Gregory Moore Email & Phone Number

Needham, Ma, Us

Boston, Massachusetts, Us

Product Marketing lead for DraftKings Web3 fantasy sports games. Responsibilities included Go-to-market strategy, product positioning and development of full-funnel marketing programs based on player data and customer insights.Products: DraftKings Reignmakers, DraftKings NFT MarketplacePRODUCT MARKETING - Senior member of first formal Product Marketing team at DraftKings, leading integrated marketing campaign to launch Web3 Fantasy Football product for 2022 NFL season that resulted in 700k+ customers trialing DraftKings NFT products for the first time and $50M+ in Revenue.PRODUCT POSITIONING - Partnered with Brand and Agency to deliver product positioning (“The Next Generation of Fantasy Football”) that was adapted into a full-funnel marketing campaign, including influencer partnerships with NFL players Stefon Diggs, Ezekiel Elliot and Lamar Jackson, and comedian Kevin Hart.GO-TO-MARKET - Engineered insight-driven GTM strategy for all major launches for DraftKings Web3 Fantasy Sports Games and deliver executive buy-in on all cross-functional objectives, including revenue, trial customer, paid customer and customer acquisition goals.KPIs & ANALYTICS - Managed real-time strategy with Product and Analytics partners to increase trial-to-paid customer conversion rate for Reignmakers Football through 2022/2023 season, driving an increase of over 25%.SOCIAL STRATEGY - Orchestrated 16x increase in social engagement & earned media mentions at the launch of DraftKings NFT Marketplace launch through a messaging and channel strategy that led to increased adoption & education with multiple new customer segments and all inventory selling out through 2021.

Boston, Massachusetts, Us

Integrated Marketing lead for major sports betting and daily fantasy sports tentpoles, as well as new product launches. Included customer insight development, campaign strategy and goals, creative development and KPI tracking and reporting.Products: Thanksgiving (NFL), March Madness, Summer Olympics, DraftKings Loyalty ProgramCONSUMER INSIGHTS - Designed an insights-driven campaign during the 2021 Summer Olympics to reach female consumers with relevant, targeted media, and drove an increase in target customer acquisition of 30%+.GLOBAL INTEGRATED MARKETING - Authored global sportsbook offerings playbook and marketing campaign for March Madness that was integrated across traditional, digital, print, retail, influencer and in-app marketing channels, resulting in 400k+ engaged customers and 100k+ acquired customers.MARKETING STRATEGY - Developed a launch strategy for DraftKings loyalty program to stretch player spend with existing high-value customers, leading to 95% player engaging during the first three months live.CAMPAIGN DEVELOPMENT - Worked with Creative Agency and Consumer Insights to build integrated campaign creative for Thanksgiving NFL, March Madness, Summer Olympics and more across multiple products, inclusive of IP from the NFL, NFLPA, influencer partners, brand partners and more. KPIs & ANALYTICS - Personally created framework for post-campaign KPI and strategy retrospectives inclusive of review and feedback with C-Suite and Senior Leadership, used in 10+ campaigns annually.

Boston, Massachusetts, Us

Led a team of project managers and creatives (designers, copywriters, animators, art directors) in DraftKings' In-House Agency to manage production of all Sportsbook-related campaign assets, including traditional, digital and site experience media.Owned: DraftKings Sportsbook Creative ProductionPROGRAM MANAGEMENT - Owned creative production for external marketing campaign supporting DraftKings Sportsbook launch, and ensured messaging differentiation by marketing channel based on GTM strategy and insights. Resulted in becoming the first betting operator to launch in the US and leading in market share nationally over the first year.TEAM MANAGEMENT - Responsible for workflow, efficiency and development of a dedicated team of project managers, designers, copywriters, animators and art directors. Included management of freelance support.CROSS-FUNCTIONAL LEADERSHIP - Acted as central responsible party for creative delivery and consultation across all marketing channels, and with company leadership.FRAMEWORK DEVELOPMENT - Authored creative “playbook” framework to nimbly launch DraftKings Sportsbook in new jurisdictions (ex. PA, WV, NH, IN), inclusive of top-performing creative executions by channel, and new customer insights for each state. Drove increased speed-to-market, creative efficiency and cross-functional transparency into campaign creative strategy.BRAND FRAMEWORKS - Created process and workflow for multiple DraftKings branding/re-branding exercises, including the full DraftKings brand and positioning, as well as products, sub-brands and IP that DraftKings owns.

Boston, Massachusetts, Us

Cross-functional lead for proposed M&A-integration between DraftKings and FanDuel. Key areas of influence (in addition to team-by-team combination) included rebranding & associated external campaign, customer messaging strategy, technology migration timing and communication.I was accountable for overseeing the integration of all business functions between DraftKings and FanDuel during their merger process, including Product, Engineering, Finance, HR, Marketing, IT and more. I worked closely with the Co-Founders, CMO and Senior Management.C-SUITE MANAGEMENT - Developed regular business integration reports I presented to Executives and Senior Leadership, taking feedback and communicating across the organization.PROJECT MANAGEMENT - Identified, tracked and managed all cross-functional interdependencies and their associated risks across the business.

Boston, Massachusetts, Us

PROMOTION STRATEGY: Created monthly campaigns to monetize Daily Fantasy Sports player database MARKETING COLLATERAL: Drove creation of all messaging and creative for CRM, Social and on-site channels. CUSTOMER FEEDBACK: Optimized promotion campaigns via direct player feedback to build long-term engagement.

Allston, Ma, Us

Worked daily to determine KPI's, coordinate strategy and demonstrate tangible ROI for agency/client lead generation campaigns, including SEO, SEM, online media, social media and email marketing initiatives. I also work to manage internal agency teams for numerous integrated campaigns leveraging multiple areas of expertise.- Developed SEO strategies to increase Google organic search presence for numerous clients. Demonstrated client growth of 125% to 500% in measured organic search visibility, natural search traffic and organic conversions- Developed SEM campaigns for a major Boston medical institution that increased lead volume by 200% over two years, and saw a reduction in Cost per Lead of over 30%- Managed strategy and creative development for email marketing campaigns driving over $3 million in annual revenue for a major US retailer

Allston, Ma, Us

I manage digital marketing initiatives for various clients, coordinating day to day projects in SEO, Paid Search, Email Marketing, Online Media and more. I regularly work to build client relationships and maintain active communication from client to agency. Additionally, I act as an intermediary between all agency departments and my clients for each project that we run.

Allston, Ma, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us