Gregory Morris Email & Phone Number

Succasunna, Nj, Us

🚀 Transformative Marketing LeadershipDeveloped a robust digital marketing product strategy for a ~$15 million B2B media company, laying the foundations for a scalable digital marketing sales strategy. 📈🌐Built the initial marketing strategy to launch a sustainability-focused hospitality business in NYC in 2021. 🏨🌿Crafted a direct-to-consumer revenue improvement plan that drove significant growth for an online collectible retailer. 🛍️💰Increased third-party delivery sales at an Ohio restaurant franchise by $350K in 90 days, improving profits, new customer visits, and AOV.💼 Consulting Firm Founder - Delivering Results:Founded a consulting firm specializing in startups, SaaS, and e-commerce clients, consistently improving ROI by over 20%. 🚀💼For one event client, masterminded integrated digital acquisition channels, resulting in a remarkable 20% increase in attendees and sales. 📊👥Employed innovative digital media tactics and daily strategies, resulting in a substantial $5 million boost in client revenue. 📈💡

Camarillo, California, Us

📈 Promoted to SVP, Global Marketing 🚀 in April 2023 serving as 🌐 Global Marketing Leader | 💼 E-commerce Leader | 👥 📈 Achievements:📈 Drove a 71% YoY increase in Company Sales thanks to Marketing leads, which led to my promotion to SVP.🌍 Launched EMEA & APAC Stores, improving global market penetration. ♻️ Introduced a Digital Store for Refurbished Apple Watches, selling out excess inventory.🚚 Tripled Marketing-Generated Suppliers, resulting in a 10X surge in Tech Revenue from electronic chip shipments.

Camarillo, California, Us

🚀 Transformed a repair engineering service company through marketing acquisition best practices and brand principles into a resurgent manufacturing, distribution, and services powerhouse. 🌐 Redefined Brand, Corporate Identity, and Value Proposition multiple times to pivot with company initiatives.💰 Achievements:📈 Boosted B2B Revenue through 📊 Best Practices in Digital Marketing and 🛒 E-commerce Strategies, including SEO, Strategic Content Marketing, SEM, Social, and retargeting programs to drive traffic and conversion sales.🪙 Account-based marketing driving an increase in AOV for current customers and acquisition customers by up to 200%📱 Social Media Engagement✉️ Email Marketing📰 Content Marketing🎯 Event Marketing🌟 Key Initiatives:📦 Expanded E-commerce Store's Product Listings by 10X.🚀 Seeded Google with 12K Product Listings - driving SEO and direct growth.📞 Launched a New CALL FOR PRICE B2B Lead Generation Program, driving new leads into our sales funnel and capturing $500K in incremental revenue.🚗 Introduced a New Vertical - Automotive | 🧬 Significantly Expanded the Semiconductor Store.🤝 Collaborated with Supplier Management for Profitable Growth: 💼 Strategically Built Out Supplier Base, nearly tripling it within the last 12 months.

New York, Ny, Us

🚀 Established a profitable $10 million high-touch agency, achieving exceptional results for GANNETT. 💰 Doubled agency revenue through two corporate acquisitions in just 2.5 years.🪙 Continuously expanded and thrived until the pandemic's late 2020 closure due to GANNETT moving to a low-touch, many-client model. 📈 Revenue Growth:💼 Doubled agency revenue with multi-million contract wins in hospitality, CPG, and medical device agency clients.🏨 Generated thousands of hotel room bookings for hospitality clients within six months, leveraging a strategic content plan optimized for SEO.🌟 Notable Campaigns:📊 Designed and executed strategic owned, earned, and paid marketing campaigns for major CPG and hospitality clients such as Joy Cone, Roomkey, and others.🚀 Generated 20,000 high-quality SaaS leads in just three months for a client, each resulting in an impressive 18X ROI. 💼📈💻 Drove substantial e-commerce and m-commerce bookings and sales growth, delivering measurable results for each of our high-touch clients.

Costa Mesa, Ca, Us

🚀 As Vice President of Consumer Subscription Marketing at Mint Mobile & Ultra Mobile, I embarked on a transformative journey:📱 Mint Mobile's Meteoric Rise: From Ultra Mobile's 'buy-in-bulk' product concept, our team orchestrated Mint Mobile's launch into a digital sensation. 🚀🔄 Pioneered retention strategies, slashing churn by 62.5% and significantly boosting customer lifetime value (LTV). 📉💰📈 Accelerated subscriber growth, propelling $45MM in revenue (for a $100MM company at the time) through dynamic leadership and creative omnichannel marketing strategies. 💼💰🌐 Global Team LeadershipCultivated a high-performance team, nurturing it from an individual contributor role to a robust force of 55 FTEs across four countries. 🤝🌐🌟 Campaign Innovation:Spearheaded all digital acquisition and mobile retention campaigns and programs for Ultra Mobile, Mint Mobile, and Univision Mobile.My dynamic team and I crafted, executed, and fine-tuned a comprehensive multi-channel marketing strategy in multiple languages, surpassing new customer acquisition, retention, and engagement targets.📈 This journey yielded remarkable growth, making Mint Mobile and Ultra Mobile e-commerce and subscription marketing trailblazers in the digital marketing landscape. 📈🏆 Accolades:• "Most Disruptive MVNO" in 2017 – Mint Mobile• INC Magazine's 2015 #1 Fastest-Growing Private Company in the US – Ultra Mobile

Newark, Nj, Us

Developed multiple instruction materials & classroom materials for the MBA & undergraduate business courses: Customer Relationship Management, Marketing Management, Business to Business Marketing, & Marketing Channels.Taught Rutgers Business School MBA candidates & undergraduates in the classes listed above & in Digital Marketing & Digital Infrastructure principles, including Social Media best practices, eCommerce, lead generation, & other direct marketing principles & best practices.

Roxbury Township, New Jersey, Us

Founded a consulting firm providing strategic marketing, performance-based marketing, campaign development, and execution oversight to startup, scale-up, and rapidly growing e-commerce clients. Outsourced CMO for Edtech start-up, driving revenue to $75 Million through marketing and creating a one million customer prospect & customer database. Developed & Launched a performance-based digital marketing plan for the REIT launch. I consulted with brands such as ICR Inc (an investor relations ad agency in NYC), Peak Potentials, Millionaire Mind Intensive, and Kapital.

New York, Ny, Us

Vice President, Marketing Planning & Analysis (2002 – 2004)Director, Marketing Planning & Analysis (2000 – 2002)Hired directly after completing my MBA program at Rutgers Business School – graduated in 2000.Led teams to integrate CRM and POS systems and built a marketing test framework that enabled data-driven decisions across all Federated Department Store divisions allowing them to be integrated into one Macys.Drove a $75 Million annual revenue increase (post 9/11/01) from a unified CRM & Modeling strategy—while slashing data expenses by $570K.

Dallas, Tx, Us

Annual Revenue commitment of $1 Billion for 1999 met by Sept. of 1999 Ran the largest direct marketing acquisition programs at AT&T. 156 Million pieces achieving 120% of acquisition objective in subscribers & 125% of revenue minutes.Launched GTM for AT&T WorldNet (ISP), AT&T CheckFree payments, wireless, and other leading-edge telecom solutions.

Mba, Business & E-Commerce

Bsba, Business With Finance Concentration, Cum Laude

Bachelor Of Science - Bs, Ba