Lead a 13-person sales team of Sales Representatives and Area Sales Representatives to ensure consistent achievement of results, area sales volume, customer enrollment, and profitability goals.1st 8 month accomplishments; I have taken a down market to double digit positive; YTD thru August 30:•Ranked #1 (out of 16) in the country with written orders YTD vs. last year @ +295 orders = +35% increase•Ranked #1 (out of 16) in the country for the largest increase in Sales Associate Average Per Day in 2024 vs. 2023 @ +.26 (1.95 vs. 1.67) = +18% increase•Ranked #1 (out of 16) in the country for average per event (better or worse) @+15%

Recruited to lead, create, and build a Distributor Network and National, Regional, and Local Retail Partners to drive US sales. Drove US sales +314% Key Accomplishments: • Signed on and launched in 8 months twelve highly sought after esoteric liquor distributors in key markets across the country including ID., WI., CT., GA., NM., CO., MA., LA., MO., NV., AZ.• Organic growth drove over $500,000 in sales last 6 months of 2023 and included full-book distribution of garnish sku’s and bar syrups with distribution growth of 311% in US markets.• Successfully managed the sales of Fabbri Beverage Division Brands portfolio driving net revenue by +97% and market share growth from 3% to 18% over a 10-month period in priority markets.• Grew Sysco’s European Imports Division +68% and increased distribution to ‘full book’ in seven priority markets.

As a National Account Director- Central Division, Greg's role is ultimately charged with increasing the sales of the most awarded beers in America in targeted key accounts. This includes direct account responsibility for key accounts, securing new distribution & programming, and working closely with the distributor network to ensure execution of all new distribution/programming.

Under this role, Gregory has developed and achieved key stakeholder alignment to implement the company’s national casino strategy. He managed superior execution of casino customer plans earning Customer First Choice through effective communication, coordination and leadership. He achieved “Exceptional Results” rating on volume and distribution in 2017, 2018 and 2019. He managed 1M+ cases; the largest volume On- Premise Chain route in the United States and grew volume year after year. He increased the velocity on Core 4 draft & package by +7%; . He was the #1 ranked On-Premise CAE in company 3 years in a row on overall distribution & Core 4 distribution growth on draft and package and additional core draft in 2017- 2019 driving over 600 new placements in chain accounts.He was awarded 2017 Management Unit of the Year (Arizona/Las Vegas); out of 24 Management Units.

In this role, Gregory developed a deep selling culture and strategies with a team of 4 Direct Reports. He was accountable for selling and execution activities with 1st year results of +132,336 cases or +3.5% total T n B Portfolio.He was awarded “100% Champion” of Tenth and Blake retail execution standards and brand priorities at 14 Tier One distributors in Pacific Northwest and Southwest. He achieved “Successful” annual performance review rating 2015-17.

2013 National Distributor Beer Merchant of the year. In this role, Gregory built successful distributor relationships with wholesale ownership, 27 senior managers and hundreds of sales team members with NY Metro and Las Vegas Distributors. He managed seven direct report Team Brand Ambassadors. Under him, there was 35 months of positive STR Growth; +8% C&I volume, increased share .3 and grew profitability at assigned distributors by 22%. Las Vegas achieved T n B volume plan 2014 +5.6%. He achieved Level 2 Certified Cicerone in 2014; 1 of 8 employees at Miller Coors. He was the winner 2013 Tenth and Blake Distributor Beer Merchant of the year. He was also the winner of the 2012 Tenth and Blake Beer Company Homebrew competition; “Gedeon’s 1028”; #1 out of 60 entries. He achieved “Successful” annual performance review rating 2011-12, 2014, “High Performance” rating (top rating) in 2013.

As a regional marketing and sales manager, Gregory was responsible for sales and brand development of the Paulaner HP USA portfolio in Metro NY generating over $2M in annual sales; included selling boutique wines. He successfully built new business by creating a 2010 NY Metro promotional calendar “playbook” and branding plans for Paulaner HP USA portfolio; included creative briefs, agency and preferred vendor direction. He revitalized a down market at -33% total Paulaner portfolio to a +6% in thirteen months achieving volume objectives and consistently in the Top Five performing districts in US.

Under this role, Gregory was nominated Top 5 MVP eight out of fourteen years by Crown Imports Senior Management.He served as primary marketing point of contact to existing field and channel sales organizations. He assisted in the planning and execution of the annual marketing and media planner and budget review with Division Manager and Division Field team of fifteen including eight Regional Managers for the Grupo Modelo and Crown portfolio of beers. He led the implementation and management of local and regional marketing programs. He managed projects and executed brand team and Northeast Division strategies and priorities including the annual thematic promotional brand calendars, brand development programs and wholesaler incentives, national and local events and sponsorships, general market and Hispanic promotional initiatives.

As a District Manager (2000-2003) and promoted to DM/Special Accounts Manager (2003-2006), Gregory was appointed as the task force lead of seven to launch Constellation’s new Effen Vodka brand driving new placements and volume in key, high-end New York Metro accounts. He led the sales and development of the Barton Beers portfolio in New York Metro resulting in annual sales of over $20 Million. Included calling on twelve independent chain supermarkets. Supervised two retail account managers to ensure sales strategies and goals were achieved. He developed and executed annual business plans for sales and marketing of four Connecticut distributors, three New Jersey Distributors and assisted the Regional Manager with managing five New York Metro DistributorsDistrict Manager – New York Metro and Connecticut • Successfully developed brand-focused marketing strategies to support the Barton Beers portfolio.• Directed kick off meetings with distributor sales organization according to regional and national marketing programs and incentives. • Worked with and trained distributor personnel according to Barton Beers Retail Standards.• Consistently exceeded volume by + 8 to 11%, multiple distribution points and the Barton Beer merchandising and retail standards in key on- and off-premise accounts.• Leveraged extensive knowledge of draft products to implement, develop and successfully sell draft beers including, Double Diamond and Tetley’s Pub Ale brands.