• Develop customized reporting and analysis on purchase and vendor POS data for salesforce

• Provided ad-hoc analysis and reporting of subscriber acquisition and defection trends on a base of 5M retail subscribers. • Headed company-wide reporting of switching activity and market share for entire USCC organization – creating and implementing processes that have improved reporting efficiency by > 75%.• Created daily dashboard for monitoring real-time subscriber activity versus historical trends. Also developed several large-scale repositories of subscriber and financial data leading to improved analytical capabilities and profitability assessments.• Monitored competitor performance and activities – authoring quarterly summaries for C-Suite team in preparation for upcoming earnings calls and executive board meetings.• Led data exploration and analysis on a key market classification project. Resulting insights led to re-evaluation of promotional and distribution strategies in several markets.• Supported business case development and modeling for several large-scale ($10M+) investment decisions.

• Provided analytical support for annual subscriber budget and forecasting processes. Developed new system for integrating channel and device forecasts and translating them down to a market level.• Created automated framework to improve efficiency and accuracy of subscriber forecasts.• Oversaw data validation effort for strategy team during company-wide migration to new billing and data reporting systems. • Constructed a platform for assessing operating markets – aggregating and consolidating disparate information from multiple departments across the organization into a singular, usable dataset for strategy team.

• Researched competitive actions and industry trends, producing a variety of POVs on important issues impacting the strategic direction of the business. Provided guidance and thought leadership to individuals across the organization.• Built dashboard to help senior marketing leaders monitor and evaluate retention-related metrics.

• Developed automated system for querying and reporting weekly subscriber results – increasing efficiency by over 50%.• Authored a weekly report detailing key subscriber trends for senior marketing leadership. • Created a tool to help frontline salesforce provide more targeted sales recommendations to customers.• Prepared and delivered stage-setting deck for Quarterly Integrated Market Planning meetings.

• Produced comprehensive reports on shopper insights from large-scale, nationally syndicated, 70k+ respondent survey.• Developed several innovative methods for standardizing data queries, data validation, and report generation – increasing production efficiency by > 40% in some areas.• Collaborated with team on development of survey questions and pre-launch system testing of online questionnaire.• Designed numerous, well-received improvements in Shopper 360 product offerings including enhanced reporting and presentation templates.• Successfully initiated many key internal process improvements for a major mystery shopper survey project.

• Provided HR support, guidance, and training on employee relations issues to unit of 700+ manufacturing employees.

• Certified Fund Specialist. Advised clients on investment matters and developed custom portfolio plans based on their personal financial objectives.

• Licensed stockbroker and options principal. Supervised and trained a team of 10-15 individuals - managing trade approvals, handling customer service issues, and securing new clientele in a demanding national call center environment.