Sole Owner of Strategic Research Initiatives:Experian transaction database: Develops and maintains a database segmenting over 2 million guest records into detailed customer personas, shaping targeted marketing, product development strategies, and new business acquisition effortsCustomer Feedback Program: Manages an end-to-end feedback system that tracks, compiles, analyzes, and reports on NPS, customer-suggested improvements, external reviews, and social listening insights. This program has driven year-over-year performance improvements across the fleet.Ad-hoc Qualitative and Quantitive Studies, Conducts custom research—including UI/UX testing, stakeholder interviews, focus groups, surveys, and secondary research—guiding redesigns of product pages, RFP forms, marketing materials, and CRM segmentation to enhance customer experience and engagement.Lead Data Storyteller and Voice of the Customer:Tableau Dashboard Development: Designs and maintains interactive Tableau dashboards, integrating data from Salesforce, Salesforce Marketing Cloud, Anchor (ticketing software), and SurveyMonkey to track and visualize key KPIs across weekly and monthly reporting cycles.Brand Representation and Content Leadership: Leads and hosts brand familiarization trips for press and influencers, enhancing organic content production as the “City Expert” on owned social media platforms. Executive Reporting: Regularly delivers “State of the Customer” reports and insights to executive leadership and venture capital partners. Recognized as the most junior member on Hornblower’s Value Transformation Initiative, contributing directly to strategic decision-making and business transformation.Rewards Product OwnerLeads cross-functional loyalty program initiatives across brand, creative, automation, finance, product and web teams, growing member enrollment 8x and volume of points earned 6x YOY

Inspires consumer advocacy • Pilots loyalty, content, community marketing and e-commerce strategies for direct-to-consumer brands • Designs and executes qualitative (focus groups, video diaries) and quantitative research (surveys, CRM segmentation)• Tracks, moderates, grows and monetizes private communities of fans, brand loyalists and subscribers

Drove brand engagement, member acquisition and booking conversions through integrated and multi-channel campaigns across email, mobile, cost-per-click, programmatic network, Facebook and Instagram. • In 2019, grew account coverage from $300,000 to over $6 million in yearly revenue• As the Cruise Vertical Lead, forecasted revenue for the Head of Production and develop strategic content proposals for the Head of Sales through PowerPoint storyboarding and soliciting bids from agencies and influencers• Created and led trainings for onboarding new assistant and associate producers covering company culture, best practices for client and project management and utilization of the many different back-office systems

Designed and presented thought leadership and brand marketing campaigns for c-suite executives at HBO, Hulu, Disney/ABC, NBC and Viacom. • Lead video ethnographer and digital moderator: recruited participants for video diaries, remotely guided them through the production process, produced and edited final deliverables, lowering freelance costs by over $20,000 per project• Trained other analysts and apprentices on best practices for video production, field shooting, interviewing, digital moderation, lighting, editing and asset management• Expertise gained in understanding and speaking to the needs of fan communities and direct-to-consumer brand loyalists through digital and social channels

Travel guide and group leader, provided turnkey training in Spanish to volunteers, created and taught seminars, led ‘voluntourism’ excursions for 650+ travelers per week.• Designed and built the Fathom brand’s HR website and videomodules for training and onboarding new ship staff• Created revenue-driving content and guest experiences including aFree iPhone photography class with a private coaching upsell

Sole operator of shipboard digital entertainment and hospitality systems, designed and optimized interactive marketing collateral across thousands of in-room TVs, mobile devices and digital signage touch screens.• Launched shipboard roll-out of Royal IQ app, tested andtroubleshot interactive features, tracked downloads, in-app purchases and overall guest engagement• Increased onboard spending by 40% across low-season voyages,collaborated with Hotel Revenue Manager and repurposed existingmarketing assets

Production and consumer researcher for Dora the Explorer (Season 8) and Dora and Friends (Seasons 1 & 2), moderated focus groups and tested story concepts, characters and games for engagement, interaction and appeal.• Balanced the creative and analytical needs of the production, made in-field design edits at the direction of the show’s creators,executive producers, writers and network executives• Promoted after eight months, managed the timeline, workloadand creative deliverables of a three-person design team

Arranged over 800 screenings of the documentary The Invisible War at Sexual Assault Response trainings for the Army, National Guard, Navy, and Veterans Affairs.