Greg Padley, Pcm®, Cdmp Email and Phone Number
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As an Account Director at GrowthMode Marketing, I help B2B companies build and manage a demand generation engine that drives results. I have a proven track record of creating, managing, and executing strategic programs that integrate an array of marketing tools, such as broadcast, OTT/CTV, SEM, SEO, direct mail, events, email, social, video, and content development.My specialties include leading cross-functional teams, developing campaigns that support brand identity and customer relationships, increasing engagement and conversions, and identifying and improving process and program performance. In April 2024 I completed the Foundations of GenAI for Marketing course by Nicole Leffer and A. Catalyst and the LinkedIn certification titled Prompt Engineering: How to Talk to the AIs. Leveraging ChatGPT-4, I've been testing and developing prompts and digging deeper and deeper into this amazing technology. Soon I will begin reviewing work flows so I can develop automations to assist in day to day processes.I am known for building strong, collaborative relationships with internal and external stakeholders, and for dealing efficiently and effectively with changing conditions, uncertainty, and unexpected events. My mission is to deliver innovative and impactful marketing solutions that align with the goals and vision of my clients.I am currently training for the Day Across Minnesota (DAMn) a 240 mile long bike “race” on gravel roads. The event starts at midnight in South Dakota. Riders must reach Wisconsin by the following midnight.
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Account DirectorGrowthmode Marketing Apr 2021 - PresentSt. Paul, Mn, UsGrowthMode specializes in helping B2B companies build their digital footprint and develop a demand generation engine that drives results. Some key clients include ADP, Wisely by ADP, Portico Benefits, PayRoll Solutions, Visante, Concord Servicing, Gavnat & Associates, and JBT Corporation.
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FounderMinnesota Ai Community (Mnaic) May 2024 - PresentThe Minnesota AI Community (MNAIC) is a group of both non-technical and technical members who are passionate and enthusiastic about the recent advancements in generative AI tools. This group is focused on exploring and discussing the latest developments in AI and looking at the impact of these tools on business, education, workplace, law, entrepreneurship and society at live, in-person events in our great state of Minnesota.The group is designed to welcome all individuals who have an interest in AI and its applications. Whether you are a beginner or an expert, MNAIC aims to provide a platform for learning, sharing ideas, and collaborating with like-minded people.Our events host speakers who are leaders in some aspect of AI and able to communicate with a broad audience of non-technical users. -
Supervisor, Assembly DepartmentFreewheel Bike Apr 2020 - Apr 2021Minneapolis, Mn, UsDuring COVID, I was fortunate to engage and share my passion for cycling by serving as Supervisor of the Bicycle Assembly Department for Freewheel Bike. Freewheel (freewheelbike.com) is a privately owned chain of bicycle shops with nine retail locations in the Twin Cities. Across the nation, cycling participation rose dramatically during the pandemic. Bicycle shop service departments everywhere were overwhelmed with repairs. Resources were short due to supply chain interruptions. (Star Tribune article https://tinyurl.com/yy8bsjyk)Early in 2020, Freewheel made a quick pivot developing a centralized Assembly Department. The move reduced bicycle assembly responsibilities for mechanics at retail locations allowing them to focus on the repair business. I was hired to train, mentor and supervise several new mechanics. My team assembled hundreds of bicycles each month to supply Freewheel stores with product as it became available from suppliers and satisfy our customers desire (need?) to get outside for fresh air and exercise. During this time I also earned my National Interscholastic Cycling Association (NICA) Level 1 coaching license and volunteered to help “build strong minds, bodies, character, and communities through cycling” with the Burnsville Blaze high school mountain bike team. -
Sr. Account ExecutiveThe Fort Group 2012 - 2020Ridgefield Park, New Jersey, UsFORT Group: an integrated marketing agency serving organizations and associations related to the construction and shelter industry.2016 - 2020Sr. Account ExecutiveBloomington, MN- Promoted to Sr Acct Exec role and relocated to Minneapolis to serve the agency's key client - Minnesota based Marvin windows and doors. - Developed, planned and executed channel marketing activities to drive awareness and leads. - Created localized strategies leveraging brand assets to support dealer and brand objectives. - Cross functional team leadership to construct efficient, scalable initiatives for +200 participating dealers. - Capitalized on co-op and partnership funds to maximize programs and budgets.2012 - 2016 Account Executive Ridgefield Park, NJ- Introduced GlassCon Global architectural glass conference to the North American AG&M market.- Developed channel marketing programs for Super Enterprises +30 dealer NY-NJ-CT participants.- Created marketing strategies and managed deliverables for FCA conferences and events.- Prepared strategic plans and launched retail marketing activities for WindowRama and WindowPRO.Key Clients: Marvin, Marvin Canada, Finishing Contractors Association International (FCA), GlassCon Global technical conference, Super Enterprises (NY-Metro Marvin distributor), North American Contractor Certification (NACC), NARI Chicago, Alexander Lumber, WindowRama, WindowPRO and Jonathan Green lawn care products. -
Social Media Marketing Manager, Guest ServicesMount Peter Ski Resort 2010 - 2016Mt. Peter is a family-owned ski resort located an hour from Manhattan.Social Media Marketing Manager (2010-2012) - Developed Facebook ad program which built "Likes" among core customers and increased "Weekly Total Reach" by over 500%. - Created and managed all social media content: Blogger, Facebook, Twitter and YouTube.- Conducted one-on-one conversations with visitors to understand customer experience and develop pro-active content for social media.Guest Services (2013-2016)- "Mountain Ambassador" guest service representative - Customer service, ticket/rental/lesson sales- Snowboard instructor
