I help my clients maximize bottom-line results. My focus is on developing a sound marketing and sales strategy and an actionable plan tailored to achieving the business goals of the individual client. For clients this results in:• a plan of action that gives their company direction and guides their daily business-building activities• high visibility that makes them easier to find when prospects are searching for their products and services• top-of-mind position with target markets (whether geographic, product or vertical) and becoming the vendor of choice in targeted segments• a clear and compelling message that maximizes high-quality opportunities• a dynamic marketing communications program that integrates online and offline marketing tactics and tools• a sales team that knows how to effectively close growing opportunities at a very high rate• a powerful competitive advantageMy areas of expertise include marketing and sales planning, web presence optimization, search engine optimization (SEO), search marketing, interactive PR, content marketing, email marketing, social media, traditional “offline” marketing and sales training. Although I'm proudest of the results I've helped my clients achieve, my work has been recognized with numerous security industry awards, including nine Securing America Awards (two for best dealer marketing support program) and a SAMMY for best website. I am the author of Security Sales Mastery and Marketing Magic for Security Dealers and an adjunct professor at the University of Phoenix, teaching undergraduate and graduate-level courses in sales management, marketing, business strategy, public relations and professional development, with an emphasis on real-world applications.Specialties: marketing strategy and planning, tactical marketing implementation, integrated marketing communications, business development, online marketing, sales training