Dr. Gregory Wilson, Dba Email & Phone Number

Bloomington, Il

Train employees on social media best practices, guidelines, and tactics to exceed customer expectations on their platform of choice. Establish new and maintain existing social media relationships by proactively engaging with the community. Understand the voice of the brand and communicate it through all channels. Contribute to and co-manage a social media content calendar for over 4 organizations. Work with internal and agency teams to decide on content that aligns to the organization’s social strategy. Creation of marketing and human resource procedures. Recommend and apply relevant social media techniques, processes, and tools to improve overall results and efficiency. Track and report client conversations across all social media channels and use data to inform recommendations. Drafting of resource materials, including handbooks, harassment policies and guidelines for security. Listen to and monitor all social media channels daily and post/respond on particular topics or in response to other posts/comments.

Peoria, Illinois, United States

Peoria, Illinois Area

Oversee and document case management processes for 6 community-based organizations. Interact with prospective and enrolled students for recruitment, retention, and post-completion purposes. Develop and manages relationships and partnerships with community-based organizations for 184 WEI students. Collab with the Workforce Development staff to implement advertising and marketing for specific service lines, including flyers and brochures. Assist with grant writing proposals, reporting, and communication with various departments within the college. Liaise across ICC offices including Business, Academic Affairs, Student Affairs, Career Services, and Faculty, as needed to facilitate community partnerships and programs. Demonstrate/model best practices in mentorship and community partnership for 184 eligible students.

Peoria, Illinois Area

Lead organization re-branding on all social platforms, sales material, and internal marketing. Creation and publication of all marketing content in line with marketing plans. Oversaw social media training program for all company departments. Weekly content and strategy program helped realize 13% average growth each month in social presence for 7 social media accounts.

Cincinnati, Ohio

Oversee production of advertising and graphic design to ensure total alignment with branding strategy and maximize effectiveness of media efforts. Focus on new lead generation, current customer engagement, and product marketing through email, automation, and CRM campaigns. Created systems for reporting and presenting sales, customer engagement, and social media content that increased profit by 25%. Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index includes open rate, click-through-rate and conversion rate of all email programs as well as revenue growth driven by email marketing. Designed editorial content strategy; curated and organized editorial content to increase engagement and channel growth; collaborated across teams to identify content. Implemented all business-building expectations through web presence and social marketing while maintaining website maintenance and improvements.

Doctor Of Business Administration, Organizational Leadership

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 3.8

Bachelor’S Degree, Psychology, 3.5

Activities and Societies: Alpha Phi Alpha Fraternity, Inc, Golden Key International Honour Society Emphasis in Clinical Psychology