Doodle Labs makes industrial-grade wireless networking solutions. High reliability mesh networking for robotic systems, and high throughput, long-range smart radio solutions for UAVs, UGVs, AMRs, mobile robotics, connected teams, government/defense, and other applications. My accomplishments include:► Doubled the size of the direct sales force to accelerate revenue by +56% at this hyper-growth organization► Built out and partnered with the indirect channel, including VARs, System Integrators, and distributors► Doubled the size of our Applications Engineering organization to enable fast support response times, along with white glove directed support for key sales opportunities► Personally and proactively engaged with our top customers, and ensure roadmap alignment► Partnered with our marketing organization to create new markets for our long-range smart radio technology► Successfully launched outbound ABM (account-based marketing) activities to generate new customers► Defined and refined SOPs/workflows for sales account managers, inside sales, and field application engineers to enable scale up and out of new team members easily

Led the highly successful 5G wireless key account team (account managers and wireless Field Application Engineers) responsible for growing sales at select major accounts, including mobile device, semiconductor, wireless carriers, test houses, and UE repair in the USA. Callboxes, RF/Protocol conformance & carrier acceptance test systems w/SaaS, floating, and fixed-node software licenses.

Instek America is a leading international manufacturer of value-based electronic test and measurement equipment, including programmable power supplies, spectrum analyzers, oscilloscopes, waveform generators, and DMMs. ► Hired to expand the US sales force, implement a new CRM system (SFDC), and increase revenue substantially► Partner with our distributors and manufacturers’ representatives to accelerate/grow sales revenue for all► Lead marketing efforts in the US for new lead generation - to include targeted marketing campaigns, demand generation, lead nurturing, email and content marketing, and website evolution► Lead US application engineering, and integrate into the pre-sales process► Create a Value Added Reseller (VAR) program to accelerate sales within specific targeted industries, including aerospace/defense and automotive► Teach, preach, and make extensive use of LinkedIn Sales Navigator and other tools to identify new customers and customer organizations

JetHead Development is a team of 50+ software engineers that focus on embedded Linux, Android, and IIoT related applications/drivers/infrastructure, as well as Edge and Cloud computing.► Responsible for GTM (go to market) for embedded IIoT (Industrial Internet of Things) software business segment► Creation of the MaaS (Machine as a Service) business model for machine builder OEM client organizations► Recruit new enterprise customer logos for embedded software engineering services

Rohde & Schwarz is a $2B+ leading manufacturer of RF test & measurement, RF communications, IoT, and broadcasting equipment. The wireless communications portion of my team primarily sold callboxes, RF/Protocol conformance & CAT test systems w/SaaS, floating, and fixed-node software licenses. As the Regional Sales Manager for the Southwest US, my goals are to:► Grow sales by leading the team of R&S account managers in the Southwest for 4G LTE / 5G / IoT wireless and aero/defense► Establish and grow high-level and right-level relationships with the leaders of key accounts in the region► Ensure the people, processes, and technologies are in place to optimize sales growth► Deliver world class test and measurement solutions to accounts in the wireless, mobile device, IoT, defense, aerospace, and semiconductor industries► Initiated and developed formal System Integrator program to better compete for system-level business► Key sales leadership driver/adopter for migration to CRM business process tools► Recognized expert on self-generation of new leads / showed the US sales force how to successfully find and cold call new or competitor customers using LinkedIn Sales Navigator

