Greg Willis

Greg Willis Email and Phone Number

Director, Customer Engagement @ Rimini Street
Norwalk, CT, US
Greg Willis's Location
Norwalk, Connecticut, United States, United States
Greg Willis's Contact Details
About Greg Willis

I have a proven track record as a senior sales and business development leader with over 25 years of experience in the telco, media, entertainment, sports, and technology industries. I help telco, media, and technology companies thrive in this dynamic and competitive market by providing strategic guidance, innovative solutions, and exceptional service. Sales Leader with 25+ years of sales performance and customer experience. A leader who works hard continuously learns, is transparent with customers and peers, and develops trusted relationships. Consultative solid sales leader specializing in generating, progressing, and closing business. Throughout my career, I have built and maintained strong relationships with C-level and senior executives from major industry accounts, such as Comcast, Fox, Paramount, Disney, Charter, ESPN, DISH, DirecTV, Liberty, AMC, Palo Alto Networks, and Verizon. I have consistently delivered multimillion-dollar revenue and growth for my clients and employers by applying my expertise, creativity, and passion for media and technology.I am known as a sales leader who works relentlessly to close business and support customers. One of my managers at IBM referred to me as the GSD, the salesperson who "gets shit done." An example was a Watson AI deal I helped close at the end of a quarter. The deal hit a wall, and I worked to create a solution and gain support from leadership to close the deal. Without me, the deal wouldn't have closed.Senior Sales Leader / Business Developmentemail: gtwillis@gmail.comCORE COMPETENCIES:-Sales Strategy and Management-B2B Sales-Streaming Media-Growth Strategy Development-Demand Generation-Data AI & Analytics -Consultative Sales-Distribution of content-Relationship builderACCOMPLISHMENTS:Generated $28M Sales Pipeline and closed new business at Endeavor Streaming At IBM, co-led the development and launch of IBM Telco Cloud in 2020-2022, signed 43 ISV partners and generated revenue.At IBM, I signed $98M in 2016 deals in the Cognitive AI Cloud (Watson) business with Fox, Comcast, NBCU, WPP, Universal, Warner Bros., WeWork, and Disney.At NeuLion, I was responsible for generating a 20% revenue increase in 2012, Fox, Pac-12, Red Bull, MLS, and PBA. As GM, I led the team and successfully turned around News Corp/Fox's $92M global account at HP.At HP, we closed a $168M agreement with Universal Music and a $20M SAP deal with DirecTV.

