Head Of Product
CurrentBoats Group is the leading global online boating marketplace, connecting boat buyers and sellers together, responsible for over 85% of all boat and yacht sales worldwide. • Established a team of 14 product owners across North America and Europe and built and managed a design and A/B testing team of five people. Implemented operational and communication processes across the organization.• Successfully developed and launched three native apps in two years (BoatTrader, Yachtworld and Boatwizard) in order to complete the marketplace offering on native mobile devices. Applications were built using React Native.• Completely redesigned and rebuilt Boats.com with a new vision and strategy to avoid cannibalizing the other brands.• Redesigned and rebuilt the Boat Wizard customer admin application to onboard sellers of boats and syndicate throughout all our products and to external products through APIs.• Optimized the entire For Sale Buy Owner product experience to increase conversion and acquisition.• Redesigned and re-engineered the search experience and algorithm on Boat Trader and Yachtworld to increase engagement and conversion.• Developed and launched a white labeled platform to seamlessly transition 8 acquisitions while transitioning data structures through new and current APIs to feed to our backend system, developing a two-sided network.• Created the Boats Group Customer Advisory Board with dedicated feedback loops and created a power customer board to gain insight into customer marketplace demand.• Deployed the “Ideate-Implement” Process to successfully align strategic initiatives to company goals.• Created and own all product roadmaps aligned to strategic pillars, acquisition, engagement, retention, revenue and recognition.• Strategized and launched new website product offering to allow for more competitiveness and feature sets within the externalized website sector.