Gregory Shefler Email & Phone Number

Hightstown, Nj, Us

Leveraging expertise to build an Ecommerce program from the ground-up for B2B marine parts company. Delivering a company-wide digital transformation to empower a robust online brand presence – integrating new technologies with existing company processes:• Spearheading the establishment of the Ecommerce department, crafting the company's first online strategy in the digital B2B marine parts space. • Deployed a scalable ERP-connected B2B website, enhancing customer experience through online ordering and comprehensive self-service capabilities. • Orchestrated multiple software/service deployments, fostering collaboration between internal teams and external partners to streamline digital infrastructure.• Enabling business intelligence insights including tracking, reporting, and analysis. Empowering customer reactivation, retention, product expansion, and more. • Leading a company-wide digital overhaul focusing on data hygiene, management, and protocols, setting new standards for data handling and security. Facilitating streamlined product and vendor onboarding - integrating with existing business systems and processes. • Fostering cross-channel product and brand marketing programs across new and existing sales/discover funnels. Executing on a full SEO strategy that incorporates branding, products, and industrial search funnels and channels. • Implementing a full overhaul of digital assets, including data, asset management, version control, and integrations with offline channels. • Managing projects related to data privacy, compliance, internal education, and technology migrations – allowing for smooth transitions to new operational paradigms.

Business development, research, market research, marketing planning, and brand design. Spearheaded multiple simultaneous projects, meeting deadlines and budget requirements. Conceptualized business strategies, advertising, and content marketing strategies. Used marketing and social media platforms to create engaging content and targeted campaigns. Transformed brand presence and enriched site’s SEO reflecting stronger KPIs and discoverability. Establish project budgets, monitor costs, and track project milestones with each contractor. Coordinated with freelancers (designers, content editors) for cross-channel projects. Enhanced content marketing technologies through user-centric functionality designed to boost ROI. Increased brand awareness by engaging with the audience through an improved online portal, paid media, organic web searches, and social interactions. Wrote and published 3 books on topics including eCommerce & online marketing, digital organization, and workforce productivity.Formed cohesive marketing processes after combining market research, database marketing, and data modeling.

Built and grew online operation from inception to $15M+ business. Leader of eCommerce and Technology teams. Established and expanded brand across all sales and marketing channels. Oversaw full stack of eCommerce platforms and tools. In charge of data management, business intelligence, analysis, demand forecasting, and price modeling. Project manager across the entirety of the eCommerce operation including web deployments, product development, software, demand generation, and subscription programs. Spearheaded multiple eCommerce roles while optimizing data curation, data analysis, campaign success, and developer backlog. Developed strategic market share expansion efforts and internal management changes to support short-and long-term business growth. Leveraged CRM systems and processes to meet revenue, leads, and sales goals. Built overall technical functionality within sales and marketing - maximizing market penetration and brand awareness. • Established and developed lucrative brand partnership with Amazon. Took charge of pricing, data management, analysis, advertising, content, and product strategy.• Empowered teams to research, pilot, and commercialize new technologies more quickly by designing an agile product innovation/development process.• Managed multiple projects ensuring budget and deliverables provided best return on investment (ROI). Led software deployment and integration sprints involving Magento, SQL Server, PowerBI, Shopify, and more.• Planned and managed PPC, social media, affiliate, content, and influencer campaigns.• Created and directed SEO strategies and campaigns. Designed and managed content marketing strategies and campaigns. • Managed and performed data curation and analysis across entire operation. In charge of data privacy policy and procedures. • In charge of all price modeling, costing analysis, and P&L determinations. Advised on all product development and campaign budget considerations.

Bachelor Of Science (B.S.), Economics

Education record