RADX Technologies makes the LibertyGT family of commercial & military RF (radio frequency) test systems and Real-Time Spectrum Analyzers (RTSAs) which feature next-generation touchscreen-controlled smartphone "app-like" soft front panels, with real-time FPGA-based measurement performance. The RADX platform is ideal for organizations that need intuitive, interactive RF measurements & which also run on the same hardware as the fastest possible, real-time (FPGA-based) automated measurements. One easy-to-use AND ultra high performance RF measurement platform across your entire design/validation/production/repair enterprise. It's here today.RADX announced the new 26.5 GHz LibertyGT 1410, which is now the industry's highest performance RTSA. 100% POI for 320 nanosecond minimum duration signals, with up to 765 MHz of analysis bandwidth, and up to 62 million FFTs/second. PXIe-based for the ultimate in open architecture.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬My goals as VP of Sales for RADX include:► Grow revenue via strategic opportunity generation in the RF test & RTSA marketplace► Engage with the National Instruments worldwide field sales force to win mutual large RF test and RTSA opportunities► Establish a worldwide network of manufacturers' representatives and distributors● hired 10 US manufacturers’ rep organizations - 39 individual contributors► Cultivate partnerships & relationships with customers, and in the RF industry► Create a culture of success for RADX customers, partners, employees, suppliers, and shareholders► Define and refine the RADX platform message to the commercial and military RF test and RTSA marketplace► Evangelize the RADX measurement science intellectual property (IP) contained in our application software, and in our FPGA-based firmware► Partner with Value Added Resellers (VARs) to go after specific markets and industries► Ensure scalability and profitability in all endeavors▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

► Recruited and grew the careers of several generations of key NI field sales staff (all BSEEs / MSEEs or similar)► Responsible for delivering the NI value proposition to the leadership of all key customers● including NI software, hardware, and services solutions portfolio● software includes programming languages, test executive, and data mining tools● hardware includes various PC technologies, including industrial PCs, PXI, & controllers● services include on-site, off-site system engineering plus warranties & service agmts► Senior account manager for largest NI end-user and OEM accounts► Achievements include growing the NI SoCal area 300% to $31M in annual sales before area split in 2008● grew the NI LabVIEW software platform sales by 4.5X via SaaS Enterprise Agreements● pioneered NI PXI hardware platform growth from market inception to $9M+● expanded award-winning NI direct sales staff by 4X, and third party Value Added Resellers by 3X► Expert marketplace knowledge of PXI Modular Instrumentation, real time control hardware & software, FPGAs for control systems and for inline processing in dataflow applications, PC-based data acquisition, VXI & VME & CompactPCI CPUs & I/O, general test & measurement, and associated programming languages► Directed SaaS sales and implementation of NI Enterprise Agreements (EAs) and software volume license agreements (VLAs) at key end-user customers such as Qualcomm, Northrop Grumman, Raytheon, Parker Hannifin, etc. for the LabVIEW and LabVIEW Real Time graphical programming languages, LabWindows/CVI ANSI C, and Measurement Studio ADEs (application development environments)► Created hundreds of regional events, seminars, summits, etc.► Key relationship manager for major Original Equipment Manufacturers (OEMs) and key Value-Added Resellers (VARs) - including several of the largest OEMs in the domestic US► Manage / implement profitability goals / margins for large contract purchases of both hardware and software

► NI field salesperson and account manager for various territories including San Diego, Orange, Los Angeles, Riverside, San Bernardino Counties, plus southern Nevada. ► Pioneered NI LabVIEW software platform sales as the means to more successfully sell NI measurement & automation hardware within the territory► Developed and presented hundreds of on-site and regional technical seminars showing people how to write LabVIEW code, and how to use LabWindows/CVI to write ANSI C applications.► Defined and implemented a proactive Top 30 account development strategy every half. ► Strong technical knowledge of LabVIEW and ANSI C programming languages. Taught regional LabVIEW programming and VXI training classes. ► Coordinated inside sales representative activities. ► One of the highest-performing District Sales Managers at NI - and among the first to achieve the highest level in NI's Circle of Excellence.

► Manufacturers’ representative for various ISAbus, VMEbus, and VXI companies targeting OEMs● including National Instruments, Radstone, Mizar, Bit-3, Diversified Technology, Cognex, Radisys, etc. ► First generation of field salespeople to sell LabVIEW when introduced as a programming language on the Apple Macintosh in 1986► Involved in all aspects of rackmount PC sales and system integration► Covered San Diego and Orange Counties