Greg Taylor Email & Phone Number

Santa Clara, California, Us

Leading all paid marketing, including performance marketing, paid social, brand media, media strategy, etc. across consumer and B2B marketing. • Over 100% increase in marketing ROAS via revenue optimization in SEM, TV Buying, Paid Social, App, etc.• 30%+ improvement in creative performance across TV, digital, and display via test-and-learn programs, consumer surveys, and consumer research.• In-housed nearly all aspects of performance marketing and media optimization, including SEM, paid social, TV, YouTube, streaming, programmatic, etc. and built a high-performance growth culture.• Delivered the first revenue metric for marketing and established it as the primary revenue metric for the company.

Seattle, Wa, Us

Scope and budget increased to consolidate success in our marketing, product, analytics, and data science capabilities across meta search and SEM.• 20% increase in SEM ROAS by extending meta search bidding approach to SEM.

Seattle, Wa, Us

Scope expanded to add CRM and Paid Social• CRM: Drove 10% improvement in revenue through higher test-and-learn velocity. Revamped our global email templates to align to brand/website, and eliminated 20% of unproductive sends while maintaining open and click-through rates. • Paid Social: 3x increase in ROAS via higher test-and-learn velocity (images, copy, feeds, etc).

Seattle, Wa, Us

Promoted to run the Meta Search Channel across marketing, analytics, and product teams and all verticals. • 30% revenue growth via a strategic shift to technical staff with a focus on AI to optimize our millions of daily CPC auctions across scores of countries (data science, product, analytics). • Built a dedicated Applied Research (PHD data science) for bidding and optimization, and increasing staff on product and analytics.• Our AI models consistently outperformed Expedia Group peers as well as meta search partner solutions (Google, TripAdvisor, Trivago, Kayak).

Seattle, Wa, Us

Pitched our CMO on the creation of a dedicated team for the burgeoning global meta search category, then was tapped to lead the largest segment, hotels.

Seattle, Wa, Us

Promoted to oversee sister company relationships globally, along with new key players in the burgeoning meta search category.

Seattle, Wa, Us

Promoted to manage US relationships and investment with key sister companies (e.g. TripAdvisor).

Seattle, Wa, Us

Directly responsible for all US direct CPC/CPM direct response marketing investment and relationships.

Seattle, Wa, Us

Promoted to oversee forecasting and strategic planning for US SEM

Seattle, Wa, Us

Oversaw day-to-day operations of US Google campaigns, with key contribution in KW expansion, including a 25M key word expansion, the largest to date at Expedia.