Greg Palese Email and Phone Number
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Transformational Marketing Leader | Driving Brand Growth & Market Share in Consumer Products |Results-oriented Chief Marketing Officer with over 20 years of experience elevating brands to top market positions in the consumer products sector. I am recognized for developing and executing innovative, revenue-generating marketing strategies that resonate with consumers and drive sustained growth. Notable achievements include a 200% increase in Home Depot sales and multiple Vendor of the Year awards, highlighting my ability to foster impactful partnerships and deliver measurable outcomes. In the past decade, I have spearheaded large-scale organizational expansions, restructuring initiatives, and resource optimization, consistently exceeding sales and growth targets in competitive markets. My strategic vision and hands-on leadership inspire teams and empower brands to achieve their full market potential.Some of my career highlights include catalyzing a surge in Home Depot sales and securing three vendor of the year awards in the process. Additionally, I pioneered the National Signing Day for the Trades event, and pushed a Made in USA initiative that led to an invitation from the White House to represent manufacturing in America. Finally, in the last 10 years, I have led organizational expansion, restructuring, and resource optimization which resulted in a 180% growth in team size and the onboarding of four external agenciesMy core competencies include strategic planning, sponsorship/events, P&L leadership, omnichannel proficiency, performance marketing, market insight, product innovation, social media mastery, lead generation mastery, team development, and global market expansion. I am passionate about leveraging my expertise and creativity to transform brands, delight customers, and grow businesses.
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Vice President MarketingVictor TechnologyArlington Heights, Il, Us
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Vice President MarketingVictor Technology May 2024 - PresentBolingbrook, Il, Us• 100+ year old manufacturer of office supply products sold through mass, grocery, specialty wholesale, education and online retailers. • Responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. • Implemented updated New Product Development process to drive faster decision making and increase go-to-market speed.• Increased social presence across all platforms to create awareness and demand and initiated efforts to leverage social media platforms and digital tools to drive sales. -
Vice-President MarketingKlein Tools Feb 2013 - Feb 2024Lincolnshire, Il, UsCharged with establishing domestic and global marketing, branding, and omni-channel distribution strategies for an American manufacturer of hand tools, working in tandem with product development and sales functions.• Catalyzed a 200% surge in Home Depot sales, clinching three vendor of the year awards. Revolutionized online efforts, strategic retail media investment, joint marketing campaigns, and promotions, achieving a remarkable sales turnaround.• Engineered $10M+ sales through innovative B2B and B2C promotions, averting channel sales migration and incentivizing wholesalers through unique product associations.• Surpassed new sales channel goals by 26%, driving $7M in sales. Orchestrated an impactful lead generation campaign targeting contractors, institutions, and facilities.• Championed organizational expansion, restructuring, and resource optimization. Scaled the team from 10 to 31 members and onboarded four external agencies, fostering digital, PR, tradeshow, and translation expertise.• Spearheaded e-commerce growth, propelling Amazon sales by 78% and HomeDepot.com sales by 74%. Attained unrivaled ROAS and ACoS metrics through enhanced product information, strategic messaging, SEO optimization, and efficient media allocation.• Drove global expansion in UK, Japan, Australia, South America, and Germany. Facilitated international sales growth by collaborating closely with distributors, offering tailored product selections, localized joint marketing, and captivating in-store merchandising solutions. -
International Merchandising Product ManagerLowe'S Home Improvement Jan 2012 - Jan 2013Mooresville, Nc, UsDeveloped category growth plans and product roadmaps and worked in tandem with operations in China, Mexico, Canada, and Australia to design and source Kobalt Handheld and Benchtop Power Tool products.• Pioneered Kobalt Tools' inaugural power tools program, designing a lineup of 12V and 20V power tools while charting the brand's trajectory for future growth. -
Brand ManagerLowe'S Home Improvement Jul 2006 - Dec 2012Mooresville, Nc, UsDeveloped and launched omni-channel marketing programs driving brand recognition and consumer engagement for Kobalt Tools private label brand. Oversaw $10M budget and partnered with agencies on TV branding and DRTV campaigns.• Realized a 260bps market share gain in core business, fostering a 100bps overall brand share increase. Successfully devised and executed omni-channel marketing strategies, including award-winning DRTV campaigns.• Elevated Kobalt Tools to "Brand to Watch" status in Landor's "Breakaway Brands" analysis, attributed to substantial growth from 2008 to 2011. Skillfully harnessing the power of strategic sponsorship with NASCAR driver Jimmie Johnson, we catapulted Kobalt Tools into the limelight, fostering heightened consumer awareness and favorable connections. Our collaborative endeavors extended from race sponsorships to collaborating with Johnson's team in the creation of a signature line of tools, culminating in Kobalt's distinct and remarkable brand identity.• Championed a pivotal initiative that resulted in an impressive 25% sales surge, propelling revenues from $80M to $100M within a single year for a crucial mechanic’s tool assortment. Facing a stagnant category and lacking clear identity, I orchestrated the development of a robust category strategy that not only surpassed competitors but also introduced superior assortments and an unmatched market positioning.
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Brand Manager (Peak Antifreeze)Old World Industries Jul 2002 - Jul 2006Northbrook, Illinois, UsLed strategic planning & execution of $2M P&L budget. Managed partnership of Procter & Gamble automotive products. Coordinated with manufacturing facilities in Mexico and China. • Amplified units sold from under 200K to over 12M, while boosting market share from <1% to over 12% for wiper blade products.• Strategically managed all facets of sponsorships involving prominent drivers Danica Patrick and Sarah Fisher. By curating public relations, arranging personal appearances, organizing hospitality events, implementing promotions, and overseeing advertising efforts, I successfully amplified brand awareness and exposure for our motorsports icons.• Strategically brokered a licensing agreement with Procter & Gamble, enabling the use of the Mr. Clean brand name for innovative automotive products. Collaboratively with P&G, I played a pivotal role in diversifying product placement beyond conventional grocery and mass channels. Leveraging this partnership, I successfully established distribution in the automotive aftermarket segment, capitalizing on automotive trends and effectively introducing new products for new market penetration.
Greg Palese Skills
Greg Palese Education Details
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Depaul Driehaus College Of BusinessE-Business -
Villanova UniversityMarketing Management
Frequently Asked Questions about Greg Palese
What company does Greg Palese work for?
Greg Palese works for Victor Technology
What is Greg Palese's role at the current company?
Greg Palese's current role is Vice President Marketing.
What is Greg Palese's email address?
Greg Palese's email address is gr****@****ape.net
What is Greg Palese's direct phone number?
Greg Palese's direct phone number is +177326*****
What schools did Greg Palese attend?
Greg Palese attended Depaul Driehaus College Of Business, Villanova University.
What skills is Greg Palese known for?
Greg Palese has skills like Integrated Marketing, Marketing Strategy, Brand Management, Marketing, Advertising, Market Planning, Product Development, Social Media Marketing, Cross Functional Team Leadership, Strategic Planning, Retail, Sales.
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