Executive Director Of Customer Applications, Data, And Crm
Current
May 2018 - Present
AeroLeads people directory · profile
Greg Russell Email & Phone Number
Executive Director @ Scholastic | Driving Customer Success with Data, CRM, and AI
at
Scholastic
1 work email found
@scholastic.com
9 phones found area 212, 408, 646, 201, and 800
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Executive Director @ Scholastic | Driving Customer Success with Data, CRM, and AI
Location
New York, United States
Who is Greg Russell? Overview
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Quick answer
Greg Russell is listed as Executive Director @ Scholastic | Driving Customer Success with Data, CRM, and AI at Scholastic, based in New York, United States. AeroLeads shows a work email signal at scholastic.com, phone signal with area code 212, 408, 646, 201, 800, and a matched LinkedIn profile for Greg Russell.
Greg Russell previously worked as Executive Director of Customer Applications, Data, and CRM at Scholastic and Director of Customer Data and Insight at Scholastic. Greg Russell holds Sdm, System Design And Management from Mit Sloan School Of Management.
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{first_initial}{last}@scholastic.com
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Profile bio
About Greg Russell
With over 25 years of experience in the technology field, I am a seasoned executive director of customer applications, data, and CRM at Scholastic, the global leader in children's publishing and education. I lead a team of software developers, data engineers, analysts, and architects who design, build, and maintain innovative and scalable solutions for customer sales, data, and analytics across multiple platforms and channels.My mission is to align the technology vision and strategy with the business goals and objectives, and to deliver value-added products and services that enhance the customer experience, drive revenue growth, and enable data-driven decision making. I leverage my extensive technical background and domain expertise in software development, Salesforce CRM, business intelligence, data warehousing, analytics, AI, and digital and mobile technologies to create and execute long term roadmaps, manage projects and processes, and mentor and coach my team. I also collaborate and communicate effectively with executive and operational business leaders, vendors, and stakeholders to ensure alignment, transparency, and accountability.An MIT Engineering System Design and Sloan School of Management graduate, I consistently deliver results by working closely and partnering with executive business leadership to ensure that my technology teams create real value that is aligned strategically and tactically with larger business objectives.Salesforce • CRM • Strategic Planning • Software Development • Digital and Mobile Technologies • Business Intelligence • Data Warehousing • Big Data • Insight and Analytics • AI • Dashboarding and Data Visualization • Data Integration • Roadmap Development • Business Analysis • Change Management • SAAS • MDM • Business Case Development • Team Leadership • Performance Management • Vendor Management • Enterprise and Data Architecture • Service-Oriented Architecture (SOA) • Architecture Mentoring • Program Management • Process Improvement • Systems Engineering • Systems Integration • On-Offshore Development
Listed skills include Enterprise Software, Software Development, Business Intelligence, Start Ups, and 23 others.
Current workplace
Greg Russell's current company
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8 roles · 35 years
Greg Russell work experience
A career timeline built from the work history available for this profile.
Director Of Customer Data And Insight
Apr 2016 - May 2018
Director Of Enterprise Data And Business Intelligence
Led the design and creation of a next-gen enterprise data warehouse and insights platform capable of advanced analytics and big data velocity all made actionable in real time and on demand through integrations with web-, mobile- and SAAS-based applications, including Salesforce, Exact Target, Omniture, SAP Business Objects, Informatica Master Data Management (MDM), and Tableau Online. Partnered closely with the executive team and senior stakeholders to define key business improvement opportunities and manage the significant organizational and cultural change required to make better and more informed decisions by relying more on data and analysis.Architected and implemented a hybrid cloud / on-premise data ecosystem to provide a seamless, enterprise-wide “single version of the truth” that integrates mission-critical sales, marketing, finance, business analysis, operations, retail, and human resources data into actionable, accessible business intelligence (BI), including consolidated operational and strategic reports, mobile dashboards, user-friendly data analysis and visualization tools, and self-service sandbox capabilities.Supervised all aspects of enterprise data warehousing, governance, and data analysis including integration services, BI, advanced analytics, and master data management. Supervised and mentored data and insights teams. Managed departmental budgets and forecasts, recruiting and hiring, purchasing, and contract negotiations.
May 2013 - Mar 2016
Director Of Web Services And Data Warehouse
Delivered business direction and technology leadership for data warehousing and core web and data services that support $1B+ in annual revenue through sales and advertising for brands such as the Wall Street Journal, Barron’s, MarketWatch, SmartMoney, and Factiva.Managed development of a true enterprise data warehouse and BI platform combining traditional relational database function with innovative big data platform capabilities. Led the development of web and data services underpinning internal- and customer-facing systems as well as some of the world’s highest-traffic websites.Supervised distributed team of 30 software developers, engineers, data architects, and BI developers. Collaborated with sales, marketing, and content development teams to support and provide key analytics for new product launches across multiple platforms including online, mobile phone, tablet, e-readers, and print.
