Gregory T. Walker Email & Phone Number

Atlanta, Georgia, United States

Responsible for providing leadership, advocacy and guidance to the Southern Region advertising community, including leveraging 4A’s resources and benefits to help these agencies grow and prosper.

Responsible for development of global messaging strategy and architecture for Kodak consumer retail photo printing business. Duties include creation of its overarching trade and consumer positioning stories, message integration across its product businesses and regional marketing organizations, trade show management and new product launch marketing communications support.

Managed Kodak corporate sponsorships (including Olympics, NASCAR, Disney, Tournament of Roses Parade, Herschend Entertainment and Universal Studios). Scope of responsibilities included contract negotiations, property rights management, marketing activation program development and implementation, budget management and staff supervision (9). In addition, developed Kodak's revamped multicultural marketing efforts targeting the African American, Hispanic, and GLBT audiences. Duties included target audience definition, marketing strategy and plan development, program development with product marketing groups, event marketing and advertising execution and research assessments.

Created my own consultancy for multicultural marketing. Clients included J Walter Thompson NY and Dominos Pizza.

Responsible for overall agency operations, with emphasis on account services and new business development. During my tenure, the agency grew 60% in revenue and won 5 new accounts. Also, developed agency mission and vision statements, creative philopsophy statement, and standardized new business presentation template. UniWorld was recognized as Agency of the Year by Black Enterprise Magazine in 2000.

Held various positions of increasing responsibility in marketing communications and product marketing for Kodak Consumer Imaging products and services:- Marketing Communications director for the US film business (advertising, media planning, promotions, POS, direct marketing, sponsorships)- GM, Marketing Communications & Support Services for Consumer Imaging, US & Canada region (advertising, media planning and buying, promotions, POS & collateral, direct marketing, sponsorships, PR, trade shows)- WW Product Category Manager, Cartridge Film Products (global P&L, business and marketing strategies, regional marketing programs, product manufacturing and regional allocations)- US & Canada Regional Manager, Consumer Film (regional business and marketing plan development and execution, including product portfolio management, pricing, packaging, distribution, trade programs, marketing communications)

Served as senior account manager for the AT&T (consumer long-distance calling), Kodak (film, cameras and corporate event marketing) and Disney (Walt Disney World) accounts.

Served as an account manager with increasing levels of responsibility (junior AE, AE, Account Supervisor and VP). Accounts included P&G (Prell Concentrate Shampoo, Ivory Shampoo, Crest Toothpaste, Wondra Skin Lotion, Attends Briefs, and various new product development assignments), Beatrice Foods (Peter Eckrich Meats), Norwich-Eaton Pharmaceuticals (Pepto-Bismol, Norwich Asprin) and Nabisco (Planters Snacks).

Executive Development Program

Ba, Political Science

Activities and Societies: Ohio Fellow, Lecture Board, Student Government, Black Student Action Association (President), Alpha Phi Alpha.