Gregory Sylvester Email & Phone Number

Los Angeles, Ca, Us

Seattle, Wa, Us

Principal creative lead for Amazon’s Fashion Innovation division. Guided creative development on consumer campaigns to elevate awareness of new platform features and technology-driven experiences. Supervised teams of art directors, UX designers, copywriters, and project managers in reimagining the Amazon Fashion shopping experience for millions of global end users.Led 360 campaigns promoting the launch of Amazon’s Virtual Try On Footwear (VTO) augmented reality (AR) shopping experience, enabling customers to experience products in a virtual environment while serving as a brand building moment for Amazon Fashion. Drove awareness via digital, mobile, OOH, and on-platform marketing.

Executive produced, directed, edited, and wrote branded content, thought leadership films, product marketing videos, and broadcast spots for B2B and B2C clients (IBM, Harley-Davidson, American Express, USAA, GE). Led creative development from concept through client pitch, production, and post-production. Hired and managed technical and creative talent.

San Francisco, California, Us

Co-founder and creative lead for a VC-funded startup utilizing user-generated, licensed content to develop authentic advertising campaigns. Developed and led a team of 50 creative staff with responsibility for scaling and managing creative operations across Content Curation and Licensing. Developed creative briefs and led the Curation team in sourcing visually compelling content for campaigns. Set the foundation for growth by creating a monetization offering with value to investors, brands, and agencies.

Chicago, Il, Us

Developed and led a creative team in producing 360 / programmatic campaigns and activations for a roster of global brands (Converse, Harley-Davidson, GE, IBM, Google, BP, First Data, Allstate, Hyatt, P&G, Goldman Sachs, Caterpillar). Specialized in brand filmmaking, digital experiences, e-commerce, social media, experiential work, corporate identity, retail design, and mobile apps. Launched the agency’s in-house film post-production and motion graphics studio, overseeing creative output across a 20-person team.

Chicago, Il, Us

Launched a design studio specializing in campaign creation and product packaging for the music industry. Designed Grammy® Award-winning packaging campaigns for Madonna’s “Ray of Light” (Winner, Best Recording Package) and The Smashing Pumpkins’ “Machina/the Machines of God” (Nominee, Best Recording Package). Executed over 250 music marketing campaigns. Work published in The Library of Congress Permanent Collection, AIGA, Print Magazine, Communication Arts Magazine, Critique Magazine, Crain’s Business, and formerly every record store around the world.