Our aim is to establish XpressDox as the world’s leading document automation solution within our chosen global markets. XpressDox has built a powerful, versatile and intuitive document automation solution.As Head of Global Marketing and Brand, I am responsible for the following business objectives and key results: Developed a comprehensive, holistic marketing strategy for the XpressDox brand in global target markets, resulting in increased brand awareness and engagement.Created a defined brand architecture and message framework to effectively position the XpressDox brand and product value proposition in the competitive landscape, driving new business growth in line with company objectives.Led the development and execution of online brand awareness and engagement initiatives across website, SEO, email, and social media platforms, resulting in a significant increase in lead generation and acquisition.Designed and implemented engaging customer journeys to effectively build brand awareness, product engagement, and customer commitment.Implemented a consistent, marketing-led approach to business development, building productive relationships with existing and prospective clients.Managed agency partners to efficiently deliver on key marketing objectives and proactively engaged with business partners to grow strategic alliances.Built productive client relationships and consistently exceeded expectations, demonstrating a strong ability to understand client needs and exceed their expectations.

After ten years in-house in financial services, I joined this premier Marketing & Sponsorship Agency in a divisional leadership role, owning a significant budget, motivating a team of 11 and ensuring high standards of service delivery across a strong portfolio of top-tier JSE 100 listed clients. I played a major role on the executive management team that spearheaded the evolution of the business into a full-service, market-leading marketing & sponsorship agency.Heading three distinct areas of accountability in sponsorship leverage, broadcast and sponsorship rights, I built a top-performing team that over-achieved against key targets in service delivery, business development and operational efficiency.I was also proud of the division’s response to Covid-19, maintaining robust team spirit and achieving a 100% retention of clients and staff via innovative digital solutions.

Over the course of more than a decade at this £200M turnover insurance group, I progressed through marketing and product management roles before being handpicked for a newly created, operationally focused role driving change to a new centralised marketing model.As a key member of the leadership team, I helped to deliver 11.2% growth across product lines, with standout success creating new ways of working that consolidated products and marketing areas.Much of my focus was on leading the change from a traditional siloed approach to a best-practice, centralised marketing model, spurring substantial improvements in capabilities, resources, brand consistency and aligned strategies.

Owned all brand and marketing initiatives focused on the target audience of 250+ internal Sales staff, 8,000+ B2B financial advisers, several large B2B corporate advisories, and 150,000+ existing B2C clients.During my tenure in the role, I proactively contributed to a 16% increase in revenue through delivering integrated, multi-channel marketing campaigns aimed at B2B & B2C customer base leveraging digital and social media tactics. I worked aggressively to enhance the customer journey to achieved significant gains in performance via improved benefit structure, partner discounts and points structure. I drove an increase in financial adviser engagement by 35% via effective marketing and realised standout success in partner usage rates with a 60% increase in travel benefits.

I excelled in my role as business development manager and progressed quickly to head up product marketing for the Savings & Investments division.Outperforming all business and sales targets, I developed impactful marketing, advertising and promotional campaigns that drove significant growth, with highlights including a major launch of a new recurring savings offering.