Gregor Young Email & Phone Number

Wilmslow, Cheshire, Gb

London, England, Gb

Brought in by the founders to lead Guild, a community and networking platform for professionals, through a crucial growth phase from nascent start-up to profitable streamlined business with a sophisticated product offering.Key Achievements- Trebled user-base via product-led growth initiatives and data-driven marketing automation- Increased annual revenue by 264% via team build, sales and marketing process design, marketing effectiveness, sales automation and data-driven performance management and optimisation- Delivered step-change in product value and market-fit via insight-driven design and innovative feature development- Designed and delivered AI enabled features as well as data science, analytics and reporting capabilities- Designed and build data warehouse and reporting capabilities transforming the business ops and performance with access to user, product, financial, operational, sales and marketing information for improved awareness and decision-making. - Transformed Guild into a data led, product orientated and performance driven business

London, England, Gb

Led product strategy and delivery with a focus on user experience and scalability. Transformed a founder-led early-stage start-up to a mature product-led business with high quality delivery and a bias for action.- Delivered step-change in product value and market-fit via insight-driven design and innovative feature development- Designed and delivered AI enabled features as well as data science, analytics and reporting capabilities- Designed and build data warehouse and reporting capabilities transforming the business ops and performance with access to user, product, financial, operational, sales and marketing information for improved awareness and decision-making.

London, England, Gb

Led the FT’s multi-channel automated marketing and optimisation programme. Developed the strategy, influenced business-wide buy-in, identified and implemented the solutions and drove adoption and team-transformation. Key achievements- Delivered data-driven marketing automation for the FT across B2C & B2B subscriptions and events achieving personalisation of comms at scale delivering a step-change in marketing effectiveness and operational efficiency- Developed the FTs first multivariate testing and optimisation programme for B2C subscriptions building a team, tech and operation and delivering £0.4m upside in first quarter- Identified commercial opportunity for data synergies between marketing and advertising operations and delivered new capabilities unlocking new revenue whilst improving customer experience

London, England, Gb

Reponsible for FT's marketing technology products for data-driven comms, personalisation and onsite optimisation. Developed the FT's marketing automation strategy and led the delivery. Managing a team of FE/BE engineers, BAs, Designers, Delivery and QA.

London, London, Gb

Led the transformation of Channel 4’s marketing capabilities, including tech stack strategy, design and delivery for data collection and orchestration of multi-channel activation. Reporting to the CMO, leading the digitalisation of people and process for product and marketing.Key achievements- Defined marketing automation strategy: objectives, technology design and roadmap, partners, resourcing- Established social media targeting strategy and attribution measurement for marketing effectiveness, ROI and continuous optimisation for one of the UKs highest performing social brands- Defined comms and personalisation strategy for product journeys to support All 4 growth ambitions- Steered consent and data protection overhaul through C-level business decision-making and lobbying of regulators

London, Gb

Directed digital product and marketing strategy across BT Group brands: BT, EE, Plusnet and Openreach. Leading various transformation projects and operationally responsible for multiple digital products and social channels.Key achievements- Led the 2019 relaunch of the BT brand for digital with a brand-led overhaul of everything from web and app design to social account structure and content strategy. - Reinvented BT’s social media with a major account consolidation, content and media strategy and continuous optimisation. Reputational risk reduced, followership increased by 300% and organic performance increased 500%.- Directed the design of a new digital agency roster across BT Group’s £6m spend delivering £1m+ cost efficiencies.- Delivered investments for digital capabilities across a complex organisation: including single CMS, single DMP, single analytics, social listening, social analytics and strategic supplier partnerships. Saving millions in efficiencies.- Owned and transformed BTplc.com, BT’s corporate and careers website. Leading a multidisciplinary team of product managers & devOps engineers through design overhaul, CMS replatform, migration and continuous optimisation.

London, Gb

Responsible for commercial performance of BT’s digital content for advertising products: growing content and product engagement and user base through product design and feature enhancement, monetisation strategies and commercial partnerships for BT’s £24m content portal.- Designed, delivered and optimised onsite advertising for BT.com, BTSport.com - £24m P&L responsibility- Recruited and managed best-in-class ad operation and optimisation team increasing ad effectiveness by 20% yoy- Modernised BT’s onsite data monetisation policies and practices in partnership with legal teams, regulators and suppliers to open up new revenue opportunities whilst maintaining customer trust- Designed, delivered and optimised BT commercial web-search in partnership with Google - £14m P&L responsibility- Managed agile devOps team delivering continuous product optimisation. Increased revenue £1.2m yoy.- Celebrated as Google’s most optimised search partnership in EMEA.

London, Gb

Designed, delivered and optimised BT commercial web-search in partnership with Google - £14m P&L responsibility

London, Gb

Product lead for inter-operator provisioning and revenue assurance systems for telcos.