Gregory Petersen

Gregory Petersen Email and Phone Number

Director of Broadcasting(Retired)& Public Media Evangelist @ WPSU Penn State
university park, pennsylvania, united states
Gregory Petersen's Location
University Park, Pennsylvania, United States, United States
Gregory Petersen's Contact Details

Gregory Petersen work email

Gregory Petersen personal email

n/a

Gregory Petersen phone numbers

About Gregory Petersen

Marketing 101 ... of sortsHaving worked in media for over 35 years, my appreciation for the "500 channel" universe is a bit circumspect. But I do certainly appreciate that as the media landscape changes on a daily basis, it's evident that the need for promotions, publicity and public relations (aka "marketing") is increasing. Just producing the best content does not magically translate to viewers, listeners or web visitors. The marketing equations that served so well -- say 10 years ago --- are no longer working, nor should they. Marshall McLuhan did have it right -- "the medium is the message."My personal philosophy is still that quality content is king. The on-going challenge is to make that connection between the user and that content that can changes lives and attitudes.Specialties: • Press, governmental, and public relations.• Branding and institutional campaigns.• Photography• Audio & Video production

Gregory Petersen's Current Company Details
WPSU Penn State

Wpsu Penn State

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Director of Broadcasting(Retired)& Public Media Evangelist
university park, pennsylvania, united states
Website:
wpsu.org
Employees:
79
Gregory Petersen Work Experience Details
  • Wpsu Penn State
    Director Of Broadcasting
    Wpsu Penn State Mar 1989 - Present
    State College, Pa.
    Responsible for the oversight and development of WPSU Penn State broadcast properties. Lead efforts to provide high quality radio and TV programming, and in the development of strategic plans.
    View
  • Self-Employed
    Director Of Broadcasting - Retired
    Self-Employed Jul 2017 - Present
    State College, Pa.
    View
  • Public Tv
    Dir. Of Programming
    Public Tv 1989 - 2013
  • Krwg-Tv/Las Cruces, Nm
    Promotions Manager
    Krwg-Tv/Las Cruces, Nm Apr 1985 - Feb 1989
    Responsible for the development, creation, and implementation of all advertising and public relations activities. Duties include supervision of traffic and operations departments; viewer information services; two-way communications between station and viewing public; budget development and administration; program guide production; on-air promotion; press and governmental relations.
  • Knme-Tv/Albuquerque
    Promotions/Public Information Manager
    Knme-Tv/Albuquerque Oct 1978 - Apr 1985
    Responsible for the development, creation, and implementation of public relations, governmental relations, press relations, publicity, and advertising activities. Also responsible for budget development, supervision of staff, program guide production, and formation of department goals and objectives. Producer for on-air fund raising.

Gregory Petersen Skills

Video Production Broadcast Public Relations Marketing Communications Publicity Fundraising Photography Advertising Content Strategy Press Releases Public Speaking Management Promotions

Gregory Petersen Education Details

Frequently Asked Questions about Gregory Petersen

What company does Gregory Petersen work for?

Gregory Petersen works for Wpsu Penn State

What is Gregory Petersen's role at the current company?

Gregory Petersen's current role is Director of Broadcasting(Retired)& Public Media Evangelist.

What is Gregory Petersen's email address?

Gregory Petersen's email address is gr****@****psu.edu

What is Gregory Petersen's direct phone number?

Gregory Petersen's direct phone number is +181457*****

What schools did Gregory Petersen attend?

Gregory Petersen attended New Mexico State University.

What are some of Gregory Petersen's interests?

Gregory Petersen has interest in Gadgets, Technology, Jazz, Gershwin, Art Deco, The Chicago Cubs, Media, Apple.

What skills is Gregory Petersen known for?

Gregory Petersen has skills like Video Production, Broadcast, Public Relations, Marketing Communications, Publicity, Fundraising, Photography, Advertising, Content Strategy, Press Releases, Public Speaking, Management.

Who are Gregory Petersen's colleagues?

Gregory Petersen's colleagues are Julie Ammon, Mark Frederick, Steve Nelson, Carly Field, Antoinette Irvin, Sarah Hamilton, Jessica Peters.

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