and to further nurture strong partnerships with the community and business alike.Responsible for the development of relationships with government and private enterprises that builds maximum opportunities for VicForest’s within the transformation programs of forest management services, farm forestry, plantations, biomass and carbon in line with prudent commercial practice to drive the future sustainability and profitability of the business. Manage the development of the VicForests future industry vision in partnership with the executive team and ensure commercial perspectives are incorporated into government industry policy development, including VicForests remit Participate in the development of VicForests transformation strategy including long term business model/growth strategies that aligns state policy and board strategic direction with VicForests strategic and business plans.
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Head Of Economic Investment & TransitionLatrobe City Council Oct 2019 - Nov 2021MorwellExcited to have joined Latrobe City at this important and critical time. Great to be heading up Economic Investment & Transition and looking for new opportunities for this great area. Being so close to Melbourne but still far enough away for that regional experience, we are poised to attract exciting investment opportunities. This is a great place to Live , Work, Play and invest in. Anyone looking to relocate or set up there business no matter how large or small give me a call. Happy to show you around or will come to you.Currently working on an Investment Roadmap with the wonderful help of PwC and this is going to be a really important piece of work given the current crisis and we will need to be shovel ready to rebuild our economy.Delighted to have Latrobe City Council at its August Council meeting endorse the Investment Roadmap for public comments. This is going to be so important as we rebuild post COVID! -
Service Leader Economic Development Marketing At Armidale Regional CouncilArmidale Regional Council Jul 2017 - Oct 2019Versatile, highly adaptable and accomplished tourism, business development & marketing executive a key problem-solver with proven track record as a senior manager for tourism & economic development investment; gained reputation for setting high expectations, promoting individual /organisational goal attainment and applies expertise to key aspects of executing managerial tasks. Accomplished executive in the sensitive field of Change Management. Poised and contributes exceptional energy, leadership and management skills along with a unique drive for excellence within positions that propels organisational effectiveness. In-depth knowledge of economic development theories and practices with strong familiarity of local, regional and territorial economic development potential and opportunities. Demonstrating expertise & a track record of success in several critical areas:• Investment Attraction• Government Relations• Business / Strategic Development • Project Management• Board Management• Financial Management• Marketing & Media Relations• Marketing Strategies & Research• Transformation Management• Team Building & Customer Relations • Tourism & Event Planning• Corporate & Risk Governance• Change Management -
Manager - Economic Development & TourismGriffith City Council Aug 2012 - Jun 2017GriffithReporting to the Director of Sustainability, and challenged with supporting the Council’s increased commitment to Economic Investment and Tourism. Key accountability is given for investment attraction, strategy and planning, marketing, communications, stakeholder engagement, media contact, events, and community engagement. Manages a team of 12, with 5 direct reports and more than 30 volunteers. Subject Matter Expert to the Council on strategies to increase economic development and tourism in order to achieve a sustainable, scalable infrastructure support network to drive marketing growth. Provides assistance to Small Business Friendly Councils to deliver better outcomes for Griffith City Council and the community. -
Immediate Past Chairman And TreasurerRiverina Regional Tourism Jul 2012 - Feb 2017RiverinaDuring my time as Chair (3years) successfully delivered over $1.1M in marketing( thanks to assistance from Destination NSW grant funding), to assist promoting the Riverina as a Agri Tourism region. Conducted presentations to 17 Member Councils to ensure continued support of the group as well as various business stakeholders including local Business Chambers. Informs the State Government on the economic value of regional Tourism and improving funding models to the regions. Successful in making a submission to the NSW Tourism Minister about funding and met with the Minister's advisory panel to discuss our submission in person. During my time as chair, provided the direction and clarity for the board to stay on message. -
DirectorDeniliquin Chamber Of Commerce Jun 2010 - Jul 2012DeniliquinJoined Deniliquin Chamber in an effort to provide a conduit between Council & the Chamber. To assist in growing the prosperity of our local business owners.
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Manager – Economic Development & TourismEdward River Council Jan 2010 - 2012Deniliquin NswAppointed to rebuild relationships with key stakeholders, developing tourism and economic strategy, marketing, communications, media contact, events, investment opportunities and community engagement. Directed effective and sustainable planning opportunities that enabled Deniliquin to evolve whilst retaining its close relationship with the business and local community. Planned and created new branding for Tourism & Economic Development. Researched new economic projects including new Regular Airport Passenger Service and Freight. Secured an investor for a new Retirement Village and worked with an investor for a Regional Rail Hub. Obtained grants from NSW State Government to assist in infrastructure upgrades. Led innovative marketing, branding and digital campaigns as well as the development and implementation of the overall marketing strategy for tourism. -
Marketing /Media Manager/ Acting CeoHowlong Country Golf Club 2008 - 2009Howlong NswRecruited to spearhead strategic reforms across the club with a particular focus on creating a new brand, expanding members, creating a welcoming environment, controlling and reducing costs, increasing occupancy rates within the motel and creating series of events to increase sales and customer enjoyment. Defined and planned marketing strategies and tactics to help increase and protect the Country Club member’s base and to achieve budgeted financial targets whilst aligning the marketing plan with Board goals. Conducted external and internal assessments of the business environment, competitors, customers, market trends and the implications of economic changes on Country Club members. Re-branded both the website and logo and led creative marketing and expansion of services. Developed membership strategies for retention and recruitment, including seeking/offering value added benefits and strategies/opportunities to extend services outside of normal revenue lines.
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Manager – Marketing & StrategyCorowa Golf Club 2004 - 2007Corowa NswAppointed to develop and implement key turnaround initiatives to transform an underperforming golf resort into an attractive and profitable entertainment venue, travel destination and function venue for individuals and corporate clients. Designed and implemented a 5-year strategic plan to expand commercial and financial viability. Designed, developed and executed new branding strategies to successfully re-position the club in the marketplace, winning back critical market share and increasing overall profitability.
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Operations ManagerAlbury Club 2003 - 2004Albury NswResponsible for improving business performance ranging from bottom line margins for Food and Beverage through to Corporate Governance and improving staff morale across the business. Held overall responsibility for all aspects of operations including P&L, branding, marketing, public relations, member services, member recruitment and functions.
Greg Lawrence Skills
Frequently Asked Questions about Greg Lawrence
What company does Greg Lawrence work for?
Greg Lawrence works for Maranoa Regional Council
What is Greg Lawrence's role at the current company?
Greg Lawrence's current role is Head of Economic Development, Community and Tourism.
What is Greg Lawrence's email address?
Greg Lawrence's email address is gr****@****.gov.au
What schools did Greg Lawrence attend?
Greg Lawrence attended New England Management Development, Unsw.
What are some of Greg Lawrence's interests?
Greg Lawrence has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Human Rights, Arts And Culture, Health.
What skills is Greg Lawrence known for?
Greg Lawrence has skills like Governance, Advisory Boards, Grant Writing, Business Development, Team Building, Cross Functional Team Leadership, Networking, Strategic Negotiations, Marketing Strategy, Social Media Marketing, Entrepreneurship, Event Management.
Who are Greg Lawrence's colleagues?
Greg Lawrence's colleagues are Louise Wilson, Jason Scott, Peter Scott, Michaela Bates, Darren Callaghan, Michael Seville, Jacob Fuhrman-Luck.
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Greg Lawrence
Supagreen Environmental - Erosion Control, Hydromulching, Drill Seeding, Soil Stabilisation, Soil Amending, Water Flocculation, Professional Turf Renovations, And Establishment MaintenanceSouth Maclean, Qld1jimboombaturf.com.au
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