Greg Salyer Email & Phone Number

Tallahassee, Florida, United States

Tallahassee, Florida, United States

Working in collaboration with assigned services lines and organizational leadership (Orthopedics, Cancer, Emergency & Trauma, Rehabilitation and Sleep Medicine; formerly Behavioral Health and Population Health) to assist in meeting organizational strategic initiatives through use of communication tools and marketing strategy. Responsibilities include creating multimedia content for use on website, social media, email and digital platforms, writing press releases and pitching story ideas to media, responding and accommodating media requests, creating and distributing marketing collateral, planning and executing events, providing assets for sponsorships and partnerships, and creating internal communication. Serving on Community Health Needs Assessment Advisory Committee.

Tallahassee, Florida

Led sales team’s digital efforts and drove revenue growth by providing digital campaign guidance for account executive and developing clients’ digital marketing strategy.Led digital product training for targeted network display/pre-roll, OTT/CTV solutions, social media advertising, AdWords, SEO, email marketing, core digital products and contests. Coordinated campaign strategy with corporate ad operations team and developed ad copy while working with designers on client creative and station’s digital promotions.Helped create presentations, establish KPIs, monitor pacing, assisted in the close of sales, and provided campaign optimization and recommendations. Participated in one-on-one meetings with account executives to review budget forecasting, pacing, spending, and campaign optimizations.

Tallahassee, Florida

Writing and editing copy/content for client websites, social media, advertisements, press releases, email marketing, publications, collateral and other marketing materials.Developing and managing clients’ digital and social media advertising campaigns, including Google AdWords Search, Google Display, YouTube, Facebook and Instagram.Measuring and analyzing clients’ social media and website metrics to implement and manage digital marketing strategy, SEO and website development.Serving as point of contact for clients’ marketing, advertising, social media, public relations and communication needs.

Tallahassee, Florida Area

Wrote content for WCTV.tv website and WCTV's social media accounts (Facebook, Twitter, Instagram). Identified trending, local, and national content and developed digital newsroom strategy. Used Clickability CMS, Google Analytics and SocialNewsDesk to monitor website traffic and social media. Developed daily performance reports identifying top performing content and trends on website and social media. Used data and judgement to push compelling content to mobile devices when breaking or during peak periods. Edited digital images and video for website. Proofed and edited Reporter/MMJ content and other digital copy.

Tallahassee, Fl

Coordinated commercial advertising copy for five stations throughout the Tallahassee, Florida and Albany, Georgia markets. Communicated with sales team, clients and agency representatives to ensure correct advertising creative was trafficked for correct flight periods, and assigned copy and rotation to advertiser's order. Managed quality control and non-linear editing of creative. Managed and maintained media library. Managed migration of over 12,000 files from OSI-Traffic to Wide Orbit in 2013.

Louisville, Ky

Focused on outside broadcast sales and new business development for Louisville's CW affiliate and secondary channels. Researched sales leads and created sales packages to present to prospective clients.

Louisville, Ky

Created editorial content for print and digital media. Assisted with magazine layout, events and promotions. Wrote for print and digital editions of Southern Gaming and Destinations Magazine. Edited content submitted for magazine. Communicated with public relations departments and photographers to access photos for magazine. Created content for e-mail newsletter, blog , social media platforms and researched sales leads for sales team. Occasionally filled in at front desk to answer/transfer calls.

M.A., Communication

Activities and Societies: Lambda Pi Eta Honor Society Thesis: Information Overload: The effects of advertising avoidance on brand.

B.A., English, Communication Minor

Activities and Societies: Kappa Sigma Fraternity, Interfraternity Council

High School Diploma