Gregory Zeleny Email & Phone Number

Cape Town, Western Cape, South Africa

South Africa

Conceptualized and launched South Africa’s leading gourmet pop-up dining experience, SecretEATS, serving 800+ guests through 130+ signature dining events. Expanded core business internationally to Vietnam, hosting 80 guests through 12 dining experiences.Recruited and trained city-based event directors. Executed online training on brand guidelines and.

Remote

Delivered marketing and consulting services to clients in the hospitality industry with a strong emphasis on food, drink and travel to drive SME business growth using PESO model. Managed web developers, designers, social media managers and photographers/videographers to develop client’s brand story, website design and development, print and digital.

Cape Town Area, South Africa

Launched digital magazine and publishing platform with 40+ contributors across South Africa and internationally focused on food, wine and travel with 10-12,000 average monthly visitors and mailing list of 7,000. Content creation for food, beverage and travel industry with an exclusive focus on vegan and plant-based offerings.Monetized audience through.

Cape Town Area, South Africa

Founded upmarket, gourmet restaurant featuring rotating local and international guest chefs with themed nights targeting various demographic groups by age and spend, such as Pocket Watch Wednesdays, Our Chef’s Table, Spasie Saturdays and Sunday Funday Brunch.Featured on The Travel Channel, local SA TV and film productions and in magazines including GQ.

Greater New York City Area

Established and project managed external partner and vendor relationships for digital product innovation team to deliver work in-scope, under budget and on-time with competing deadlines.Led user experience driven product re-design incorporating new features, improved functionality and increased revenue. Managed outside vendor relationships to deliver work.

Delivered CRM product optimization consulting as client liaison for 50 key education accounts tp C-level executives on current system use, best practices and strategic recommendations. Demonstrated ROI of 25-35% for clients through elimination of manual data entry processes and improved use of system automation.Pitched 3-5 year, $500K - $1M strategic plans.

Managed $2.4M telecom strategic partnership with Cablevision for nation’s first-ever household-level targeted TV campaign with footprint-wide rollout to more than 3.2M homes.Led advertising partnerships with Starcom (Blackberry, Disney Parks), McCann Universal (US Army), Cablevision (AT&T, US Navy), MARC USA (Penn State Lottery), Suddenlink, and Google TV..

Vice President – Client Services (2005 – 2008)Strategic management of 120 clients and $8M in annual revenue with a team of 7 account managers and project managers.Achieved 90% contract renewal rate with increases of 10-20% resulting in $18M in revenue.Improved close ratio from 1 in 10 to 1 in 4 with use of consultative sales skills, educating prospective.

Fast-track promotion through sales management roles involving sourcing, hiring, training and managing a team of 35-40 sales representatives.Generated personal revenues in excess of $25,000 and office revenues in excess of $150,000 on an average sale of $150.