Greg Willis's Current Company Details
Rimini Street

Rimini Street

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Director, Customer Engagement
Norwalk, CT, US
Greg Willis Work Experience Details
  • Rimini Street
    Director, Customer Engagement
    Rimini Street
    Norwalk, Ct, Us
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  • Willis Media, Llc
    President & Senior Vice President Of Sales
    Willis Media, Llc Feb 2024 - Present
    Willis Media Tech is a media and technology consulting firm that develops and deploys proven sales and business development growth strategies. Willis Media advises ISVs, software, technology, and media companies on all aspects of the business, including sales and technology. Secure multiple new customers in 2024
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  • High Octane Tv
    Board Advisor - Sales
    High Octane Tv Feb 2024 - Present
    HIGH OCTANE features high-quality car & and motorcycle content geared towards the true enthusiastI advise High Octane on streaming distribution strategy and raising funding, sales, and content.
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  • Edgio
    Senior Sales Leader (Vp)
    Edgio Feb 2023 - Oct 2023
    Phoenix, Az, Us
    With a leading distributed platform in edge computing and multi-layered cloud security capabilities, we offer powerful solutions across web applications, content delivery, and video streaming. Generated a healthy pipeline and closed business in sports and media.Edgio (NASDAQ: EGIO) helps companies deliver online experiences and content faster, safer, and with more control
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  • Endeavor Streaming
    Senior Vice President Of Global Sales
    Endeavor Streaming Mar 2022 - Dec 2022
    New York, Ny, Us
    Endeavor is a global market leader in direct-to-consumer streaming with end-to-end platform & services capabilities.Responsible for sales for Media, Entertainment, and Fitness.Generated a $28M pipeline in six months and closed new business.
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  • Ibm
    Global Sales & Business Development Leader, Telco Cloud Ecosystem, Tme Industry (Vice President)
    Ibm Jan 2021 - Mar 2022
    Armonk, New York, Ny, Us
    Responsible for the Business Partner Program for IBM Cloud of TelecommunicationRecruited and deployed strategic partner program resulting in Cloud partnerships with Palo Alto, Juniper, F5, Matrixx, Mavenir, Metaswitch, and KaloomSigned 43 global ISV partners on IBM Global Telco Cloud 2021-2022 (networking, security, automation) Successfully deployed 20 GTM Telco ISV Cloud Partners and exceeded revenue targets.
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  • Ibm
    Strategic Sales Leader, Isv'S, Ibm Public Cloud
    Ibm Mar 2017 - Jan 2021
    Armonk, New York, Ny, Us
    -Led business Strategic Partner Program for the Communications Sector (Telco, Media & Entertainment, & Energy and Utilities). -Developed and deployed a strategic business partner program that resulted in partnerships with Metaswitch, Juniper, F5, NetScout, RSG Media, Cylera, CR8, Imagine, Telestream, and IRIS.TV. -Used Cognitive (Watson) and Cloud to help partners and customers differentiate their offerings and transform their business.-Responsible for the significant growth of partner business in the TME Industry.-Led the development of partnerships with key ISVs in the Telco, Media & Entertainment industries. Played a key role in developing IBM Cloud for Telecommunications (2020-2022)
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  • Ibm
    Partner & North American Sales Leader Cognitive Solutions Team, Media & Ent (Vice President)
    Ibm Jan 2016 - Mar 2017
    Armonk, New York, Ny, Us
    Partner & North American Leader for Cognitive Solutions Team for Media & Entertainment Industry - Execute business initiatives including Watson, Analytics, Commerce, and Internet of Things (IoT)The primary objective was to lead the senior sales team and drive significant opportunity identification, leadership, and closure, along with repeatable solution identification and go-to-market.Responsible for $98M in consultative and software sales for a portfolio of cognitive solutions (Watson, Sports 360, Audience Insights, Social Insights, Watson Corp Analytics, etc.)I work with CEOs/CxOs at major M&E companies, including Fox, Viacom, Time Warner, Disney, NBC Universal, Comcast, Google, Netflix, and Time Warner Cable, driving new business and emerging technology initiatives.
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  • Ibm
    Partner, Consultative Sales Leader, Media & Entertainment, Ibm Analytics
    Ibm Oct 2015 - Jan 2016
    Armonk, New York, Ny, Us