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Senior Account ManagerPfs Marketwyse 2008 - 2010Totowa, Nj, UsPFS Marketwyse: a boutique digital agency serving clients in the food industry. At PFS, I connected clients with key audiences through strategic online programs and targeted content development:- Building off of the first "factory" television commercial creative, developed a new website for Hershey Kisses that included several ways for consumers to interact online with the iconic candy.- To maximize Hershey Kisses holiday baking sales, built a social networking site that featured recipe and photo sharing, event planning and invitation functions for a seasonal baking promotion.- Launched the Reese's Racing (NASCAR) website, managed Facebook and YouTube, scripting, project management and production supervision for video series, and developed a social network site for fans.- Created a web presence for the Milton Hershey School to educate prospective students and donors while encouraging continued involvement by existing supporters and alumni. - Lead an internal team that developed and provided directional consumer research for Hershey Seasonal products. -
Account SupervisorRfc&P 2000 - 2008RFC&P: an integrated marketing agency serving clients in tourism, food and associations as well as chemicals and coatings.2004-2008 - Account Supervisor: I helped organizations with branding and strategy as they negotiated significant change and/or introduced new products and services: - Re-brand for St. Maarten that reversed several years of declining US arrivals. (Our marketing program is a case study for the Hogeschool INHOLLAND School of Economics at the Hague.)- Introduction of Intrawest's new NYC-metro resort and commercial development, Mountain Creek. - Research and introduce Snapple Hot Tea for our tea client Salada and Red Rose teas. - Re-brand after merger while also improving the Craft & Hobby Association trade show attendance.- Boost bookings for Grenada to increase loads and secure AA airlift for the following season.2000-2004 - Account Executive: I worked with B2B companies in pharma (SST, Davos, Borregaard), personal care (Jarchem, National Starch & Chemical), coatings (General Magnaplate, ITW Resin) dry cleaning and commercial laundry (Multimatic, AL Wilson, Rynex / Lyondell) and resins (Dock Resins, ITW Resin).- Introduced Rynex dry cleaning fluid to the dry cleaning market- Developed brand and materials for ITW Resin and introduced to facilities management market- Managed creation and production of materials to promote and support significant anniversary events for General Magnaplate and Dock Resins
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Marketing Manager, Team ManagerJamis Bicycles 1996 - 2000Northvale, Nj, UsManaged B2B and consumer marketing efforts for 5 distinct sporting goods brands: Jamis Bicycles, Hampton Cruiser, Cycle-Rite parts and accessories, Team Jamis and GJC corporate. Communication & PR- Established relationships w/ editors at vertical pubs to maximize exposure- Actively pursued & exposed GJC brands in non-endemic media- Developed mutually beneficial partnerships w/ appropriate non-profits- Introduction of "revolutionary" VRTM carbon fiber full suspension mountain bike- Content writing: media releases, brochures, direct mail, ads, websiteRace Program- Directed 2X World Cup winning international pro mountain bike race team- Managed pro team's $1M annual budget & negotiated sponsorships- Ensured strong on-site brand representation at 8 North American events per season - Developed grassroots race team partnering brand & dealers w/ local influencers- Supported Jamis distributor's race programs in Europe and Latin AmericaConsumer/Trade Show- Managed logistics, pre/post event marketing for several shows each season- Partnered creative & technical teams to ensure powerful brand representation - Developed on-site promos, leveraged co-branding & media opportunitieswww.jamisbikes.com -
Freelance WriterVarious ~ Forbes Fyi, Velo News, Dirt Rag 1992 - 1996Freelance articles for Backroad & Offroad Biking (Jules Older), Cycling Times, Dirt Rag, Forbes FYI, Inner Realm, NORBA News, Velo News, local newspapers
Greg Padley, Pcm®, Cdmp Skills
Greg Padley, Pcm®, Cdmp Education Details
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Ramapo College Of New JerseyLiterature -
Institute For Brand MarketingAdvanced Marketing Technologies & Monetizing Engagement
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Prsa-Nj & Red CrossCrisis Communications
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Google Analytics AcademyGoogle Analytics
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Online Marketing SummitAnalytics
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Boy Scouts Of America, Nnj Council
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West Milford Twsp. High School
Frequently Asked Questions about Greg Padley, Pcm®, Cdmp
What company does Greg Padley, Pcm®, Cdmp work for?
Greg Padley, Pcm®, Cdmp works for Growthmode Marketing
What is Greg Padley, Pcm®, Cdmp's role at the current company?
Greg Padley, Pcm®, Cdmp's current role is Account Director | Relationship Builder | Connector | AI Forward.
What is Greg Padley, Pcm®, Cdmp's email address?
Greg Padley, Pcm®, Cdmp's email address is gp****@****ine.net
What is Greg Padley, Pcm®, Cdmp's direct phone number?
Greg Padley, Pcm®, Cdmp's direct phone number is +120131*****
What schools did Greg Padley, Pcm®, Cdmp attend?
Greg Padley, Pcm®, Cdmp attended Ramapo College Of New Jersey, Institute For Brand Marketing, Prsa-Nj & Red Cross, Google Analytics Academy, Online Marketing Summit, Boy Scouts Of America, Nnj Council, West Milford Twsp. High School.
What are some of Greg Padley, Pcm®, Cdmp's interests?
Greg Padley, Pcm®, Cdmp has interest in Mountain And Road Bicycling, Watching Wildlife, Snow Shoeing, Backpacking, Snowboarding, Hiking, Cross Country Skiing, Camping, Home And Yard Repair/maintenance, Fishing.
What skills is Greg Padley, Pcm®, Cdmp known for?
Greg Padley, Pcm®, Cdmp has skills like Social Media Marketing, Integrated Marketing, Advertising, Marketing Strategy, Marketing Communications, Public Relations, Strategy, Social Media, Social Networking, Marketing, Email Marketing, Direct Mail.
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