Oct 2009 - May 2013
Chief Technology Officer / Vp Of Software Development
Desi Hits!
Chief Technology Officer / VP of Software DevelopmentSupervised all aspects of technology platform management, software and web development, and product management for a digital media-based website and global content sharing and distribution platform. As a member of the executive team with specific responsibility for the overall product roadmap, reported directly to the CEO and the Board of Directors to share success metrics and provide strategic leadership. Collaborated extensively with sales and marketing teams, and their critical business and media partners including global companies such as Sony BMG, Warner Music Group, Interscope Records, Reliance-DreamWorks, and Saavn. Led cross-functional teams through the entire product lifecycle including product planning, research and development (R&D), requirements specification, design, development, quality assurance (QA), deployment, and system administration and hosting phases. Optimized website and product platform to be modular, scalable, and highly available using a combination of hardware and software best practices. Applied deep expertise and understanding of digital media including video creation, encoding, storage, downloading and streaming, podcasting, internet radio, editorial blogs, image and asset management, and iTunes storefront creation. Additional areas of ownership and leadership included search engine optimization (SEO), web analytics, ad networks and publishing, social networking applications, open source frameworks, and integration with content delivery networks (CDN).
May 2007 - Oct 2009
Vp / Director Of Software Engineering
Directed the development and deployment of a wide range of leading edge web based applications, services, and web 2.0 driven ecommerce storefronts that provide digital and mobile content management and distribution for some of the world’s largest content owners including Sony BMG, Disney, Fox Music, and Virgin EMI. Led the enhancement of NAVIO’s leading B2C (business-to-consumer) ecommerce and rights over IP (ROIP) platform to also provide C2C (consumer-to-consumer) capabilities through individual web sites and social networks such as MySpace, Friendster, and Xanga.
2006 - May 2007
Senior Manager Of Application Development
Managed development of next generation applications and enhancements for CRM division. Led the software engineering process committee to design and roll-out a corporate-wide, Agile-based hybrid development lifecycle methodology that integrated software development, QA, and product management teams from PeopleSoft and incorporated project management and software development best practices for 400+ employees. Ensured alignment of development projects with business requirements and goals, fulfilled end-user requirements, and achieved quality and deadline goals. Collaborated with product management and marketing groups to plan, test, and release new and existing software programs and applications. Directed development with a practical and applied understanding of the latest web development tools and enterprise application integration techniques including XML, Java, J2EE, PHP, Perl, Python, WebSphere, three-tiered architecture, and application servers
2003 - 2005
~2 yrs
Director Of Software Product Development
Created, architected, and articulated a compelling vision and strategy for SolArc’s (now OpenLink) multi-million dollar enterprise financial trading and risk management software product. Created and maintained a five-year “product roadmap" Implemented and managed an efficient product lifecycle process and methodology to ensure the quality and successful delivey of the roadmap.Gained a strong functional understanding and practical mastery of financial markets and trading practices. Managed an inclusive product planning process to gather, generate, and evaluate multi-sourced product ideas, focusing on integration of web development/deployment and multi-tiered tools and strategies.
1992 - 2002
~10 yrs
2 education records
Greg Russell education
Sdm, System Design And Management
Mit Sloan School Of Management
Sdm/Sm/Mba, Technology And Business Management (Sdm)
Massachusetts Institute Of Technology
FAQ
Frequently asked questions about Greg Russell
Quick answers generated from the profile data available on this page.
What company does Greg Russell work for?
Greg Russell works for Scholastic.
What is Greg Russell's role at Scholastic?
Greg Russell is listed as Executive Director @ Scholastic | Driving Customer Success with Data, CRM, and AI at Scholastic.
What is Greg Russell's email address?
AeroLeads has found 1 work email signal at @scholastic.com for Greg Russell at Scholastic.
What is Greg Russell's phone number?
AeroLeads has found 9 phone signal(s) with area code 212, 408, 646, 201, 800 for Greg Russell at Scholastic.
Where is Greg Russell based?
Greg Russell is based in New York, United States while working with Scholastic.
What companies has Greg Russell worked for?
Greg Russell has worked for Scholastic, Equinox, Dow Jones, Desi Hits!, and Navio Systems.
How can I contact Greg Russell?
You can use AeroLeads to view verified contact signals for Greg Russell at Scholastic, including work email, phone, and LinkedIn data when available.
What schools did Greg Russell attend?
Greg Russell holds Sdm, System Design And Management from Mit Sloan School Of Management.
What skills is Greg Russell known for?
Greg Russell is listed with skills including Enterprise Software, Software Development, Business Intelligence, Start Ups, Data Warehousing, Strategy, Project Management, and Product Management.
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