    Greg is a leader in IBM's Analytics M&E Industry business, working with customers in diversified media (cable, advertising, film, tv/cable, publishing, and information services). Responsibility for IBM's Consultative Services and Software business for IBM’s Analytics team. The primary objective was to drive significant opportunity identification, leadership, closure, repeatable solutions identification, and go-to-market. Brings 30+ years of Communications and Media & Entertainment Industry experience to consult and support customers transform their business.
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  • Ibm
    Partner, Media & Entertainment, Global Business Services - Sales & Delivery
    Ibm Jan 2015 - Oct 2015
    Armonk, New York, Ny, Us
    Lead Partner responsible for Cable Industry practice.Responsible for Sales & Delivery for the Cable Industry with a key focus on Comcast, Time Warner Cable, Cablevision, Cox, Charter, & Bright House Networks. Greg led the M&E industry cable industry practice and is responsible for go-to-market strategy. He works with corporate leadership to align business strategy, growth plans, and technology. Leads numerous initiatives in the areas of Cloud, Analytics, Social, Mobile, Customer Experience, Cognitive Business, and Smarter Commence. Responsible for significant improvement of customer relationships and account performance for a number of key accounts. Responsible for selling in applications including Oracle, SAP, Salesforce, and Watson
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  • Ibm
    Partner, Application Innovation Services, Media & Entertainment, Ibm Global Business Services
    Ibm Jul 2013 - Jan 2015
    Armonk, New York, Ny, Us
    Responsible for leading the M&E Application Innovation Services Practice Responsible for signing multiple deals with Altice (customer care, fleet management, customer lifetime value, analytics)I led numerous initiatives in Cloud, Analytics, Social media, Mobile, SAP, Salesforce, Oracle, and Smarter Commencement. Played a lead role in expanding and building IBM's practice, which focused on improving the suite of applications used by M&E companies. The primary focus is on M&E companies’ portfolio of customer-facing applications.Play a key role as an integral member of the Communications Sector, AIS, and M&E teams by identifying opportunities, crafting IBM’s solutions for those opportunities, closing the engagement, and overseeing delivery.As a Partner, I provided strong oversight in the management of each engagement and ensured that effective project management processes were in place so that quality, schedule, service delivery, and profitability goals were met and exceeded.
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  • Neulion Inc
    Executive Vice President Sales & Marketing
    Neulion Inc Aug 2012 - Jun 2013
    Plainview, New York, Us
    Neulion is a significant provider of end-to-end technology solutions that enable monetization and streamlining of content to external platforms, including PCs, tablets, mobile communication devices, TVs, game consoles, Apple TV, Roku, and Xbox.Led the implementation and execution of the company’s global sales and marketing strategy. My primary responsibility was building effective relationships with major market players, including Fox Sports, Major League Soccer, Participant Media, WWE, Bright House Networks, Red Bull Media House, Pac-12 Networks, and The Ivy League. Some of my outstanding accomplishments include:-Closed deals with Fox Sports, Major League Soccer, Participant Media, Red Bull, Ivy League, Pac-12-Generated a 20% increase in revenue YoY and improved EBITA-Led and improved the performance of the Global Sales Team
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  • Hewlett-Packard
    Global Account General Manager, Communications, Media & Entertainment
    Hewlett-Packard Oct 2011 - Aug 2012
    Houston, Texas, Us
    At HP, I progressed my career in sales by building outstanding client relationships with major media and entertainment companies, including News Corp/Fox, Comcast/ NBCU, Time Warner, Disney/ESPN, Discover, DirecTV, Viacom, DISH, and Cablevision. Responsibilities and results included:-Led 90+ member global account team in the successful turnaround and improvement of the 21st Century Fox / News Corp Account that resulted in increased growth of the $90M account-Secured the first HP Cloud Services deal with Sky Italia, followed by a significant deal with Fox Film-Led development of Media Cloud Suite of services, including remote storage DVR, VOD, and OTT, including supplemental development of a digital archive, OTT, business continuity, and disaster recovery services-Closed a $168M deal with Universal Music, including outsourcing all their IT operations.-Closed a $20M deal with DirecTV
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  • Hewlett-Packard
    Director Business Development, Communications Media & Entertainment
    Hewlett-Packard Nov 2010 - Oct 2011
    Houston, Texas, Us
