Gregory Morris Email and Phone Number
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👋 Senior VP of Global Marketing at DEX 🌐, a resurgent tech brand. I have 20+ years of experience in B2C and B2B e-commerce and subscription marketing. I 💼 rebuild brands and 🚀 drive exponential revenue growth via global marketing 🌍 initiatives.🔥 Passionate about leading dynamic teams, staying ahead of market trends, and exploring cutting-edge marketing channels like 📱 mobile, 📹 video, and 📲 social media and leveraging my MBA 🎓 and expertise in generative AI 🤖 to optimize marketing and e-commerce store performance.🏆 Notable Achievements:🚀 Launched Mint Mobile from concept to complete digital marketing product launch.💰 Grew Ultra Mobile by $45MM when it was a $100MM firm through creative omnichannel marketing. 🔄 Reduced churn by 62.5% and boosted lifetime value with innovative retention strategies.💰 Increased revenue by 71% with a new marketing demand gen program at DEX.💼 Transformed BigWing agency from -30% to +40% profitability post-acquisition while doubling revenue.🚀 Took an edtech startup from $0 to $75M in 4 years as an outsourced CMO.💼 10+ years in B2B and B2C marketing, managing budgets from $10M to $250M.🚀 Successfully launched/relaunched Univision Mobile, AcademicPub.com, Roomkey, TapOnIt, AT&T WorldNet Services, Mint Mobile, and other brands.🏒 College hockey enthusiast 🏒 supporting Boston University women's and men's teams. Also, I am a 🏈 Rutgers University Football and 🏀 basketball fan. Go BU & Go RU!🤝 Always open to connecting with professionals to share marketing, e-commerce, and AI insights.🌟 Skills:💻 Software: HubSpot, NetSuite, Salesforce, Microsoft Dynamics, Zendesk, and more.📊 Marketing Systems: Hootsuite, Sprout, Google Analytics, and more.🤖 AI: ChatGPT, Bard, Anyword, Google AI certifications, Gamma, Jasper, and more.
Fractional Execs
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Founder, Freelance Chief Marketing OfficerFractional Execs May 2017 - PresentSuccasunna, Nj, Us🚀 Transformative Marketing LeadershipDeveloped a robust digital marketing product strategy for a ~$15 million B2B media company, laying the foundations for a scalable digital marketing sales strategy. 📈🌐Built the initial marketing strategy to launch a sustainability-focused hospitality business in NYC in 2021. 🏨🌿Crafted a direct-to-consumer revenue improvement plan that drove significant growth for an online collectible retailer. 🛍️💰Increased third-party delivery sales at an Ohio restaurant franchise by $350K in 90 days, improving profits, new customer visits, and AOV.💼 Consulting Firm Founder - Delivering Results:Founded a consulting firm specializing in startups, SaaS, and e-commerce clients, consistently improving ROI by over 20%. 🚀💼For one event client, masterminded integrated digital acquisition channels, resulting in a remarkable 20% increase in attendees and sales. 📊👥Employed innovative digital media tactics and daily strategies, resulting in a substantial $5 million boost in client revenue. 📈💡
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Senior Vice President Global MarketingDex Apr 2023 - Jun 2024Camarillo, California, Us📈 Promoted to SVP, Global Marketing 🚀 in April 2023 serving as 🌐 Global Marketing Leader | 💼 E-commerce Leader | 👥 📈 Achievements:📈 Drove a 71% YoY increase in Company Sales thanks to Marketing leads, which led to my promotion to SVP.🌍 Launched EMEA & APAC Stores, improving global market penetration. ♻️ Introduced a Digital Store for Refurbished Apple Watches, selling out excess inventory.🚚 Tripled Marketing-Generated Suppliers, resulting in a 10X surge in Tech Revenue from electronic chip shipments. -
Global Vice President, Marketing, Product, E-Commerce, & Sales OperationsDex Jul 2021 - Apr 2023Camarillo, California, Us🚀 Transformed a repair engineering service company through marketing acquisition best practices and brand principles into a resurgent manufacturing, distribution, and services powerhouse. 🌐 Redefined Brand, Corporate Identity, and Value Proposition multiple times to pivot with company initiatives.💰 Achievements:📈 Boosted B2B Revenue through 📊 Best Practices in Digital Marketing and 🛒 E-commerce Strategies, including SEO, Strategic Content Marketing, SEM, Social, and retargeting programs to drive traffic and conversion sales.🪙 Account-based marketing driving an increase in AOV for current customers and acquisition customers by up to 200%📱 Social Media Engagement✉️ Email Marketing📰 Content Marketing🎯 Event Marketing🌟 Key Initiatives:📦 Expanded E-commerce Store's Product Listings by 10X.🚀 Seeded Google with 12K Product Listings - driving SEO and direct growth.📞 Launched a New CALL FOR PRICE B2B Lead Generation Program, driving new leads into our sales funnel and capturing $500K in incremental revenue.🚗 Introduced a New Vertical - Automotive | 🧬 Significantly Expanded the Semiconductor Store.🤝 Collaborated with Supplier Management for Profitable Growth: 💼 Strategically Built Out Supplier Base, nearly tripling it within the last 12 months.
