• Created the brand and the company, developed the online platform and managed the daily operations.• Prospected vendors (artists/galleries), created online profiles, integrated artworks and published content.• Implemented paid social advertising campaigns, organic optimizations and public relations’ management.• Developed partnerships, took part in art fairs, launched marketing initiatives and exclusive collections.• Managed sales, international shipments, invoicing, annual… Show more • Created the brand and the company, developed the online platform and managed the daily operations.• Prospected vendors (artists/galleries), created online profiles, integrated artworks and published content.• Implemented paid social advertising campaigns, organic optimizations and public relations’ management.• Developed partnerships, took part in art fairs, launched marketing initiatives and exclusive collections.• Managed sales, international shipments, invoicing, annual accounting and reporting to shareholders. Show less

• Managed the global media strategy with the digital team and led relevant media partnerships.• Ensured media budgets are allocated to the right channels and perfectly aligned with the strategy.• Maintained strong relationships with markets and provide them support to improve their media plans.• Coordinated the media agencies, identified the best media partners and liaised with media vendors.• Prepared strategic presentations and reports to keep teams updated during internal… Show more • Managed the global media strategy with the digital team and led relevant media partnerships.• Ensured media budgets are allocated to the right channels and perfectly aligned with the strategy.• Maintained strong relationships with markets and provide them support to improve their media plans.• Coordinated the media agencies, identified the best media partners and liaised with media vendors.• Prepared strategic presentations and reports to keep teams updated during internal meetings. Show less

• Worked for the media agency of Breitling and managed their media plans in 4 European countries.• Prepared additional presentations such as infographics, monitoring tools and campaigns reports.• Provided analysis and strategic recommendations for other brands (Louis Poulsen, Pierre Fabre).

• Managed media planning and buying for Blancpain, Tissot and Swatch (18 M€ net budget).• Implemented media campaigns over traditional and digital channels (direct or programmatic).• Identified metrics to analyse campaigns, understand customer journey and increase performance.• Monitored and performed reports for campaigns hosted on ad-servers and DSPs (Adform, GMP).• Created a decision-making tool to optimize and influence media investments on +20 markets.• Analysed media… Show more • Managed media planning and buying for Blancpain, Tissot and Swatch (18 M€ net budget).• Implemented media campaigns over traditional and digital channels (direct or programmatic).• Identified metrics to analyse campaigns, understand customer journey and increase performance.• Monitored and performed reports for campaigns hosted on ad-servers and DSPs (Adform, GMP).• Created a decision-making tool to optimize and influence media investments on +20 markets.• Analysed media data and insights from specialized providers and shared learnings with brands. Show less

• Advised 8 marketing managers on their media strategy for 14 markets (6 M€ net media budget).• Managed media campaigns, tracked results and analysed client conversion and retention rates.• Improved media buying process and media database, optimized annual contracts with partners.• Followed execution of media plans, solved issues and approved advertising invoices for payment.

• Prepared media tools and contracts for launching the new Web-TV business on the Swiss market.• Contracted with 10 broadcast partners, 6 interviewing experts and 3 advertisers/sponsors (30 k€).• Produced 3 videos on the topic “Your eyes” and implemented it within the broadcasting network.

• Conceived 7 focused reports with 3 record issues in terms of financial performance (100 k€).• Prospected fifty advertisers per week and sold a minimum of 15 advertising spaces per issue.• Coordinated various partners such as journalists, experts, business partners and production team.

• Worked on the implementation of 5 sales promotions and 3 advertising operations for FMCG.• Coordinated the creative team’s work and tasks of the partners involved in the printing process.• Managed relationships with customers and suppliers including proposals, orders and invoices.

• Worked on the creation of 2 magazines, 2 thematic guides and a sponsorship for national clients.• Revamped the structure of 3 websites and updated all the content including text and pictures.• Created and implemented a communication kit sent to 47 different optical centre managers.