    Responsible for Business Development & Sales for key broadcast/cable/broadband accounts, including Comcast, Time Warner Cable, Turner Broadcasting, AOL, Google, Time inc. HBO, Fox, Discovery, Cablevision, ESPN, DirecTV, & Viacom.Successfully grew sales pipeline and customer signingsDeveloped digital industry solutions for Communications, Media & Entertainment IndustryResponsible for development of Cloud Solutions for Media, Network DVR / Remote Storage DVR, IPTV, OTT, and Storage as a service.
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  • Hewlett-Packard
    Client Sales Executive
    Hewlett-Packard Nov 2009 - Nov 2010
    Houston, Texas, Us
    Responsible for sales for key broadcast/cable/broadband accounts, including Comcast, Time Warner Cable, Turner Broadcasting, Cablevision, ESPN, Discovery, Google, & Bloomberg. Responsible for development of media industry solutions and product offerings, including HP Cloud Solutions for Media , Network /RS-DVR, IPTV, OTT, and Storage as a Service.
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  • Hewlett-Packard
    Client Industry Executive, Communications, Media & Entertainment
    Hewlett-Packard Mar 2008 - Nov 2009
    Houston, Texas, Us
    HP Enterprise Services is one of the top global technology service organizations.• Responsible for framing and implementing go-to-market strategies and solutions for media & entertainment companies• Developed segment strategies for broadcast and cable networks, cable & satellite, broadband, music, publishing• Responsible for developing relationships with target clients, including Time Warner, Viacom, News Corp., Cablevision, ABC, Disney, ESPN, Universal Music Group, Fox, Turner Broadcasting, Time Warner Cable, DirecTV, Bloomberg, AOL & Comcast.
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  • Liberty Media
    Senior Vice President Sales, Ascent Media
    Liberty Media Jul 2005 - Mar 2008
    Us
    I was recruited to Ascent to lead the development and implementation of new sales and marketing strategies for this $120M network and digital media service provider. I also spearheaded the restructuring of the sales organization. My major accomplishments include:♦ Exceeded 2006 revenue budget for Systems business by 11% and EBITDA by 10% ♦ Closed major deals with AOL($2.5M), ABC Disney ($7M), Discovery, CBS, Cincinnati Bell, Fox Cable News, Fox Business, ($18M) Microsoft, NBC Universal, Weather Channel ($17M), DISH Network, DirecTV, US Senate, and Viacom
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  • Wheelstv
    Executive Vice President Sales & Marketing
    Wheelstv May 2004 - Jul 2005
    At Wheels TV, I led digital media and program distribution for new on-demand and cable network. My responsibilities including management of all affiliate sales for a variety of platforms, where I successfully negotiated multi-year Comcast VOD & Broadband distribution agreements.
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  • Panamsat Communications Services, Inc.
    Senior Vice President Global Sales Operations & Marketing
    Panamsat Communications Services, Inc. Apr 2001 - Oct 2003
    Serving in a variety of senior level position, I spearheaded the development and implementation of sales and marketing strategies, as well as the restructuring of the global sales organization, compensation, and workflow processes for this communication satellite provider with annual revenues of $830M.♦ Deployed sales and marketing strategy that drove 14% revenue increase.♦ Initiated new management strategies that increased total transaction volume by 20% ♦ Launched new business development program that resulted in strategic partnerships with BT and Level 3
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  • Ivt
    Senior Vice President Sales Business Development
    Ivt May 2000 - Apr 2001
    My
    Recruited to develop new Media & Entertainment business for Softcom, a leader in video streaming applications. Responsible for managing the Media & Entertainment industry business, including strategy, sales, and marketing. Responsible for closing new business with HBO, Showtime, and Universal Music, grew revenue by 24%
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  • Ixl Enterprises Inc.
    Vice President Business Development
    Ixl Enterprises Inc. Feb 2000 - May 2000
    Atlanta, Georgia, Us
    Recruited to lead sales for Media & Entertainment vertical for iXL, a leading internet consulting firm.
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  • The Box - Music Television You Control Mtv Networks Viacom
    Senior Vice President Affiliate Sales & Marketing
    The Box - Music Television You Control Mtv Networks Viacom Sep 1998 - Feb 2000
