Gregory T. Walker

Gregory T. Walker Email and Phone Number

Retired Marketing Communications Leader and Ad Industry Senior Executive
Gregory T. Walker's Location
Roswell, Georgia, United States, United States
Gregory T. Walker's Contact Details
About Gregory T. Walker

Talented and experienced marketing and advertising executive with over 40 years of progressive success and accomplishment. Brings general consumer and multicultural marketing expertise combined with 20 years of senior and executive management experience. A balance of “agency” and “client” tenures has built a portfolio of extensive knowledge in consumer marketing and communications, including product positioning, brand development, advertising, media, promotions, event marketing, direct marketing, public relations, new product launches, integrated marketing programs, and multicultural communications. In addition, Greg's tenure with the 4A's has engaged him in a consultative and supportive role to a broad range of agencies (holding company affiliates and independents - large, midsize and small), addressing their needs and business challenges with the resources of the 4A's, while also stimulating new member development.Specialties: Specialty skills include: strategic communications development and planning, positioning and value proposition development, leadership and personnel management/development, agency management, contract negotiations, relationship management, new business development, branding and brand management, and adaptability. Additional skills include management consulting, membership development, community and regional program development and executive forum leadership.

Gregory T. Walker's Current Company Details

Retired Marketing Communications Leader and Ad Industry Senior Executive
Gregory T. Walker Work Experience Details
  • 4A'S - American Association Of Advertising Agencies
    Evp, Member Engagement & Development - Independent Agencies & Retention
    4A'S - American Association Of Advertising Agencies May 2021 - Jul 2024
    Atlanta, Georgia, United States
  • American Association Of Advertising Agencies
    Svp, Member Engagement & Development, Southern Region
    American Association Of Advertising Agencies Oct 2009 - May 2021
    Responsible for providing leadership, advocacy and guidance to the Southern Region advertising community, including leveraging 4A’s resources and benefits to help these agencies grow and prosper.
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  • Eastman Kodak
    Ww Dir., Marketing Communications, Retail Printing Solutions
    Eastman Kodak Jan 2007 - Dec 2008
    Responsible for development of global messaging strategy and architecture for Kodak consumer retail photo printing business. Duties include creation of its overarching trade and consumer positioning stories, message integration across its product businesses and regional marketing organizations, trade show management and new product launch marketing communications support.
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  • Corporate Marketing
    Director And Vp, Presence, Alliance And Multicultural Marketing
    Corporate Marketing 2002 - 2006
    Managed Kodak corporate sponsorships (including Olympics, NASCAR, Disney, Tournament of Roses Parade, Herschend Entertainment and Universal Studios). Scope of responsibilities included contract negotiations, property rights management, marketing activation program development and implementation, budget management and staff supervision (9). In addition, developed Kodak's revamped multicultural marketing efforts targeting the African American, Hispanic, and GLBT audiences. Duties included target audience definition, marketing strategy and plan development, program development with product marketing groups, event marketing and advertising execution and research assessments.
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  • Gt Walker Consulting
    President
    Gt Walker Consulting Jan 2002 - Jun 2002
    Created my own consultancy for multicultural marketing. Clients included J Walter Thompson NY and Dominos Pizza.
  • Uniworld Group Inc.
    President & Chief Operating Officer
    Uniworld Group Inc. 1998 - 2001
    Responsible for overall agency operations, with emphasis on account services and new business development. During my tenure, the agency grew 60% in revenue and won 5 new accounts. Also, developed agency mission and vision statements, creative philopsophy statement, and standardized new business presentation template. UniWorld was recognized as Agency of the Year by Black Enterprise Magazine in 2000.
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  • Consumer Imaging Division
    Various Marketing Communications And Product Marketing Positions
    Consumer Imaging Division 1988 - 1998
    Held various positions of increasing responsibility in marketing communications and product marketing for Kodak Consumer Imaging products and services:- Marketing Communications director for the US film business (advertising, media planning, promotions, POS, direct marketing, sponsorships)- GM, Marketing Communications & Support Services for Consumer Imaging, US & Canada region (advertising, media planning and buying, promotions, POS & collateral, direct marketing, sponsorships, PR, trade shows)- WW Product Category Manager, Cartridge Film Products (global P&L, business and marketing strategies, regional marketing programs, product manufacturing and regional allocations)- US & Canada Regional Manager, Consumer Film (regional business and marketing plan development and execution, including product portfolio management, pricing, packaging, distribution, trade programs, marketing communications)
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  • Uniworld Group Inc.
    Group Account Director
    Uniworld Group Inc. 1986 - 1988
    Served as senior account manager for the AT&T (consumer long-distance calling), Kodak (film, cameras and corporate event marketing) and Disney (Walt Disney World) accounts.
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  • D'Arcy Masius Benton & Bowles
    Account Manager
    D'Arcy Masius Benton & Bowles 1977 - 1986
    Served as an account manager with increasing levels of responsibility (junior AE, AE, Account Supervisor and VP). Accounts included P&G (Prell Concentrate Shampoo, Ivory Shampoo, Crest Toothpaste, Wondra Skin Lotion, Attends Briefs, and various new product development assignments), Beatrice Foods (Peter Eckrich Meats), Norwich-Eaton Pharmaceuticals (Pepto-Bismol, Norwich Asprin) and Nabisco (Planters Snacks).

Gregory T. Walker Skills

Integrated Marketing Brand Development Advertising Marketing Strategy Strategy Marketing Communications Brand Management Marketing Strategic Communications New Business Development Creative Direction Digital Marketing Public Relations Product Marketing Social Media Marketing Digital Strategy Leadership Customer Insight Online Advertising Marketing Management Media Planning Management Sponsorship Interactive Marketing Email Marketing Multicultural Marketing Digital Media Relationship Marketing Online Marketing Direct Mail Strategic Partnerships Competitive Analysis Entrepreneurship Business Strategy Marketing Research Strategic Thinking Market Planning Trade Shows Creative Strategy New Media Content Strategy Event Planning B2b Mobile Marketing Lead Generation Brand Architecture Corporate Communications Corporate Branding Marketing Consulting Segmentation

Gregory T. Walker Education Details

Frequently Asked Questions about Gregory T. Walker

What is Gregory T. Walker's role at the current company?

Gregory T. Walker's current role is Retired Marketing Communications Leader and Ad Industry Senior Executive.

What is Gregory T. Walker's email address?

Gregory T. Walker's email address is gw****@****aaa.org

What is Gregory T. Walker's direct phone number?

Gregory T. Walker's direct phone number is +121268*****

What schools did Gregory T. Walker attend?

Gregory T. Walker attended Northwestern University - Kellogg School Of Management, Miami University.

What are some of Gregory T. Walker's interests?

Gregory T. Walker has interest in Social Services, Music (Particularly Jazz), Golf (Terminally Addicted).

What skills is Gregory T. Walker known for?

Gregory T. Walker has skills like Integrated Marketing, Brand Development, Advertising, Marketing Strategy, Strategy, Marketing Communications, Brand Management, Marketing, Strategic Communications, New Business Development, Creative Direction, Digital Marketing.

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