Turbyne is the first SaaS platform designed for retailers to make it easier to plan, sell and execute retail media across any channel - with any partner. Formerly an Advantage Solutions company, Turbyne, Inc. became an independent company in 2024.

Advisory Projects:New Providence Acquisition Corp (NASDAQ NPAUU)● Provided consultation on marketing, advertising, martech and revenue growth opportunities for acquisition targets.Freeosk, Inc. ● Collaborated with the CEO to devise and implement marketing and go-to-market strategies.Xtellus Ventures● Retail industry and data & insights advisements for multiple angel, venture and late stage investments.

● Established a client success department servicing retailers from the ground up.● Devised and implemented revenue expansion strategies and processes for more than 200 retail customers representing tens of thousands of stores including but not limited to Kroger, Staples, Dollar General, Office Depot, Family Dollar and Publix across a suite of ad tech and commerce products.● Reimagined and transformed client analytics and key performance indicators to establish a baseline of client health and the establishment of benchmarks to aide upsell and cross selling efforts.● Spearheaded the implementation and activation process of Inmar’s marketing cloud for key client accounts including Smart & Final, Topps, and The Fresh Market improving contract to revenue time from 8 to 1 month.

Co-President (2017-2019)● Co-led a 350-person, $100M+ multinational e-commerce platform and retail advertising & media organization that was successfully sold to MI9 Retail in November 2018.● Coordinated the design, build, and beta deployment of a new headless, multitenant e-commerce platform with integrated advertising monetization.● Oversaw retail e-commerce platform sales and CPG media and insights sales to fortune 500 companies including PepsiCo, P&G, Unilever, Kellogg, Albertson’s, Kroger, Giant Eagle, and Ahold Delhaize.Executive Vice President of Sales & Account Management (2014-2017)● Maximized a 90-person advertising sales and media organization increasing annual revenue 285% to $80 million.● Realigned and optimized national and inside sales into a geographically deployed team engaging agencies and clients directly. Improved opportunity to signed contract close rates by 17%.● Achieved the redeployment of the on-prem business intelligence and client analytics stack to the cloud accelerating reporting turnaround times by 100% and resulting in a 20% increase in customer renewal rates.● Drove advertising product innovations including sponsored products, dynamic and hyper local creative, and advertising landing pages.

● Managed 60-person sales and insights organization that built, deployed, and supported manufacturer marketing tools and services.● Created retail advertising and supplier monetization strategies as well as go-to-market plans for Liberty Media’s portfolio of retailers representing over $10 billion in annual revenue and 60+ million unique consumers.● Retailer solutions grew from conception to 14% of EBITDA over a 3-year span. Customers included but not limited to Barnes & Noble, QVC, Backcountry.com, Provide Commerce, Bodybuilding.com and Gifts.com.

● Led a 90-person sales team that sold display and search advertising to top brands.● Restructured and streamlined a centralized advertising organization that provided a wide range of monetization services to IAC retailers and publishers.● Reduced COGS from 80% to 30% while growing gross sales by 40% year-over-year.● Orchestrated all aspects of IAC’s owned and operated advertising business, reaching over 50 million unique users and generating more than 100 billion annual ad impressions.● Played an instrumental role in the sale of the company to Liberty Media.