    I was recruited for executive leadership role to develop overall sales, consumer and trade marketing initiatives, and public relations strategies for The Box Music Network, and “Box Fusion” the industry’s first interactive music channel. Major highlights included:♦ Led 46% growth in Box cable analog distribution, 719% growth in Box cable digital distribution, and secured deals with multiple MSOs and broadcasters including AT&T Broadband ♦ Generated 219% growth in DMX Music digital cable distribution ♦ Directed new marketing promotion strategy that led to 88% growth in national ad sales♦ Member of deal team that led to successful sale of The Box Music Network to ViacomRecruited to develop new combined sales department and design overall sales and marketing strategies for The Box Music Network, The Box Suite of six digital channels, and DMX Music. Responsible for growing distribution and revenue for all three services. Plus led effort to launch Box Fusion an interactive television and online service. As part of Liberty Digital was a member of executive team that lead effort to sell The Box Music Network, LLC to MTV Networks.Led Affiliate Sales & Marketing efforts for Liberty Media's TCI Music / Liberty Digital Group, which included The Bix Music Network, The Music Network Suite of networks, and DMX Music. Responsible for distribution, marketing, and strategic development. Responsible for distribution.
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  • Scripps Networks Interactive
    Vice President Digital
    Scripps Networks Interactive Mar 1998 - Sep 1998
    Responsible for all business aspects of launch of DIY NetworkStrategic Consulting, including business plan & sales strategy development.
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  • Scripps Networks Interactive
    Senior Vice President Worldwide Distribution
    Scripps Networks Interactive Sep 1993 - Mar 1998
    Held a variety of positions, including:Senior Vice President Worldwide Distribution, Senior Vice President, Affiliate Sales & Marketing , Vice President, Affiliate Sales & Marketing, and Director, Affiliate Sales & MarketingDuring my tenure, I held general management responsibility for new cable network and online service, Do-It-Yourself (DIY). I developed and led execution of business plans and held total P&L accountability, while developing advertising sales, distribution, marketing, and public relations strategies. I also led the Food Network’s first major international expansion through a joint venture with Atlantis Communications to launch the network in Canada, and licensing deals with Digital Planet in Japan. ♦ Negotiated successful launch of Food Network on DirecTV, EchoStar, and Primestar♦ Delivered 57% (10.8 million) network subscriber growth in 1997, plus 25% in 1996 ♦ Secured affiliate agreements with 74 of the top 100 MSOs ♦ Created and executed launch incentive strategy that drove 52% subscriber growth in 1995 ♦ In 1994 led successful network launch into 8.2 million households in the Eastern Region
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  • The Charlton Group
    Vice President Of Sales And Marketing
    The Charlton Group Jan 1992 - Sep 1993
    Responsible for Sales & Marketing for leading direct marketing companySuccessfully grew business by 25%Customers included HBO, Showtime, Starz, Comcast, Time Warner Cable, and TCI
  • Hbo (Time Warner)
    Senior Account Manager
    Hbo (Time Warner) Mar 1987 - Jan 1992
    New York, Ny, Us
    Responsible for sales and marketing for accounts representing $85+ million in revenues. Accounts included Time Warner, Cablevision, Cox, Continental Cablevision, and Comcast.Responsible for securing one of the first cable distribution agreements for Comedy Channel.
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  • Hbo (Time Warner)
    Account Executive
    Hbo (Time Warner) Jun 1985 - Mar 1987
    New York, Ny, Us
    Responsible for sales & marketing for HBO and Cinemax in SouthwestResponsible for key accounts including Rogers, Times Mirror, Cox, ATC/Time Warner, Group W
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  • Hbo (Time Warner)
    Financial Analyst
    Hbo (Time Warner) 1983 - Jun 1985
    New York, Ny, Us
    Responsible for financial and billing for Northeast Region including Comcast, ATC, Cox, Storer, and Cablevision, CVI
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Greg Willis Education Details

  • Boston University
    Boston University
    Economics

Frequently Asked Questions about Greg Willis

What company does Greg Willis work for?

Greg Willis works for Rimini Street

What is Greg Willis's role at the current company?

Greg Willis's current role is Director, Customer Engagement.

What is Greg Willis's email address?

Greg Willis's email address is gwillis@hp.com

What is Greg Willis's direct phone number?

Greg Willis's direct phone number is +171387*****

What schools did Greg Willis attend?

Greg Willis attended Boston University.

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