Extensive experience in translating corporate objectives into effective marketing strategies. Dynamic professional with experience in integrated marketing mix, promotions, product positioning, value proposition, branding, and market messaging. Expertise in developing and implementing strategies that increase market share. Proven success in market research and developing business cases with revenue and ROI projections. A diverse background with experience in both strategic planning and tactical execution. Not afraid to dig in and do what it takes to get the job done. Highly developed analytical skills, a critical thinker with the ability to translate over twenty years of experience into successful marketing leadership and product vision.Specialties: - Enterprise solutions, SaaS, BI, analytics, and data warehousing. - Product planning and managment, requirements gathering, market intelligence, and competitive analysis- Marketing plans, product positioning, value proposition, communications and promotions. - Marketing collateral, white papers, PowerPoint presentations, web content and strategy.- Executive seminars, sales support, webcasts, and sales tool kits. - Partners, alliances, business development and analysts.