Lead creative direction and brand development for Waveland Canada, a non-profit organization focused on empowering marginalized communities through art, music, and education.Implement innovative strategies to effectively communicate impact and engage the target audience.Collaborate with cross-functional teams to create compelling campaigns, events, and initiatives.Oversee the production of multimedia content, ensuring high-quality messaging across various channels.Form… Show more Lead creative direction and brand development for Waveland Canada, a non-profit organization focused on empowering marginalized communities through art, music, and education.Implement innovative strategies to effectively communicate impact and engage the target audience.Collaborate with cross-functional teams to create compelling campaigns, events, and initiatives.Oversee the production of multimedia content, ensuring high-quality messaging across various channels.Form partnerships with artists, musicians, and community leaders to expand Waveland Canada's reach and foster collaborations.Maximize the organization's impact through strategic collaborations and mission amplification.Create impactful digital marketing campaigns across all social platforms. Show less

Developed and maintained company graphics and essential documentation.Oversaw the development and organization of print and embroidery graphics.Created a new graphics library for the brand.Reviewed and improved workflow for graphic requests, from concept to sign-off approval.Efficiently managed time to consistently meet deadlines.Maintained a task planning log to ensure organized workflow.Collaborated regularly with the sales team to identify strategic sales and… Show more Developed and maintained company graphics and essential documentation.Oversaw the development and organization of print and embroidery graphics.Created a new graphics library for the brand.Reviewed and improved workflow for graphic requests, from concept to sign-off approval.Efficiently managed time to consistently meet deadlines.Maintained a task planning log to ensure organized workflow.Collaborated regularly with the sales team to identify strategic sales and marketing initiatives. Show less

Developed and implemented annual design strategies for major colleges and universities in Canada and the U.S.Designed and digitized apparel creatives while ensuring alignment with corporate brand guidelines.Supervised the production process of the embroidery department.Managed a team of outsourced digitizing experts and freelance graphic designers.Acted as a communication liaison among clients, account managers, and operations teams.Oversaw multiple projects from inception… Show more Developed and implemented annual design strategies for major colleges and universities in Canada and the U.S.Designed and digitized apparel creatives while ensuring alignment with corporate brand guidelines.Supervised the production process of the embroidery department.Managed a team of outsourced digitizing experts and freelance graphic designers.Acted as a communication liaison among clients, account managers, and operations teams.Oversaw multiple projects from inception to completion, ensuring effective project management.Collaborated with various departments to review briefs, strategic objectives, budgets, and timelines.Possessed software expertise in Corel, Adobe Illustrator, and Wilcom Digitizing for seamless design execution. Show less