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Corporate Vice President, Agency Services & General Manager (P&L)Gannett | Usa Today Network 2018 - 2020New York, Ny, Us🚀 Established a profitable $10 million high-touch agency, achieving exceptional results for GANNETT. 💰 Doubled agency revenue through two corporate acquisitions in just 2.5 years.🪙 Continuously expanded and thrived until the pandemic's late 2020 closure due to GANNETT moving to a low-touch, many-client model. 📈 Revenue Growth:💼 Doubled agency revenue with multi-million contract wins in hospitality, CPG, and medical device agency clients.🏨 Generated thousands of hotel room bookings for hospitality clients within six months, leveraging a strategic content plan optimized for SEO.🌟 Notable Campaigns:📊 Designed and executed strategic owned, earned, and paid marketing campaigns for major CPG and hospitality clients such as Joy Cone, Roomkey, and others.🚀 Generated 20,000 high-quality SaaS leads in just three months for a client, each resulting in an impressive 18X ROI. 💼📈💻 Drove substantial e-commerce and m-commerce bookings and sales growth, delivering measurable results for each of our high-touch clients. -
Vice President (Promoted From Director)Mint Mobile 2014 - 2017Costa Mesa, Ca, Us🚀 As Vice President of Consumer Subscription Marketing at Mint Mobile & Ultra Mobile, I embarked on a transformative journey:📱 Mint Mobile's Meteoric Rise: From Ultra Mobile's 'buy-in-bulk' product concept, our team orchestrated Mint Mobile's launch into a digital sensation. 🚀🔄 Pioneered retention strategies, slashing churn by 62.5% and significantly boosting customer lifetime value (LTV). 📉💰📈 Accelerated subscriber growth, propelling $45MM in revenue (for a $100MM company at the time) through dynamic leadership and creative omnichannel marketing strategies. 💼💰🌐 Global Team LeadershipCultivated a high-performance team, nurturing it from an individual contributor role to a robust force of 55 FTEs across four countries. 🤝🌐🌟 Campaign Innovation:Spearheaded all digital acquisition and mobile retention campaigns and programs for Ultra Mobile, Mint Mobile, and Univision Mobile.My dynamic team and I crafted, executed, and fine-tuned a comprehensive multi-channel marketing strategy in multiple languages, surpassing new customer acquisition, retention, and engagement targets.📈 This journey yielded remarkable growth, making Mint Mobile and Ultra Mobile e-commerce and subscription marketing trailblazers in the digital marketing landscape. 📈🏆 Accolades:• "Most Disruptive MVNO" in 2017 – Mint Mobile• INC Magazine's 2015 #1 Fastest-Growing Private Company in the US – Ultra Mobile -
Adjunct ProfessorRutgers Business School 2008 - 2017Newark, Nj, UsDeveloped multiple instruction materials & classroom materials for the MBA & undergraduate business courses: Customer Relationship Management, Marketing Management, Business to Business Marketing, & Marketing Channels.Taught Rutgers Business School MBA candidates & undergraduates in the classes listed above & in Digital Marketing & Digital Infrastructure principles, including Social Media best practices, eCommerce, lead generation, & other direct marketing principles & best practices. -
Founder | Freelance Chief Marketing Officer | Performance, Crm & Strategic MarketingWebicans 2004 - 2017Roxbury Township, New Jersey, UsFounded a consulting firm providing strategic marketing, performance-based marketing, campaign development, and execution oversight to startup, scale-up, and rapidly growing e-commerce clients. Outsourced CMO for Edtech start-up, driving revenue to $75 Million through marketing and creating a one million customer prospect & customer database. Developed & Launched a performance-based digital marketing plan for the REIT launch. I consulted with brands such as ICR Inc (an investor relations ad agency in NYC), Peak Potentials, Millionaire Mind Intensive, and Kapital. -
Vice President Customer Relationship ManagementMacy'S 2000 - 2004New York, Ny, UsVice President, Marketing Planning & Analysis (2002 – 2004)Director, Marketing Planning & Analysis (2000 – 2002)Hired directly after completing my MBA program at Rutgers Business School – graduated in 2000.Led teams to integrate CRM and POS systems and built a marketing test framework that enabled data-driven decisions across all Federated Department Store divisions allowing them to be integrated into one Macys.Drove a $75 Million annual revenue increase (post 9/11/01) from a unified CRM & Modeling strategy—while slashing data expenses by $570K. -
Director Of Marketing (District Manager 1999) & Strategy & Channel Managers (1995 - 1998)At&T 1995 - 1999Dallas, Tx, UsAnnual Revenue commitment of $1 Billion for 1999 met by Sept. of 1999 Ran the largest direct marketing acquisition programs at AT&T. 156 Million pieces achieving 120% of acquisition objective in subscribers & 125% of revenue minutes.Launched GTM for AT&T WorldNet (ISP), AT&T CheckFree payments, wireless, and other leading-edge telecom solutions.
Gregory Morris Skills
Gregory Morris Education Details
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Rutgers Business SchoolBusiness & E-Commerce -
Questrom School Of Business, Boston UniversityCum Laude
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Boston UniversityBa
Frequently Asked Questions about Gregory Morris
What company does Gregory Morris work for?
Gregory Morris works for Fractional Execs
What is Gregory Morris's role at the current company?
Gregory Morris's current role is SVP Global Marketing, MBA, Specializing in B2B, B2C, & DTC Growth Strategies, Expert in Revenue, Lead Gen, Digital Transformation, Digital Marketing & AI Innovator. ROI optimization, Brand and GTM..
What is Gregory Morris's email address?
Gregory Morris's email address is gr****@****att.net
What is Gregory Morris's direct phone number?
Gregory Morris's direct phone number is +197322*****
What schools did Gregory Morris attend?
Gregory Morris attended Rutgers Business School, Questrom School Of Business, Boston University, Boston University.
What are some of Gregory Morris's interests?
Gregory Morris has interest in Social Services, Children, Education, Poverty Alleviation, Disaster And Humanitarian Relief.
What skills is Gregory Morris known for?
Gregory Morris has skills like Online Marketing, Email Marketing, Direct Marketing, Strategy, Crm, Marketing, Marketing Strategy, E Commerce, Management, Seo, Lead Generation, Digital Marketing.
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